Experience

• 

  Hitachi home & life solutions (india) ltd.

  Jul 2005 - Apr 2007

  Area manager – sales

  • Undertaking market segmentation & territory mapping to identify potential within the territory, transforming the same towards growth of sales volumes for WAC/ SAC/ PAC• Identifying prospective clients, enhancing business from existing accounts, generating business especially from government aided or fully government institutions & architects• Networking with financially strong & reliable dealers / channel partners, especially in unconquered areas resulting in widening or deeper market penetration and reach• Establishing effective customer relations and ensuring maximum customer satisfaction by providing timely quoting & execution & delivery of orders• Accountable for providing technical trainings & seminars at dealers/ channel partners for latest product updates, features and advantages & benefitsAchievement(s): • Clearing 85% of blocked funds of the company by collecting & solving long pending C/ D form & payments cases Show less

• 

  Samsung india electronics private limited

  May 2007 - Sept 2008

  Senior executive – sales

  • Identifying financially & technically strong and reliable dealers resulting in deeper market penetration and reach• Accountable for overall business for consumer electronics & home appliances viz. ACs, Refs, WMs, CTV/ LCDs, Home Theatres, etc. for the region of Chandigarh, Mohali, Ropar district and Himachal Pradesh• Managed pricing, product mix & sub dealer policies for Himachal, Chandigarh & Punjab for Home Appliances & Consumer Electronics segmentsAchievements: • Himachal & Chandigarh territory grew by almost 70% over last year• Successfully implemented Project Kranti & Different model different channel policy for volume growths• Implemented growth incentive schemes on premium segment products to increase overall profitability• Appointed 40 new sub dealers & 2 new distributors in a span of 6 months• Headed Fast Action & Total Assurance FATA (service & Installation policy) for premium segment customers Show less

• 

  Honeywell

  Feb 2009 - Nov 2009

  Sales manager – national accounts

  • Deal with people at multiple levels in the client organization mainly with large system integrators and solely responsible for account handling • Acting as a single point of contact on behalf of Honeywell ADI & taking care of entire North India region• Managing, negotiating & controlling regional pricing from different vendors like Bosch, Panasonic, Axis, Samsung Techwin, Pelco, Sony, HID, Smart I, Solus, System Sensor, Firelite, Securico, Capture.• Managing the negotiations with CCTV, Access, Fire Control Vendors for product launches for ADI Show less

• 

  Philips

  Nov 2009 - Sept 2017

  Steering sales and marketing operations to optimize performance with a resultant increase in business Leading a team of 4 Sales Managers, 1 Service Manager and 2 Shopper Marketing Managers Rolling out programmes for promoting & enhancing visibility in the region in coordination with Brand Marketing and Account Partners Defining potential opportunities and generating Rs. 24 Crores per annum business Formulating & implementing strategies and promotions to increase market penetration and to drive revenue and profitability by maximizing sales Analysing business potential, conceptualizing & executing plans to drive performance through a team Setting business plans, priorities, budgets and performance objectives for assigned accounts and regions Show less • Identifying & networking with financially strong & reliable dealers, channel partners and clients to increase business value from existing accounts and generate business for consumer lifestyle products• Accountable for overall business for small home appliances viz. Kitchen appliances, Garment Care, Coffee, Floor Care and Personal Care for the region of NCR Delhi• Driving sales initiatives to achieve business goals• Implementing sales promotional activities as a part of brand building and market development effort• Conducting detailed market study to analyze the latest market trends and tracking competitor activities and providing valuable inputs for fine tuning the selling and the marketing strategies• Developing marketing strategies to build consumer preference and driving volumes. Evaluating marketing budgets periodically including manpower planning initiatives and ensure adherence to planned expenses• Building brand focus in conjunction with operational requirements• Monitoring dealer sales & marketing activities; implementing effective strategies to maximize sales and accomplishment of revenue and collection targets• Managing and driving new initiative at dealer network in line with strategic plan setAchievements: • Winner of the Sales Performance Plus Awards 2013 across all 3 sectors of Philips India• Recognized for consistent performance for a period of 2 years in July 2013 Show less

  • Branch Manager

    Jul 2015 - Sept 2017

  • Deputy Manager – Sales – Consumer Lifestyle

    Nov 2009 - Jun 2015
• 

  Havells india ltd

  Oct 2017 - Jul 2022

  Currently leading Jodhpur branch comprising of 10 high potential districts of Rajasthan as Area Business Head (Branch Head) & responsible for over 150 Cr per annum business & leading a Team of over 40 reportees.

  • Assistant General Manager

    Apr 2019 - Jul 2022

  • Senior Manager

    Oct 2017 - Mar 2019
• 

  Havells india ltd

  Oct 2023 - now

  Deputy general manager of sales

  Spearheading Havells Fans business as Regional Sales Manager | Regional Head Sales for states of Delhi, Haryana, Rajasthan, Madhya Pradesh, Chattisgarh. Strategy formation, Team & Channel Management, Business Development, Analysis, Task Orientation being the foremost responsibility.