Elsa Guadarrama

Elsa guadarrama

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location of Elsa GuadarramaBerlin, Berlin, Germany
Followers of Elsa Guadarrama1000 followers
  • Timeline

  • About me

    Consumer & Market Research Manager

  • Education

    • Tecnológico de monterrey

      2011 - 2015
      Bachelor’s degree marketing and communications
    • University of melbourne

      2014 - 2015
      Study abroad
    • Mount royal university

      2010 - 2010
      High school exchange
  • Experience

    • Mccann worldgroup

      May 2015 - Aug 2015
      Junior graphic designer
    • Kantar

      May 2016 - May 2017
      Junior consultant

      - Supported the execution of e-commerce initiatives and B2C campaigns for FMCG brands in America to enhance customer engagement and retention.

    • Kantar

      Feb 2019 - Jan 2023

      - Promoted to Senior Consultant after two years by successfully managing multiple end-to-end brand-tracking projects for CPG and retail clients across EMEA and America. - Spearheaded independent brand strategy projects, ensuring strategic alignment and successful execution.- Delivered expert customer care and consultation on market research, managing projects from proposal creation to implementation.- Enhanced and expanded existing customer relationships, securing new projects and driving business growth. Show less

      • Senior Brand Strategy Consultant

        Jan 2022 - Jan 2023
      • Executive Brand Strategy Consultant

        Feb 2019 - Dec 2021
    • Proveg international

      Feb 2023 - Oct 2024
      Consumer & market research manager

      https://smartproteinproject.eu/

    • Quantis

      Oct 2024 - now
      Sustainability specialist – strategic communications & stakeholder engagement
  • Licenses & Certifications

    • Deep dive into the csrd & esrs for corporates

      Greenomy
      Aug 2024
    • Changing behaviour for sustainable development

      Sdg academy
      Nov 2022
    • Sustainability: strategies and opportunities for industry

      Mit professional education
      Apr 2023