Experience

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  Freelance

  Jan 2015 - Apr 2018

  Freelance writer

  - Developed and implemented creative content strategies for a high-engagement storytelling website and social media platform, driving a rapid increase in followers from 0 to 60,000 through project management, compelling written communication, and global media collaborations.- Successfully pitched ideas to prominent media channels like Washington Post, Elle, ABC News resulting in the publication of over 50 impactful articles and essays.

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  Rhyme & reason films

  May 2017 - Jul 2024

  Creative director and producer

  - Collaborated with program directors and creative teams to develop and produce compelling brand creative assets for high-profile clients, such as Spotify, Memorial Sloan Kettering, Pfizer, and Johns Hopkins, resulting in over 100 million combined views across various digital platforms.- Led the creative direction and client relations for over 100 client projects, ensuring end-to-end production and delivery, resulting in a high level of client satisfaction and repeat business.- Directed and produced multiple passion projects, including an award-winning experimental film and a storytelling podcast. - Licensing representation: Filmsupply Show less

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  Nbcuniversal media, llc

  May 2017 - Sept 2019

  Producer

  - Executed the production of 60+ top-quality documentary shorts for digital distribution on various platforms, achieving a total view count of 1M to 35M views per video.- Series producer for the digital exclusive mini-documentary series, “Survivors: What happens after the headlines fade," achieving recognition through a 2019 Shorty Award.

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  Ask meno

  Aug 2021 - Jul 2024

  - Collaborated with cross-functional teams to revamp a web-based application originally designed for higher education into an edtech solution tailored for young children. Drove successful alignment with children's educational and UX requirements to ensure seamless product adaptation and stakeholder buy-in.- Managed a team of up to 12 multidisciplinary content developers and led the end-to-end development of over 500+ product assets, content marketing assets, product design, and web development. Managed creative and content development of conversation design, UX/UI design, audio/video production, narrative design, art, and marketing and web content for an EdTech startup.- Led the development and implementation of a comprehensive content strategy, brand guidelines, standard operating procedures, and KPIs, ensuring consistency and quality across all product content for AskMeno. Conducted regular content audits and analyzed user data and feedback to enhance existing content. Show less - Led the scaling of a creative team from 1 to 5 full-time employees and managed 6 freelancers, overseeing all aspects of people and project management, resulting in a 500% increase in team size and enhanced productivity.- Directed the training and oversight of all product development related to creative content, ensuring skill enhancement for the team members while driving quality improvement across projects.- Managed all project deliverables related to creative content development while collaborating with cross-functional teams and external agencies, fostering communication among stakeholders and ensuring alignment towards strategic goals.- Researched market trends and best practices to drive innovation in product and system enhancements, resulting in the implementation of three key initiatives that boosted user experience by 25%+, reduced product bugs by 30%, and optimized the product to better cater to users' developmental needs. Show less - Led the development of 25 unique conversation design experiences, blending expertise in conversation design and screenwriting to deliver engaging user experiences for early learners.- Developed and implemented KPIs to evaluate conversational health, collaborating cross-functionally with user research and engineering teams to conduct user testing and regression testing, resulting in a 50% increase in conversational health and improve user experience.- Collaborated with stakeholders and cross-functional team members to craft 25 narratives for conversational AI experiences with virtual characters that aligned with educational learning objectives for our early learners.- Played a key role in product development efforts as one of the initial team members at an edtech startup, leading comprehensive customer and market research and working cross-functionally to develop early iterations of our product. Show less

  • Head of Design + Content

    Sept 2023 - Jul 2024

  • Head of Content

    May 2022 - Sept 2023

  • Conversation Designer

    Aug 2021 - May 2022
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  Bandit creative studio

  Jul 2024 - now

  Founder

  As the founder of Bandit, I'm the driving force behind this new creative studio, wearing all the hats to bring our vision to life.Bandit is my passion project, born from a decade of experience as a creative across filmmaking, creative direction, the startup world, and as a storyteller for various brands. I've created this studio to champion mission-driven founders and organizations ready to make their mark.In this early stage, I'm personally involved in every aspect of Bandit:+ Crafting our brand strategy and creative direction+ Working one-on-one with clients to understand their unique needs+ Developing authentic brand strategies and compelling narratives+ Collaborating in a consultant or fractional creative director role for brands+ Leading all the design and strategy coaching efforts for our initiative for underrepresented founders+ Handling the day-to-day operations of running a new businessMy goal is to build Bandit into more than just a creative agency. I want us to be true partners for dreamers and doers who want to make a difference. I'm passionate about empowering underrepresented voices and helping innovative ideas thrive.Every day, I'm working to establish Bandit as a go-to resource for mission-driven millennials who need help bringing their big ideas to life. It's challenging, exciting, and incredibly rewarding.As Bandit grows, I'm looking forward to building a team of talented creatives who share our vision of using storytelling and strategy to transform brands and inspire change. Show less