Experience

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  São paulo city hall cultural department

  Apr 2010 - Jun 2011

  Cultural events producer

  • In-depth film research for curated exhibitions at the Viriato Corrêa and Roberto Santos Libraries.• Monitored internal and external library events, operating audio and video equipment; verified materials and supported bureaucratic procedures.

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  Sesc sp serviço social do comércio

  Jan 2013 - May 2017

  Childcare assistant

  • Provided attentive care and organized, engaging educational activities for children, enhancing communication and creativity.• Developed structured daily routines, demonstrating strong multitasking and attention to detail.• Designed creative and age-appropriate activities, fostering a stimulating and supportive environment.• Collaborated with colleagues to ensure a cohesive and safe childcare experience.• Adapted to individual needs and unexpected situations with patience and flexibility. Show less

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  Freelancer

  Mar 2014 - Feb 2021

  Photographer

  • Captured high-quality images for events, portraits, culinary compositions, and urban street scenes.• Edited and retouched photos using Adobe Lightroom and Photoshop, ensuring professional standards.• Conducted market analysis to align photography style, brand, and pricing with target audiences.• Collaborated with clients to deliver tailored results, meeting their vision and expectations.• Adapted to diverse environments and themes, delivering visually compelling compositions.

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  Las pretas

  Jul 2017 - Jun 2020

  Web content editor

  🌎 Remote-based role as of Nov 2018I created the website Las Pretas to promote black cultural productions in Brazil and to a wider audience.• Developed and implemented SEO strategies, increasing daily website viewers to 1,000 and expanding audience reach.• Edited and designed content for enhanced readability, impact, and alignment with audience expectations.• Managed post-publication processes, including distribution, SEO optimization, and design oversight.• Monitored website performance and refined strategies to drive organic traffic growth.• Created engaging content focused on black culture, resonating with a niche audience. Show less

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  Sap

  Jun 2022 - Sept 2023

  Digital internal communications

  • Developed marketing strategies promoting Agile transformation, increasing website traffic by 40% and outreach by 30%.• Implemented change management strategies, aligning campaigns with KPIs and enhancing digital learning engagement.• Produced targeted articles and promotional copy, ensuring brand consistency and clarity in messaging.• Designed slides and one-pagers (MS PowerPoint) and established Sharepoint governance policies.• Supported Agile workshops and webinars, collaborating with coaches to deliver impactful learning experiences. Show less

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  Freelance

  Oct 2023 - now

  Digital content manager

  • Designed and optimized websites via CMS tools (WordPress, Elementor, Ghost), improving user experience and engagement.• Delivered tailored copywriting aligned with brand voice, driving authentic messaging and higher audience engagement.• Boosted content discoverability and brand interaction through SEO optimization and strategic brand positioning.• Executed data-driven social media campaigns (Instagram, LinkedIn, email, Whatsapp) to increase reach and conversions.• Created visually compelling assets using Adobe Creative Suite (Adobe Premiere, After Effects), Figma, and Canva, enhancing brand visibility and engagement. Show less