Martina Schmidt

Experience

• 

  FH Kufstein Tirol – University of Applied Sciences

  Sept 2002 - Sept 2013

  External Lecturer

  Consumer Marketing, Advertising & Promotion• Preparing of the entire course (theory, best practice examples, case studies)• Evaluating of the students

• 

  Henkel

  Oct 2004 - Oct 2008

  • Responsible for a team of 3 Brand Managers, 1 Marketing Assistant• Implementing international marketing strategies on the Slovak market• Creating and executing activity plans for the entire cosmetic brand portfolio• Launching new brands on the Slovak market incl. setting local pricing strategies• Developing media briefs, planning media split and negotiation media deals• Directly reporting to General Manager Responsible brands: Taft - Styling, got2b - Styling,Fa - Body Care

  • Marketing Manager Beauty Care

    Jan 2007 - Oct 2008

  • Brand Manager Beauty Care

    Oct 2004 - Dec 2006
• 

  Henkel

  Mar 2009 - Jul 2009

  Senior Brand Manager & Strategic Tools Manager

  • Responsible for Schwarzkopf umbrella brand: Elaborating of project plan and concept for events and promotions• Strategic Tools Manager: Analyzing and unifying of marketing workflows and processes to improve efficiency in the CEE region

• 

  SABMiller

  Aug 2009 - Jun 2014

  Group Brand Manager & New Product Development Manager

  Team responsibility for 4 Junior Brand Managers & 1 Innovation Manager• Developing strategic 3 year brand plans and annual execution plans to maximize profitable growth of the assigned brands• Establishing and driving effective working relationship with internal stakeholders and external agency partners to fulfill business targets• Re-establishing the innovation process of Pivovary Topvar and drive the innovation agenda for the entire portfolio

• 

  Asahi

  Apr 2014 - Feb 2018

  Marketing Manager

  Responsible for several brands of Pivovary Topvar portfolio leading a team of Brand Managers• Leading the team responsible for strategic, creative development and execution of the dedicated brand portfolio• Maximizing profitable volume growth and long-term value of the assigned portfolio of brands• Establishing and driving effective working relationship with internal stakeholders and external agency partners to fulfill business targets• Nurturing, motivating and developing capabilities of the team via situational leadership Show less

• 

  Plzeňský Prazdroj Slovensko, a.s.

  Mar 2018 - Aug 2019

  Marketing Manager
• 

  Asahi Europe & International

  Sept 2019 - Dec 2023

  Leads Innovation teams of Asahi Europe & International, responsible for developing and implementing innovation agenda with clear and prioritized growth strategy aiming to maximize incremental top and bottom line performance Responsible for developing and implementing the ABEG innovation agenda in CEE with the aim to maximise incremental top and bottom line performance

  • Group Innovation Director at Asahi Europe & International

    Nov 2020 - Dec 2023

  • Head of Innovation

    Sept 2019 - Nov 2020
• 

  ALFA BIO

  Jan 2024 - now

  Chief Marketing Officer

  Contribute strategically to making tofu and plant based protein whole food a fast growing and exciting category and position Alfa Bio company & Lunter brand as the visionary leader and driver of category growth across in Europe.Lead company´s innovation strategy and guide the NPD development to unlock new growth opportunities linked to the company´s growth and development targets.Develop the company´s marketing team and support people in the region to make healthy food choices that support personal and planetary health. Show less

• 

  The New Originals Company

  Oct 2024 - now

  Chief Marketing Officer

  As part of The New Originals Company, I drive the marketing strategy for our consumer brands (key focus Lunter and Inedit) and corporate brand New Originals, positioning us as visionary leaders in the plant-based protein space across Europe. My role centers on advancing category strategy and innovation to elevate tofu and whole-food proteins as a vibrant, fast-growing category. I lead NPD initiatives, identifying new growth opportunities aligned with our ambitious goals, while developing our marketing team to inspire consumers toward health-focused, sustainable food choices. Show less