Experience

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  Public television service foundation

  Jul 2015 - Aug 2015

  Public relations summer intern
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  Vya taiwan

  Feb 2019 - Dec 2020

  Marketing specialist

  to UNESCO). - Facilitated European and Asian NGOs in volunteer recruitment through 10+ marketing campaigns. Translated culture, ideated topics, built annual calendars, managed social media (Instagram and Facebook), created monthly newsletters, and maintained website content. Effectively managed campaigns, ensured timely delivery, and monitored performance. - Pioneered an international programme for an Indonesian NGO, organising a 9-day edu trip. Planned the schedule to match the client’s goal and requirements and executed the programme through stakeholder coordination and budget management. Show less

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  Taiwan tech arena

  Jan 2021 - Feb 2022

  Initiated the global startup community between Silicon Valley and Taiwan. Led hybrid events from planning to execution. Achieved 6,000+ views and 50+ physical attendees within six months, fostering valuable industrial networking. - Built new membership application workflow from 20% to 60%- Maintained relationships with members- Created over 10 report templates and record forms (Word, Excel, Powerpoint and online questionnaire)

  • Event Coordinator

    Jun 2021 - Feb 2022

  • Operations Coordinator

    Jan 2021 - Jun 2021
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  Tahshinan trading

  Feb 2022 - Jul 2023

  - Assisted the global expansion of a leading Japanese food brand and successfully orchestrated annual and new product launch campaigns in the Taiwan market, achieving an increase in sales, brand awareness and digital exposure.- Developed the brand strategy for an e-commerce platform for cooking; conducted market research and internal workshops, created a calendar and budget, executed campaigns through social media and website, monitored performance, and produced campaign reports. Enhanced brand recognition and image. Show less - Executed successful global expansion in Taiwan for a leading Japanese food brand through digital marketing, increasing online exposure and brand awareness. - Set up the marketing foundation for a new e-commerce brand on WordPress with the engineering team and external agency. Established the marketing environment through integrated Woocommerce’s plugins and analytical tools (GTM, Google Search Console and Google Analytics), conducted market research to optimise the customer journey and digital campaign by sales, website traffic, SEO, paid media (Google and Meta), competitors, and user feedbacks from customer service and survey. Advanced the platform from 40% to 80%.- Streamlined marketing workflow, improving efficiency by 50%. Show less

  • Senior Marketing Specialist

    Jan 2023 - Jul 2023

  • Marketing Specialist

    Feb 2022 - Jan 2023
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  Freelance

  Aug 2023 - now

  Marketing executive & graphic design

  - Developed landing page, digital media plan (Facebook, Instagram, automotive email, chatbox and SMS and content for a food crowdfunding project. Successfully reached the sales target in two days and raised £25,000 in four days.- Services in digital marketing planning, project management, graphics (product pictures and banners for e-commerce, social media posts and business slides) and videos.- Created automotive marketing campaigns on chatbot and email, optimising the efficiency of CRM and customer services.- Assisted client in understanding their requirements, developing ideas, offering professional and practical solutions and providing on-time services through time management skills.- Facilitated a travel service to promote their product through face-to-face/ cold calling skills in a leading travel show in Manchester. Show less

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  Oxfam

  Feb 2024 - Aug 2024

  E-commerce merchandising volunteer

  - Crafted product descriptions for online merchandising by understanding second-hand product customers, communicating product values, and contributing to a 10%+ sales increase.- Facilitated smoother inventory management processes by ensuring 100% accuracy of product details, images and prices on the listing system. Enhanced overall operational efficiency.- Trained a newcomer at the till by providing logical steps, detailed information, and simplified language, ensuring they could efficiently handle transactions. Show less