Experience

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  Taiwan excellence brand association

  Jun 2015 - Jan 2016

  Market research intern

  Taiwan Excellence Brand Association (TEBA) is a non-profit association established by Taiwanese companies to build and promote Taiwanese brands to compete in the global marketplace.• Key Accomplishments: - Synthesized and analyzed quantitative and qualitative data to find market trends and provide in-depth reports and case studies for 10k+ managers in Taiwan - Held 6 business training courses for Taiwanese small-and-medium-sized enterprises to offer innovative ideas and to help promote Taiwanese brands Show less

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  Ami

  Jul 2017 - Jun 2018

  Project manager- hewlett packard account

  As the Project Manager of Hewlett-Packard Account, the largest department of AMI, I collaborated closely with customers and vendors including ODMs, OEM and 3rd parties such as Intel and AMD, to fix issues and prioritized the resources to accomplish key milestones on time and within budget.American Megatrends is the World’s Largest BIOS firmware vendorKey Accomplishments:- Directed a 20-person Engineering team through business desktop BIOS project cycles, including design, development, and validation, securing HP as the company’s largest account- Managed 40+ projects with the largest clients (HP, 6 ODMs) and cross-functional teams by identifying scopes and priorities, consistently achieving on-time and on-budget completion Show less

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  Lotte wellfood

  Nov 2018 - Mar 2020

  Brand manager- koala's march

  As the Brand Manager of Koala’s March, the # 1 Lotte brand, I developed and tracked the performance metrics of marketing campaigns across Japanese HQ, Thai factory, and Taiwanese office teams. Lotte is the 1st Confectionery Company in Asia; Top 5 Largest Corporation in Korea.• Key Accomplishments: - Conducted social media analysis and devised targeted strategies based on user demographics, increasing YoY engagement by 163% and YoY Facebook impression by 180% - Leveraged market research to propose rebranding initiatives and go-to-market strategies at Tokyo headquarters as #1 local market, incorporated in global product marketing strategy - Led Koala’s March (#1 Lotte brand) integrated marketing campaigns including but not limited to market research, product positioning, and media planning, generating 6% YoY sales growth Show less

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  Shopee

  May 2020 - Mar 2021

  Data analyst, marketing analytics

  As a Data Analyst under the Marketing Campaign Team, I developed cross-industry marketing campaigns for the annual largest regional shopping festivals, tracked campaign performance, and conducted A/B testing to optimize the user experience and increase sales.Shopee is the Top1 eCommerce platform in Greater Southeast Asia and Taiwan, an NYSE-listed startup.• Key Accomplishments: - Defined campaign performance metrics and conducted A/B testing on 12.12 Premium Day to optimize the customer journey, increasing product visibility by 5X and sales by 6X - Developed integrated marketing campaigns and user acquisition strategies for the largest regional shopping festivals($395M), overachieving 120% of order target - Cooperated with Business Intelligence team to perform user trend analysis and identify the fastest-growing segment using Python, proposing user retention plans that generated $300M sales revenue - Designed segmentation method of 14M customers based on views and purchasing behavior data to retain users; achieving conversion rate uplift by 290% Show less

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  Northwestern university medill school

  Sept 2021 - Dec 2022

  Ms candidate of integrated marketing communications (stem)

  Recipient of Northwestern University Medill Scholarship• Concentration: Data Analytics, coursework including Marketing Models, Data Visualization, Statistics & Marketing Research, Machine Learning, Data Management• Leadership: Team Lead of Graduate Consultant of Northwestern IMC Cause Marketing Initiative (CMI).

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  Inspiration corporation

  Mar 2022 - Jun 2022

  Team lead, marketing analyst consultant | northwestern cause marketing initiative (cmi)

  Selected as the Project Team Lead, I liaised between the team and Inspiration Corporation, managed the project, and developed digital marketing recommendations based on social media analytics.Cause Marketing Initiative (CMI) is a Northwestern student-led consulting group providing strategic marketing solutions to Chicago-based NPOs.- Client: Inspiration Corporation, a nonprofit offering food, housing, and job training to Chicagoans experiencing homelessness and poverty.• Key Accomplishments: - Analyzed social media data, including analytics from Instagram, Facebook, and LinkedIn, and the website to define the target audience and developed cross-platform strategies to drive traffic - Conducted decile analysis and RFM model to explore and target the most valuable donors to find improvement to grow Show less

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  3m

  Jun 2022 - Aug 2022

  Data analytics & strategy consultant

  As a Data Analytics Consultant, I analyzed Salesforce data and conducted segmentation analysis to uncover market opportunities at 3M. - Analyzed sales data for Industrial Tapes to uncover market growth opportunities for $700M categories, recommended business priorities that drive estimated $23M sales revenue - Developed scalable, automated machine learning models by synthesizing complex datasets into insightful reporting and visualization dashboards (SQL, Tableau) - Collaborated with 7 Business and Sales teams to extract, clean and transform Salesforce data (SQL, R, Tableau) to facilitate cluster analysis methodologies (Latent Class Analysis)- Identified high-growth markets by applying machine learning models (unsupervised) and designed sales activation plans, projecting sales revenue increase by 12% in two years Show less

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  Northshore care supply

  Feb 2023 - Dec 2023

  Senior data analyst

  As a Senior Data Analyst, I supported the health and growth of the core E-Commerce business by analyzing data to identify trends, discover opportunities, and present recommendations that will drive valuable business growth.NorthShore is an eCommerce leader in healthcare products such as high-absorbency adult diapers and bladder control pads since 2002. They have helped over 2.5 million individuals managing incontinence, their loved ones, and caregivers.• Defined key metrics and partnered with engineers and offshore teams to develop data pipelines for customer loyalty program, increasing 10% in customer acquisition • Analyzed checkout funnel data (Google Analytics, Tealeaf) and proposed website renewal strategy, achieving a 20% reduction in bounce rate by enhancing user experience• Developed automated reporting and dashboards (ETL, SQL, Looker Studio, Domo) to effectively communicate data-driven insights to non-technical audiences, saving time by 10% Show less

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  L'oréal

  Feb 2024 - now

  Data analyst, global e-comm & crm (kiehl’s)

  • Led and developed dashboards (Tableau, PowerBI, Domo) for global eCommerce and CRM data on customer acquisition and retention across 46+ markets• Leveraged analytics to drive customer-centric recommendations and maximize opportunities by integrating insights from multiple data sources, supporting multi-channel strategies