Aanya Pahwa

Experience

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  Sleepwell

  Apr 2019 - May 2019

  Marketing Intern

  Digital Marketing | Ads Brief | Event Management | Social Media Content -Successfully organized and managed events for Sleepwell's partners, demonstrating strong organizational and event planning skills, resulting in footfall of 1500+ attendees, creating a memorable and impactful experience for the partners, and strengthening Sleepwell's brand positioning as a leader in the industry.-Demonstrated effective communication and coordination skills in organizing events, managing logistics, coordinating with partners, vendors, and internal teams, and ensuring smooth event execution, resulting in successful events that received positive feedback from partners and attendees.-Showcased creativity and strategic thinking in brainstorming ideas for social media campaigns, ensuring that the campaigns were aligned with Sleepwell's brand identity, target audience, and business goals, and driving engagement and conversions across social media platforms.-Demonstrated leadership skills in collaborating with the digital marketing agency, internal teams, and partners, providing inputs, insights, and recommendations, and contributing to the development of comprehensive and effective social media campaigns and strategies. Show less

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  Zephyr

  Apr 2020 - Dec 2020

  Founder

  E-Commerce | Shopify | Social Media Management | Performance Marketing | Dropshipping-Developed and launched Zephyrglow.com, an e-commerce website selling beauty products online.-Conducted market research to identify customer needs and preferences, and dropshipped high-quality wellness products through reliable wholesalers in China.-Implemented a targeted advertising campaign on Facebook to reach potential customers in the US.-Managed inventory, pricing, and promotions on the website to optimize sales and profitability.-Utilized data analytics tools to measure and track ad performance, and made necessary adjustments to improve ROI.-Maintained an active social media presence to engage with customers, address inquiries and complaints, and build brand awareness. Show less

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  Digipanda Consulting Pvt. Ltd.

  Jun 2020 - Aug 2020

  Management Trainee - Communications

  Account Management | Social Media Management -Acquired expertise in creating and managing organic social media campaigns and calendars, demonstrating proficiency in leveraging social media platforms to drive brand awareness, engagement, and customer acquisition.-Crafted compelling social media copies and website content using relevant keywords, employing effective search engine optimization (SEO) techniques to improve search engine rankings and drive organic traffic to websites.-Successfully collaborated with clients and team members to ensure smooth execution of social media campaigns, timely delivery of content, and successful achievement of campaign goals. Show less

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  Growth Hackers Digital

  Sept 2020 - Jun 2021

  Social Media & Content Executive

  Social Media Management | Account Management | Copywriting | Content Writing | Proofreading | Paid Ads | Influencer Marketing | Recruiting -Successfully managed and grew accounts for clients across diverse industries, showcasing expertise in social media management and delivering results-driven strategies that aligned with their business goals and target audiences.-Executed Facebook Ads campaigns for various brands, utilizing strategic targeting, ad placements, and compelling ad copies that drove conversions, resulting in increased brand visibility, engagement, and revenue generation.-Managed both paid and organic social media campaigns, leveraging a data-driven approach and best practices to optimize campaign performance, increase reach, and drive desired outcomes, such as website traffic, lead generation, and conversions.-Created monthly content calendars for the brand's social media pages, showcasing strong organizational skills and attention to detail, ensuring consistent and engaging social media presence, and aligning with the brand's overall marketing strategy.-Wrote website and app content using relevant keywords and SEO best practices, resulting in improved search engine rankings, increased organic traffic, and enhanced online visibility for the brand.-Overlooked the functioning of the social media team, providing leadership, guidance, and mentoring to team members, ensuring smooth operations, high-quality deliverables, and successful execution of social media initiatives.-Stayed updated with the latest social media trends, algorithms, and industry best practices, constantly refining social media strategies and tactics to ensure optimal campaign performance and results for clients. Show less

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  Startup Grind

  Mar 2021 - Jun 2022

  Digital Content Specialist

  Copywriting | Content Writing | Social Media Management | Graphic Designing | Community Management | Online Event Management-Successfully networked and built valuable contacts with startup founders, leveraging strong interpersonal skills and industry knowledge to establish mutually beneficial relationships for potential collaborations and partnerships.-Organized both online and offline events with attendees from multiple countries, showcasing exceptional event planning and execution skills, resulting in increased brand visibility, community engagement, and business opportunities.-Mentored and trained interns in formulating effective social media campaigns, content calendars, and strategies, providing guidance on best practices, industry trends, and tools, resulting in improved social media performance and campaign outcomes.-Leveraged social media analytics and insights to measure campaign performance, identify trends, and make data-driven recommendations for optimization, resulting in improved campaign results and ROI.-Showcased creativity and innovation in developing unique and engaging social media content, including posts, videos, graphics, and stories, that resonated with the target audience and drove positive engagement. Show less

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  The Good Creator Co. | Influencer Marketing & Creator Collaborations

