Youna Strowski De Lenka

Experience

• 

  Samsøe & Samsøe

  Jun 2015 - Jul 2015

  BRAND MANAGER ASSISTANT

  As a Brand Manager Assistant, I had the chance to contribute to the development of the French wholesale showroom of S&S in Paris and Marseille:- Showroom logistic in collaboration with the HQ; - Private Sales follow-up (promotion of the event, merchandising, sales);- Wholesale management (prospecting, client orders); - Influencers relationship management (contact, brief, seeding)

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  Rivacom

  Apr 2017 - Sept 2017

  PROJECT MANAGER ASSISTANT

  As a Project Assistant, I had the opportunity to support the Business Director in developing and executing social media strategies for clients like Solex, Malo, and Sill Entreprises.- Managing editorial schedules for Facebook and Twitter, including content updates, writing, graphics, and moderation; - Creating and delivering training materials for clients; - Engaging in community management on clients' social media accounts; - Providing assistance in the recruitment process of new talents. Show less

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  American Vintage Officiel

  Mar 2018 - Aug 2018

  INFLUENCE PROJECT MANAGER ASSISTANT

  As part of the marketing and communication department, I work within the E-RP & RP team to support and manage the brand's relationship with influencers.My responsibilities include:- Daily coordination and monitoring of EMEA PR offices (UK, Germany, Netherlands, Sweden, Spain, Italy, Belgium).- Creating social media content for platforms like Instagram, Facebook, and Pinterest.- Managing relationships with influencers, including communication, briefs, and product seeding.- Overseeing projects such as press days, fashion shows, and meetings.- Generating seasonal reports and implementing improvements based on performance analysis. Show less

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  TBWA\Corporate

  Oct 2018 - Sept 2019

  CORPORATE PROJECT MANAGER

  Creation and implementation of corporate communication strategies on social media & employee advocacy campaigns for clients like: Google, UIMM, EDF. - Strategic and creative recommendations in line with the client's objectives and targeted KPIs;- Coaching executives in their digital communication, creative brief & content production;- Coordination of corporate events: specifications, communication plan, briefing of service providers;- Crisis monitoring reports (social media listening). Show less

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  YKONE

  Oct 2020 - now

  To support the international expansion of the group (18 offices, 4 brands), I have the chance to collaborate with the CMO & CEO to envision and implement the marketing & communication plan with the aim of perpetuating YKONE's excellence and improving the stakeholders' journey (employees, clients, and partners).- Coordination of the marketing for our 18 offices worldwide (establishing a network of marketing correspondents, holding monthly meetings to better understand their needs) and providing support to the office directors; - Initiate meaningful partnerships with key players in the industry (ARPP, Institut Français de la Mode)- Launching a scalable onboarding process and implementing a Notion-intranet that consolidates all the necessary information for the global team & help spread the Ykone Culture in each office;- Enhancing employee advocacy & branding through various mediums (welcome pack, merchandising, branded content); - Developing various tools to assist the business development team (agency presentations for key sectors, case studies) and the project management team in achieving their goals;- Enhancing internal communication to share the achievements of each office at a global level; - Generating innovative ideas and presenting recommendations for prospects in collaboration with client partners; - Managing junior marketing assistants.Additionally, I also serve as global CSR (Corporate Social Responsibility) ambassador to support the Project Director and assist in implementing the CSR strategy at both local and global levels. Show less Creation and implementation of influencer marketing strategies for clients in the fashion, luxury and beauty sector such as: Clarins Group, Christian Dior Beauty, L'Oréal Luxe, Chantelle, Yves Saint Laurent Beauty, Garnier, ...- Strategic recommendations & creatives activations in line with client objectives and targeted KPIs;- Relationship management & project follow-up (casting, contact, brief, contract, seeding, execution, billing, reporting); - Benchmark & strategic planning in collaboration with the creative studio;- Redaction of web content about emerging trends, cultural changes and best practices to nourrish the Ykone Intel digital knowledge platform. Show less

  • GLOBAL BRAND MANAGER

    Jul 2024 - now

  • MARKETING MANAGER

    Oct 2022 - Jun 2024

  • INFLUENCE PROJECT MANAGER

    Oct 2020 - Sept 2022