Sweety D'souza

Experience

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  ReachLocal India

  Oct 2012 - May 2015

  > Brand development, checking the quality of the team work i.e (SEM camapigns for U.S, CA & Australia). > Strategic Consulting, including training plan & team development.> Retention of client advertising accounts, Management & analysis of digital advertising campaigns.> Building rapport and developing relationships with Campaign Support teams globally.> Demonstrated proficiency and mastery of key Search Engine Marketing(SEM) technologies and systems to manage campaigns (RL Admin, Reach Central, Campaign Central, Sales Force)> Worked closely with Operations & Training teams to drive continuous improvement initiatives and support trainees & bottom quartile agents come up the learning curve and help them achieve productivity & quality targets.• In charge of accurate final review of search engine marketing, pay per click and display campaigns that impact thousands of customers worldwide• Responsible for final sign off of SEM campaign setup, assessing campaign trends and identifying new techniques to optimize SEM campaign performance • Support trainees & bottom quartile agents come up the learning curve and help them achieve productivity & quality targets• Handled a 15-member team of both individual contributors and campaign managers• Document the feedback & analyze error trends for analysts; accordingly suggest refreshers for product training• Worked closely with Operations & Training teams to drive continuous improvement initiatives and Support trainees & bottom quartile agents come up the learning curve and help them achieve productivity & quality targets Show less • Managed search engine marketing and display campaigns for small to medium sized businesses in Auto, Healthcare, Home Services, Legal Services, and Personal Services for International markets (US, Australia and New Zealand)• Retention of client advertising accounts through review of campaign set up, active campaign management and execution of consistent customer service• Steered digital advertising execution team in management of paid search, paid social and digital display campaigns• Managed offshore services program, led continuous improvement initiatives and maintained project management schedules across the department• Managed accounts supporting clients with ~$118M in yearly advertising spend Show less

  • Quality Assurance Analyst

    Jun 2014 - May 2015

  • Campaign Manager

    Oct 2012 - May 2014
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  Skarma

  Mar 2016 - Oct 2016

  Digital Marketing Executive

  Social media:▪ Managed social media marketing campaigns and day-to-day activities for clients namely Times Network(Times NOW, ET NOW, Times News, Zoom TV, MagicBricks NOW) Channel V, Romedy NOW, ELGi, Tresmode, Deltin Casinos.▪ Developed relevant content topics to reach the brand's target customers.▪ Created, curated, and managed all published content (images, video and written).▪ Monitored trends on social media tools and appropriately applied that knowledge to increase the use of social media for the brand. ▪ Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc. Linkedin ads).▪ Created and managed promotions and Social ad campaigns.▪ Analyzed key metrics and tweaked strategy as needed.▪ Compiled reports for management showing results (ROI).▪ Monitored trends in social media tools, applications, channels, design and strategy.▪ Build and executed social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.▪ Created editorial calendars and syndication schedules.▪ Measured the impact of social media tools and methods being used on the overall marketing efforts and suggested improvements. ▪ Created comprehensive social media strategies for various projects that allowed increased visibility, engagement, membership and traffic across all brands of various projects.▪ Efficiently implemented and managed SM strategies and plans on day-to-day basis. ▪ Experimented with new and alternative ways of leveraging social media activities for particular brands.Search -▪ Managing Google Adwords Campaigns. Campaign Operations including - ▪ Creative Execution▪ Managing Operational Relationship with the Agency▪ Analytics Reporting and Optimizing of the Campaign▪ Managing best practices and creating better workflows. Show less

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  Times Network

  Apr 2017 - Oct 2021

  • Assistant Manager Digital Marketing - Zoom, The Zoom Studios

    Apr 2018 - Oct 2021

  • Senior Executive Digital Marketing - Zoom

    Apr 2017 - Apr 2018
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  BookMyShow

  Nov 2021 - now

  Brand Communications