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Ankur Srivastava

Ankur Srivastava

FINANCIAL ADVISOR

Followers of Ankur Srivastava7000 followers
location of Ankur SrivastavaAnand, Gujarat, India

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  • Timeline

  • Skills

    Market research
    Management
    Product management
    Marketing research
    Marketing
    Team management
    Competitive analysis
    Research
    Marketing strategy
    Business development
    Business strategy
    Data analysis
    Integrated marketing
    Crm
    Market analysis
    Spss
    Lecturing
    Consumer behaviour
    Advertising
    Management consulting
    Segmentation
    Analytics
    Brand management

  • About me

    Is a doctoral student at IBS hyderabad. In my thesis work i investigate the factors influencing the global brand purchase likehood considering the influence of local brand in the same product category. Further, I have an interest in studying consumer psycholgy. My interest areas include consumer identity and consumer decision making

  • Education

    • University of Lucknow

      2004 - 2007
      Bachelor of Science (BSc) ZBC (zoology, botany & chemistry) 1st Division

    • CHRIST CHURCH COLLEGE- LUCKNOW

      1990 - 2003
      ICSE AND ISC SCIENCE 1st division

      Activities and Societies: Help-Age India

    • IBS Hyderabad

      2010 - 2016
      Doctor of Philosophy (PhD) Marketing

      Activities and Societies: American Marketing Association Marketing Science Institute Society of Consumer Psychology Duration: (June 2010- April 2016)Title: An empirical investigation of the factors influencing global brand purchase likelihood in the presence of a local brand Supervisor: Dr. A.K. Rao, Honorary Professor, IBS Hyderabad. (Phd. Case Western)Examiners: Dr.Mithileshwar Jha (Prof. IIM -B, retd.) and Dr.Nitin Gupta (Area Chair Person, IIMT- Hyderabad) DAC members: Dr. Srividya Raghavan(Associate Professor,IFIM Business School, Banglore), Dr. Subhadip Roy (Assistant Professor… Show more Duration: (June 2010- April 2016)Title: An empirical investigation of the factors influencing global brand purchase likelihood in the presence of a local brand Supervisor: Dr. A.K. Rao, Honorary Professor, IBS Hyderabad. (Phd. Case Western)Examiners: Dr.Mithileshwar Jha (Prof. IIM -B, retd.) and Dr.Nitin Gupta (Area Chair Person, IIMT- Hyderabad) DAC members: Dr. Srividya Raghavan(Associate Professor,IFIM Business School, Banglore), Dr. Subhadip Roy (Assistant Professor, IIM-Udaipur) and Dr. G. Radhakrishna (Associate Professor, NMIMS-Hyderabad) Show less

    • ICFAI Business School, Pune Official

      2007 - 2009
      Master of Business Administration (M.B.A.) Marketing 1st division

  • Experience

    • Karvy Finapolis

      Feb 2008 - May 2008
      FINANCIAL ADVISOR

      financial planning of people.managing their financial portfolios.aiding customers in buying profitable mutual funds

    • Amul (GCMMF)

      Mar 2009 - Jun 2009
      TERRITORY MANAGER

      Coordinating Supply Chain Activities, Product Management, Retail Strategy Development.

    • Fine Organics

      Jun 2009 - May 2010
      Sales Executive

      Sales & Channel Development

    • IBS Hyderabad

      Jun 2010 - Sept 2023

      Teaching & Research in Marketing Research Interest: Global Brand Management

      • Faculty

        Apr 2016 - Sept 2023

      • Research Scholar

        Jun 2010 - Apr 2016

    • Institute of Rural Management Anand (IRMA)

      Sept 2023 - now
      Faculty

      Teaching Marketing Subjects (Core & Electives) !Research Interests : Global Branding, Technology Adoption (Fintech, New Technologies, EM's & BOP, Business IT Value, Well Being, Sustainability), Service Systems, Mixed Methods (GT, SEM)Editorial Board Member: Innovative Marketing (Business Perspectives)AdHoc Reviewer : European Journal of Information Systems, Journal of Business Research , International Journal of Information Management, Journal of Marketing Management, Marketing Intelligence & Planning, Journal of Brand Management , International Journal of Consumer Studies, Journal of Strategic Marketing, International Journal of Emerging Markets, Young Consumers, International Journal of Non Profit and Voluntary Sector Marketing !! Show less

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Ankur Srivastava
      2nd Best Paper Award ISDSI Conference-IIM Nagpur Dec 2021
    • Awarded to Ankur Srivastava
      Highly Commended Paper 2018 Emerald India Aug 2019 Our paper was listed among top three Highly Commended papers of Marketing Intelligence and Planning Journal (ABDC-A) for the year 2018-19https://www.emeraldgrouppublishing.com/authors/literati/awards.htm?year=2019&journal=mip
    • Awarded to Ankur Srivastava
      Service failure and recovery IFHE University Nov 2018 To study service failure and recovery in various contexts. Grant received 2800$
    • Awarded to Ankur Srivastava
      Nomination for best faculty for the prestigious Apollo-NJY Best Teacher Award IFHE University Jun 2018 Nominated among the top three faculties in the marketing area for the annual Apollo-NJY Best Teacher Award for the year 2017-2018
    • Awarded to Ankur Srivastava
      Technology adoption in emerging market : Research Grant IFHE University Nov 2017 Research Grant of 2700 USD
    • Awarded to Ankur Srivastava
      Outstanding Contribution in Reviewing Journal of Business Research (ABDC- A Category Journal) Mar 2017 Outstanding reviewing for an article : Recognition by Journal of Business Research