Johannes Von Gienanth

Experience

• 

  Aschwanden Schürer Architects

  Aug 2009 - Oct 2009

  Internship

  • Assistant to the head architects • Planning of competition examinations• Logistics, planning and office refurbishment

• 

  Credit Suisse

  Dec 2009 - Jul 2010

  Assistant for Human Resources

  • Coordination of the internal learning projects • Data entry into the CS management system• Planning of course & catering schedules

• 

  Cafe Noir

  Jan 2017 - Sept 2017

  Coffee Store Manager

  • Manager of the daily coffee store business • Preparation & serving of coffee beverages • Consulting customers on coffee & roasts

• 

  City AI

  Oct 2017 - Apr 2018

  Community Manager

  • Responsible for growing the City.AI community from 20 to 40 local chapters• Introduction of more than 40 volunteers to the workings and goals of City.AI• Identification and implementation of tools that nourish a thriving community• Ongoing coaching to help volunteers successfully build their local communities• Concepts for community initiatives• Representation of City.AI at trade fairs such as the World Summit AI 2017 in Amsterdam

• 

  Salz & Water

  May 2018 - Oct 2021

  Account Manager & Consultant Digital Marketing

  Clients I managed: Givaudan, Endress+Hauser, Electrolux, Luware and many more.• Digital consulting and translation of business goals into a cross-channel digital marketing strategy, including creative concept• Team coordination and steering of all involved agency services and freelancers• Acquisition & nurturing of clients, presenting & selling of concepts and digital marketing solutions• Key account and stakeholder management for international clients• Media planning, budget allocation and integration of data-driven optimizations• Establishing of best practices, workflows and project management• KPI definition, execution and analysis of campaigns across multiple digital channels Show less

• 

  Roche

  Dec 2021 - now

  Roche Diagnostics offers in vitro diagnostics testing, digital diagnostics, laboratory automation, and software solutions for laboratories and healthcare systems.• Spearheading the Roche Diagnostics Global and affiliate paid media strategy for increased cost efficiency and digital marketing impact• Pioneering the global adoption of Sprinklr as the CXM solution, as well as various other tools, enhancing workflow, and driving significant cost efficiency• Facilitating seamless cross-functional collaborations with IT, Global Marketing, Legal and Affiliates to integrate and advance paid media tools• Overseeing end-to-end project management, strategy, execution, and analysis for high-priority global digital marketing initiatives, reducing costs and measuring impact• Proactively researching industry trends, technologies, and competitor strategies to continually inform and refine Roche Diagnostics' paid media and digital marketing strategy• Educating cross-functional teams and stakeholders on digital marketing best practices, fostering a shared understanding to enhance collaboration and amplify overall impact• Demonstrating adept financial management through effective budgeting, vendor negotiation, and strategic utilization of cost-efficient channels for maximum impact Show less

  • Global Paid Promotions Lead & Digital Marketing Manager

    Nov 2023 - now

  • Global Digital Marketing Manager

    Dec 2021 - Oct 2023