Experience

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  Biomax

  Jun 2017 - Dec 2017

  Marketing analyst

  𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:-Updated the corporate website by utilizing plugins to improve functionality and user experience.- Managed inventory control for promotional materials (POP), including analysis and reporting on the success of promotional events such as anniversaries and new store openings.- Supported the launch of the new MotoExpress business line, contributing to brand positioning and market entry.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:- Optimized the corporate website's performance by 20%, enhancing overall user engagement.- Improved the inventory management template for advertising materials, streamlining processes and improving efficiency.- Collaborated with the team to increase brand presence through more promotional activities during the MotoExpress launch. Show less

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  Annú by lorena achury

  Oct 2020 - now

  Founder & brand strategy

  𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:- Established and developed the brand manual, defining key visual elements and the overall branding strategy to ensure consistent brand identity.- Led the planning and execution of digital content strategies across social media platforms while managing the brand’s e-commerce presence.- Strategized and organized BTL activities to elevate brand awareness through participation in fairs and direct customer engagement.- Directed product development and design, ensuring each item reflected the brand’s core values and aesthetic standards.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:- Increased annual sales from COP 16 million to COP 33 million over a span of three years, transforming the business into a profitable venture through strategic marketing initiatives and brand development, resulting in sustained growth and profitability.- Strategically identified and participated in key industry fairs such as EVA, Corferias Market Fest, and Open San Felipe, which aligned with the brand’s identity and target audience. This approach significantly boosted brand recognition and social media engagement, leveraging these platforms to drive sales growth and support the brand’s sustained profitability. Show less

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  Massimo dutti

  Dec 2022 - Mar 2023

  E-commerce

  𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:- Managed the virtual store for both the women's and men's sections, ensuring timely updates and accurate product availability across 76 countries.- Uploaded new collections and capsule collections, maintaining an up-to-date product offering in line with global launches.- Created shoppable looks by curating complete outfits from brand photoshoots, enabling customers to purchase entire ensembles seamlessly.- Supported the global website updates to align with brand standards and enhance the online shopping experience.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:- Played a key role in maintaining the digital presence of Massimo Dutti, ensuring consistency and alignment with global fashion trends, leading to a 15% improvement in brand coherence.- Successfully managed updates for an e-commerce platform servicing 76 countries, contributing to a 25% increase in global brand reach and online engagement. Show less

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  Givaudan

  Nov 2023 - now

  Marketing & graphic design

  𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:- Designed digital catalogs, fragrance mockups, and presentations, leveraging Photoshop, Illustrator, and AI to create high-quality marketing assets that ensured brand consistency and enhanced client understanding.- Developed marketing and advertising materials, ensuring brand alignment and consistency in visual communication.- Market trend research across industries such as fashion, beauty, and fine fragrances, providing insights to shape product strategies and align with consumer preferences.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:- Delivered a global presentation on the implementation of graphic design with AI, reaching collaborators in 124 countries, which increased design process efficiency.- Delivered impactful presentations to clients, improving product understanding by 30% and aiding in decision-making processes, leading to a 15% faster approval rate.- Provided support in brand activations and client projects, contributing to the successful launch of fine fragrance products, achieving a 20% increase in brand visibility and alignment with market trends. Show less