Althea D'silva

Experience

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  Ajuba Solutions India Pvt. Ltd.

  May 2012 - May 2015

  Senior customer / Marketing Analyst
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  Dell International Services

  May 2015 - Jul 2016

  Svc IT Dev Program SR Assoc - Social Media Marketing

  Wide knowledge ofonline socialnetworking, search andlistening tools like brandwatchMonitor and evaluatesocial media results on adaily basis incoordination with clientgoals and benchmarksAbility to work quicklyand independentlyunder tight deadlines.Excellent analytical andcritical thinking skillsPassion for social mediaand online engagement.Performing other dutiesas required or assigned; Worked withadministration:forwarded requests andunresolved issues to thedesignated resource bycommunicating andcoordinating withinternal departments.Used customer serviceskills to assist callers withany health insuranceconcern.Used communicationskills to assist a widerange of people withvarious issues andbackgrounds.Outstanding ability tothink creatively, andidentify and resolveproblems.EXPERTISE; Svc IT Dev Program Sr. Associate II(Social Media Caterpillar; Analyzed and interpreteduser behavior to identifyuser preferences.Researched, anddeveloped documentedreports, quantitativeanalysis on a daily andmonthly bases like Buzzreport, HTML report,Charts and EOD report.Monitored and studiedtrends in Social Mediatools and applications.Evaluated new SocialMedia Analysis tools andservices.Interacted effectivelywith clients on SocialMedia topics andstrategies Show less

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  Urbistant

  Jul 2016 - Jan 2017

  Head Of Digital Media & Marketing

  Play a key role in all Lead Generationand online customer retention efforts.Manage display advertisingefforts including budgets, trafficking,tracking, analysis and campaignoptimization.Ideate innovative ways of reachingtarget audience or meet definedmarketing objectives throughcampaign.Undertake activities such as keywordresearch, keywordcategorization, writing ad copies,identifying optimum landing page,and campaign mappingGenerate daily, weekly, monthly andad-hoc campaign performance andother reports.Create and maintain project plans toupdate internal stakeholder on statusof campaign performance and issues.Plan and execute all web, marketingdatabase, email, social media anddisplay advertisingcampaigns. Measure and reportperformance of all digital marketingcampaigns, and assess against goals(ROI and KPIs)Identify trends and insights, andoptimize spend and performancebased on the insights Show less

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  Apache Pizza

  Jan 2017 - Aug 2017

  Freelance Digital Marketing Consultant

  Designing posters, fly-outs,Menus and pamphlets.Running Paid Campaigns and adson social media platforms.Managing the outlet pages,engaging with customers,responding to feedback's &inquires.Weekly posts and offerpromotions.write and optimize contentfor the website and socialnetworking accounts suchas Facebook and Twitter

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  Stayireland

  Aug 2017 - Jan 2019

  Freelancing - Digital Marketing Manager & Property Manager/ Facility Manager

  Managing a team of 30 Mapping work flow & In-house marketing strategies

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  GoContractor

  Mar 2018 - Oct 2019

  Possess a strong understanding of our SAS solution, our competition in the industry and positioning.Responsible for account development, cold calling, assessing client needs, and identifying solutions.Lead planning, email strategy, Lead QualificationPerform market research on competitive landscape and industry trends.Executed well-designed integrated B2B marketing strategies.Managed all aspects of account management relationships.Capitalized on previous relationships and performed market research.Qualify leads from marketing campaigns as sales opportunities. Contact potential clients through cold calls and emails.Present our company to potential clients.Identify client needs and suggest appropriate products/services.Customize product solutions to increase customer satisfaction. Build long-term trusting relationships with clients.Proactively seek new business opportunities in the market.Set up meetings or calls between (prospective) clients and Account Executives.Understanding the target markets, including industry, company, project, company contacts and which market strategies can be used to attract clients.Nurture and communicate with prospects via structured calls, emails, online presentations, and in-person meetings.Identify key decision makers and/or key influencers within anorganization. You will need to understand their business needs and howto identify how our client’s solutions can help. Partner with sales teams to provide feedback on lead quality and demand generation. Keep meticulous records of interactions with leads in our CRM (Salesforce.com, HubSpot, Pardot,Mailchimp) Manage and my pipeline from prospecting to close, whilst working closely with our Dublin and Canada and US based lead generation team.Train and mentor the new hires in the BDR team, also work closely with BDMs and Marketing teams to ensure that requirements are met Show less Lend Generation Customised strategy for markets/customers agreed with Business Development Managers (BDMs)Using a variety of techniques to research and target potential prospectsGaining key information from prospects to ensure leads are qualifiedLiaising with the BDMs to ensure all qualified leads and appointments are passed onCoordinate Account Management approach with BDMsUse phone calls to garner direct research to assist in strategy developmentDiscuss strategy further with the Customer Success teamBased on these discussions, determine the future strategy for companies and marketsUnderstanding the target audience.Researching companies and industries for potential growth areasDeveloping a consistent pipeline based on research outputsCoordinate with Customer Success regarding research and pipeline opportunities, including regular updating and reporting using pipeline and forecast principles.Work closely with Customer Success to manage research data for the new and prospective clients, ensuring all communications are logged and the information is accurate. Show less

  • Digital Marketing Research & Strategy and Business Development

    Sept 2018 - Oct 2019

  • Lead Generation Manager & BD

    Mar 2018 - Nov 2018
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  Freelancer

  Sept 2018 - Jan 2020

  Freelancing Digital Marketing and Social Media Manager

  Responsible for managing Clients different social media platforms (Facebook, LinkedIn, Twitter, Instagram, YouTube) Responsible for generating interesting content for social media marketing and CRM activities• Performed keyword research for the company’s product to optimise existing content using different tools (MOZ, Google Keyword Explorer, AHrefs)• Developed digital marketing plan. Administered marketing operations and Google PPC campaigns, Generated 40% increase in web traffic and 3% on ROI.• Increased the number of followers on LinkedIn by 250% • Actively looking at ways to optimise the website and conversion• Created a range of Keyword Management Report and SEO report• Researched keywords using Google AdWords and conducted pre-submission analysis using KEI formula to determine potential value to gain most search engine traffic• Conducted searches such as evaluating competitor websites to incorporate best practice and create marketing strategy to ensure optimal results and working on content gap analysis• Improved organic search results by increasing the search engine results page from 12 to number 2• Developed title tag, description of meta tags and highlighted and added relevant links to site• Planning and implementing strategies to increase the upsell and increase sale• Actively conduct high level analysis of reporting and conversion data for social media campaigns• Responsible for creating concept, design, and implementation of digital campaigns through high-quality content creation, social media, PPC, SEO and email marketing• Real-time monitoring of Social Media accounts• Data Analysis and Interpretation - using Google Analytics• Create and manage targeted email campaigns through effective database management and SEO optimised content Show less

• 

  ENIGMA TECH SOLUTIONS

  Feb 2020 - Jan 2022

  Senior Digital Marketing Manager & Head of Dept (Also Interim Web Project Manager)
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  ADHERE Digital ltd

  Nov 2021 - now

  • Director of Marketing and Operations

    Sept 2024 - now

  • Senior Digital & Performance Marketing Manger - Head of Implementation

    Nov 2021 - Sept 2024