  Jun 2021 - Jul 2022

  Influencer Marketing | Inbound Sales | Brand Consultancy | Account Management | Marketing Strategy | Lead Generation | Product Management | Campaign Execution-Successfully pitched and closed clients across diverse domains and industries for GCC's services and platform showcasing strong sales skills, market knowledge, and ability to understand and meet client needs.-Developed customized influencer marketing strategies for clients, aligning influencer partnerships with their brand values, target audience, and marketing objectives, resulting in increased brand awareness, engagement, and conversions.-Created visually appealing and persuasive decks to effectively communicate influencer marketing plans, strategies, and ROI projections to clients, showcasing exceptional presentation and communication skills.-Streamlined and automated the sales pitch and process for low-ticket clients, leveraging technology and innovative approaches to improve efficiency and scalability, resulting in increased sales and revenue.-Demonstrated deep understanding of the influencer marketing landscape, including best practices, trends, and industry insights, enabling effective consultation with clients on optimizing influencer campaigns for maximum impact.-Built and maintained strong client relationships through effective communication, timely follow-ups, and excellent customer service, resulting in high client satisfaction and repeat business.-Collaborated with cross-functional teams, including marketing, content and execution, to ensure seamless execution of influencer marketing campaigns, showcasing strong teamwork and project management skills. Show less -Successfully executed end-to-end influencer marketing campaigns on the GCC Platform, showcasing expertise in negotiating and managing relationships with influencers and clients, resulting in increased brand awareness, engagement, and conversions.-Leveraged Facebook Ads to generate inbound leads for the business, showcasing expertise in paid advertising and lead generation strategies, resulting in a steady flow of qualified leads for the sales team.-Demonstrated strong project management skills in overseeing the entire process of influencer marketing campaigns, from campaign ideation, influencer selection, contract negotiation, and content creation, to campaign tracking and reporting. Show less

  • Brand Solutions Manager

    Feb 2022 - Jul 2022

  • Campaign Strategist

    Jun 2021 - Feb 2022
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  TheSound

  Jul 2022 - Sept 2022

  Business Growth Consultant

  *This was a freelancing gig I picked up on before I left for my masters to London Outbound Sales | Social Media Strategy | Influencer Marketing Strategy-Proactively leveraged LinkedIn as a powerful tool for networking and lead generation, consistently engaging with relevant professionals, establishing relationships, and expanding the client base.-Demonstrated excellent communication skills in crafting compelling e-mails, effectively conveying value propositions and building rapport with potential clients to foster positive business relationships.-Utilized third-party sources to identify and connect with prospects, showcasing resourcefulness and proactivity in sourcing potential clients and generating new business leads.-Developed social media and influencer marketing strategies to enhance brand visibility and engagement, resulting in increased brand awareness and customer acquisition.-Created visually appealing and impactful decks to showcase marketing strategies, demonstrating a keen eye for aesthetics and a strong ability to communicate complex concepts in a visually compelling manner. Show less

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  GetHarley

  Jan 2023 - Jun 2023

  Business Operations Executive

  *I was working here on a contract while pursuing my masters at Imperial College Business School Business Operations | Customer Service | Market Research | Sales -Worked on business operations by sending daily reminders to practitioners, assisting in growing their business and expanding their client base.-Assisted in creating plans for clients on behalf of practitioners, tailored to their specific needs and goals.-Implemented strategies and sent prompts to customers to drive business growth and motivate sales, resulting in increased revenue and customer engagement.-Acted as a liaison between practitioners and customers, providing prompt and professional communication to ensure a high level of customer satisfaction.-Collaborated closely with the New Business Team to identify, qualify, and profile prospects suitable for GetHarley, a leading tech company in the beauty industry.-Conducted thorough data research through structured phone calls and online searches to collect relevant information on potential leads, ensuring the accuracy and quality of data.-Updated and maintained the CRM system with new leads and relevant information, enabling efficient lead tracking and follow-up.-Coordinated with cross-functional teams, including marketing and customer service, to provide seamless support to the New Business Team. Show less

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  GetCredible

  Jun 2023 - Apr 2024

  Marketing Manager

  Content Marketing | Event Marketing | Branding | Product Management | User Acquisition | Community Building -Proud to be a foundational force at getCredible, as the sole guardian of all things marketing-Crafting and curating the identity of getCredible, ensuring it resonates with our audience-Devising comprehensive strategies that fuel our growth and user outreach-Steering content marketing initiatives, from social media posts to thought-provoking blog articles-Immersed in extensive market research, ensuring our product remains user-friendly and ahead of the curve.-Devising user acquisition strategies and driving growth, making getCredible the go-to platform for individuals seeking career opportunities-Driving event marketing initiatives, from university campaigns to career fair stalls, to amplify getCredible's brand influence and forge valuable connections in the career landscape Show less

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  Sherlock AI

  Apr 2024 - Sept 2024

  Client Engagement Manager

  SaaS | Account Management | Meta Ads | Google Ads | Client Engagement | Data Analysis-Spearheaded the management of client accounts across India and the US, ensuring that the requirements were met with precision and efficiency.-Built and maintained robust relationships with clients, ensuring seamless communication and timely fulfilment of their needs.-Conducted in-depth research to identify the right audience fit for clients and generate custom audiences on the Sherlock platform, driving targeted and effective marketing efforts.-Led the execution of Meta and Google Ads campaigns, utilizing custom audiences generated through Sherlock to optimize client marketing strategies.-Analyzed the performance of Meta and Google campaigns, providing clients with actionable consumer insights to improve their marketing outcomes.-Worked closely with the product team to refine and enhance our offerings, contributing to the development of a more user-friendly SaaS product.-Identified opportunities for upselling strategies and plans, driving increased revenue for the company. Show less

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  Mentto

  Aug 2024 - now

  Co-Founder

  Your Global Alumni NetworkChoosing the right career path is one of the most exciting decisions you’ll make! At Mentto; We’re here to make that journey fun and fulfilling. Connect with amazing alumni from around the world—people who have walked the same path you’re dreaming of. Whether it's exploring courses, universities, or career moves, our mission is to help you make smart choices while enjoying the process. With Mentto by your side, you’re not just making career decisions, you’re investing in a future that is uniquely yours! Show less

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  Nielsen

  Oct 2024 - now

  E-Commerce Sales Manager