Lucie Yan

Experience

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  Tang Frères S.A.

  Aug 2008 - Aug 2008

  Employée de bureau, Service Achat
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  Restaurant Le Porte Bonheur SOKHA

  Sept 2009 - Jun 2010

  Barmaid Extra
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  Mephisto Shoes

  Jun 2011 - Aug 2011

  Vendeuse

  Galeries Lafayette Haussmann

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  Numericable

  Jan 2012 - Jan 2012

  Chef d'équipe, action Street Marketing
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  Geox S.p.A.

  Jan 2012 - Jan 2012

  Vendeuse

  Galeries Lafayette Haussmann

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  Max Mara

  May 2012 - Jul 2012

  Brand Ambassador

  • Accueil, conseil, fidélisation de la clientèle• Participation au merchandising• Gestion des stocks• Maintien de la bonne tenue du magasin• Optimisation du chiffre d’affaires• Développement de l’indice de vente

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  Burberry

  Jun 2013 - Jul 2013

  Wholesale assistant Ready to Wear

  • Participation à l’organisation des campagnes de vente : optimisation des plannings de rendez-vous d’achats, mise en œuvre d’outils d’aide à la commande, gestion du merchandising du showroom• Accueil des acheteurs européens• Soutien auprès de l’équipe de vente B2B• Réception et inventaire des échantillons via SAP

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  Prada

  Aug 2013 - Sept 2013

  Brand Ambassador Miu Miu

  Galeries Lafayette HaussmannMiu Miu Shoes

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  Sonia Rykiel

  Aug 2013 - Aug 2013

  Brand Ambassador

  Printemps Haussmann

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  Société Générale

  Aug 2014 - Feb 2015

  Assistant Product Manager
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  L'Oréal

  Jul 2015 - Dec 2015

  Product Manager Assistant - Travel Retail Exclusives

  Portfolio: Yves Saint Laurent Beauty, Biotherm, Helena RubinsteinMarketing Development Travel Retail (skincare, makeup, fragrance):- Product development: marketing books, artworks, blurb, leaflet- Participation in the 360° launch strategy: concept, marketing plan, creation of communication and promotional toolsTravel Retail Zone - International coordination:- Sell In & Sell Out reports (NPD panel and regions reports)- Participation in the organisation of the 2015 TFWA Cannes exhibitionAchievements:- Biotherm: development of the new graphic charter- YSL: palettes repack – Very YSL, Eye and Lip palette Show less

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  Hermès

  Jul 2016 - May 2018

  - Elaboration of long and mid-term brand and product launch strategies- Product development: formula and packaging briefs and mock up creation- Preparation of meetings with Hermes Artistic Direction- Competition benchmark and writing of internal beauty newsletter- Elaboration of the 360° make-up launch strategy: training, communication, retail, animation- Management and follow-up of the budget- Management: 1 internAchievements:Development of Les Mains Hermès (hand cream) and Rouge Hermès Lip Balm Show less

  • Product Manager Beauty – Makeup and Skincare

    Jan 2017 - May 2018

  • Fragrance Product Manager Assistant

    Jul 2016 - Dec 2016
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  Création Beauté International

  Oct 2018 - Mar 2023

  Portfolio (+10 brands, masstige / selctive / niche fragrance brands):La Manufacture Parfums, Gas Bijoux, ZILLI, Kaloo, Chantal Thomass, Les Néréides, etc.Product development and manufacturing management:- Marketing strategy: definition of the international marketing plan, 360° activation strategy, P&L study- Creation of marketing concepts in line with each brand identity- New products development: design, perfumers brief, formula, packaging development- Production: buyer, logistics and supply chain coordinator- Analyzing sell-in and sell-out data, driving competitors/trends benchmark overviewsTrade marketing and commercial:- 360° launch activation: POSM, GWP, merchandising, animation, education, digital, communication- Commercial: presentation of marketing plans to key retailers, local market distributors, TR operators- International exhibitions organisation: TFWA Cannes (France) and Singapour, Cosmoprof (Italy), Esxense (Italy)Management: 2 consultants, 1 internAchievements:- ZILLI: launch of the House's first fragrance collection- Gas Bijoux: iconic perfume relaunch + launch of 4 new fragrances- Les Néréides: launch of a 5 fragrances collection + repack- La Manufacture Parfums: laucnh of 2 to 3 new fragrances per year Show less

  • Marketing Manager

    Jun 2019 - Mar 2023

  • Brand Manager

    Oct 2018 - Jun 2019
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  ANYA

  Jan 2021 - now

  Senior Marketing Advisor

  Advisor on Marketing Strategy:- Marketing plan and omni channel activation- Product development: packaging, supply chain, logistics- E-commerce

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  INITIO Parfums Privés

  Apr 2023 - Oct 2023

  Senior Brand Manager

  Product Marketing Plan:- 3-year Innovation Marketing Plan with strategic recommendations- Creation and development of new innovative product concepts- Management of the product development process: timing, quality, profitability- Product development coordination with support functions: development, supply chain, communication- Design marketing presentations for the markets- Participation in strategic thinking on cross-functional brand issues- Competitors overviews360° animations:- Omnichannel activation for launches or reboots of existing collections- Creation and development of the animation concept and customer experience across all touchpoints (Retail, Digital, Eventing)- Assets design and development: GWP, invitations, press kit- Detailed guidelines design in collaboration with the Global Trade Marketing team Show less

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  H&M

  Jan 2024 - now

  Merchandiser

  Fragrance and make-up assortment