Kayla McCoy, MBA

Experience

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  City of Davis

  Jun 2010 - Dec 2013

  − Provided assistance to the Aquatics Coordinator at the City of Davis. − Assisted with development and administration of aquatic recreation programs and promotional efforts. − Complied necessary statistics from medical, rescue and training records, etc. − Purchased and organized equipment and supplies for each aquatic facility. − Worked directly with a database program that held information on aquatics employees and aquatics participants. − Maintained confidentiality about all personnel and employee records. − Provided general office support such as data inputting, copying, filing, customer service phone calls, inventory, etc. Show less

  • Office Assistant

    Sept 2013 - Dec 2013

  • Teen Activities Specialist

    Jun 2010 - Sept 2013

  • Aquatics Office Assistant

    Jun 2010 - Aug 2012
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  Entercom Communication Corporation

  May 2011 - Jul 2012

  Intern

  − Assisted and worked alongside Radio broadcasting staff.− Supported both on-air personnel as well as marketing and sales agents.− Aided talent during in studio performances and station concerts and events. − Represented the six Entercom Sacramento stations at on-site promotions and broadcasts.− Job duties included on site event monitoring for the promotions department, filing, computer work, and various office duties.

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  Entercom Communications Corporation

  Dec 2012 - Nov 2013

  Digital Assistant

  − Assisted the Digital Marketing Coordinator.− Helped facilitate information flow and communication between the digital department employees as well as non‐digital station employees. − Worked directly with a variety of online database for scheduling and reporting purposes.− Ensured timely and accurate compliance with corporate requests. − Tracked, scheduled, and managed monthly digital reports and revenue. − Assisted with all campaign reports and end of period summaries. − Wrote copy and managed Social Media outlets (Twitter, Facebook) for Sacramento Perks, a half off site based out of Entercom Sacramento.− Recorded on-air commercials for Creative Service Managers− Covered the reception desk during breaks, lunches, and sick days− Promoted from Intern in December. Show less

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  Entercom

  Jan 2014 - Feb 2016

  Promotions Director KDND and KUDL

  Responsible for creation and execution of programming and sales tactics. Prioritized revenue generation, in addition to, radio station image and ratings. - Created and executed social media strategies for both radio stations, significantly increasing listener engagement and social media presence on Facebook and Instagram. - Directed large-scale promotions and events, integrating social media campaigns that enhanced brand interaction and listener participation. - Developed on-air copy and digital content that supported brand messaging and improved overall station ratings Show less

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  Comcast Spotlight

  Feb 2016 - Jun 2017

  Marketing Specialist

  Assists Sales and marketing management with current and prospective clients to increase and drive revenue growth. -Marketing Strategy. Increased frequency of lead generation opportunity with creative marketing solution.-Program Innovation. Created a new structure for our merchandise and ticket accounting system. -Event Marketing. Organized and executed 7 events in my first 9 months with Comcast Spotlight.-Positive Earnings Impact. Custom promotional opportunities for a large client assisted in closing $283,000 of business. Show less

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  Effectv

  Jun 2017 - Oct 2024

  Partners alongside advertising sales leadership within the Greater Sacramento area. Responsible for managing a team that drives execution of customer-centric cross-platform video marketing strategies designed to reach a client's target audience. Designs, develops and creates data forward advertising solutions to grow overall number of accounts and increase revenue. Collaboration. Works hand in hand with other department leads to encourage partnership, providing clients with marketing strategy that includes a data driven audience approach, alongside post campaign performance analysis.- Develops customized sales materials and resources throughout the full sales cycle with strong ability to lead multiple strategies/projects at once.Department Innovation. Drives the creation, implementation, and organization of new procedures, trainings and templates for quicker go to market and quality strategy. - Alignment and education with the advertising landscape and the marketing industry, alongside local economic trends.- Executed a new business program that helped close about $1 million in new business over 2 quarters. This program was then scaled across region.Management Experience. Trains, leads, and develops growth plans and strategic projects for direct reports. Coaches and upskills based on current level of knowledge and desired growth.- Direct report was recently promoted to a senior role. Show less

  • Manager, Sales Development

    Feb 2021 - Oct 2024

  • Manager, Sales Marketing

    Jun 2017 - Feb 2021
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  California Board of Accountancy

  Oct 2024 - now

  Social Media Analyst (Information Officer I)

  Develops and manages communications and project management support for the California Board of Accountancy (CBA).- Manages the CBA’s social media platforms, including LinkedIn, X, Facebook, and Instagram.- Responsible for developing daily content to inform, educate, and entertain licensees, applicants,and consumers.- Analyzes performance metrics, and ensures alignment with CBA goals.- Collaborates with key stakeholders to define KPIs for communication initiatives. - Creates, edits, and produces CBA publications including newsletters, annual reports, and strategic plans, ensuring clarity and compliance with policies.- Writes, develops, and, edits content for the CBA website.- Assists with CBA outreach events, including onsite presence. Show less