Utkarsh Srivastava

Experience

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  American India Foundation

  Mar 2016 - Jun 2017

  Project Consultant

  Key Responsibilities:• Project Head- Head of School sign-offs : To review the performance and review of each of the school.• Project Head- Experifun: To lead the pilot and performance of the product.• Content Head- Science: To lead the content development team of science subject for classes 6th to 8th.• Monitoring and evaluation. Teacher and team training.Key Assignments/ Initiatives:• Primary Intervention: Developing content and planning delivery timelines for each of the content.• Success Stories development for donor.• Organising CSR activities and donor activities. Show less

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  Panache Middle East

  Aug 2017 - Nov 2017

  Digital Marketing Intern

  • Digital marketing campaign planning community content research (automobiles).• Created engaging content for social media sites with a delivery schedule for each content.• Developed a content package with a combination of memes, videos, did-you-knows, quizzes and do-it-yourself.

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  Benetton India Private Limited

  Apr 2018 - Jun 2018

  Marketing And Public Relations Intern

  Project Title: Understanding the women’s wear business and the factors attributing to its growth/penetrationProject Brief:• Gaining consumer insights with regards to the product.• Analysing consumer behaviour with respect to the store environment.• Recommending branding and promotional strategies.• Developing key recommendations.Objectives:• Evaluating the key features and unique selling points for the product by conducting primary research on the customers visiting the United Colors of Benetton Stores in Delhi NCR.• Evaluating the external factors such as store environment, brand image, customer service and consumer behaviour.• Researching and surveying the comparative effectiveness of micro-influencers and celebrities for effective brand promotion and advertising.• Competitor analysis to gain the key performance indicators, brand positioning and SWOT analysis.• Observing customer behaviour to effectively differentiate between buyers, potential customers and non-buyers.Deliverables/ Recommendations:• Pointed out the key factors responsible for declining sales of women garments.• Recommended product placement for attracting the potential customers.• Advised on improving the store environment to make the appear more welcoming and youthful.• Suggested branding and advertising strategy to enhance the sales for United Colors of Benetton’s products.• Advised the salespersons and store guards on etiquettes, communication skills and body postures.• Recommended micro-influencer marketing for effective social media promotions and advertising.• Advised on standardising promotional offers across all categories at a time. Show less

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  Myra Medicines

  Sept 2018 - Oct 2018

  Marketing Intern

  • Promotion and customer acquisition.• Increase the overall performance of Myra Medicines App by generating reviews and increased downloads of the app.• Conducting peer to peer marketing, while managing a team of 100 interns.

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  Radico Khaitan Limited

  Apr 2019 - now

  •Devised product promotional strategies and trade marketing investments to support growth.•Balanced profit, volume and share objectives to deliver long-term growth.•Monitored and evaluated Consumer Engagement programs and activities to measure effectiveness and recommend improvements.•Helped develop opportunities of seasonal programs and marketing programs to achieve retail needs and maximize sell-through.•Measured marketing program effectiveness via regular monitoring of KPIs.•Captured new customers by optimizing business strategies and launching products to diversify offerings.•Leveraged industry trends and competitive analysis to improve customer relationship building.•Managed Permanent and Temporary Visibility drives to enhance brand recall and awareness.•Supervised and executed over 150 trade, retail, consumer and visibility drives. Handled event execution at regional level.•Curated new brand launches and brand extension via distribution planning and marketing support Show less

  • Trade Marketing Manager

    Dec 2019 - now

  • Regional Trade Marketing Manager

    Apr 2019 - Dec 2019