Yun-Ruei (Annie) Hsu

Experience

• 

  NTU S&C Marketing Club

  Sept 2021 - Jun 2022

  Member

  • Marketing Courses: Take courses such as consultant thinking, social media marketing and qualitative research. • IP Marketing: Cooperate with 3 members to develop a city marketing plan by using IP marketing strategy to promote tourism for Taipei City.• SEO Strategy: Cooperate with 4 members to do customer research and developed SEO strategy for Mondelēzs website.

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  Shopee

  Jan 2022 - Mar 2022

  Marketing Project Intern

  • Project Planning: Select hero products from different categories and collaborate with external partners to boost 4.4 promotion revenue. Communicate with graphic design team to decide appropriate key visual in order to maximize exposure.

• 

  Flash Coffee

  Apr 2022 - Dec 2022

  Marketing Intern

  • Campaign Planning: Do research on competition and sales performance. Plan hero model, bundle, pricing, MKT for promotion to boost revenue.- Increase 20% revenue in average by selecting hero model and arranging 2 social media posts, 1 EDM and 3 notifications during offline monthly/festival promotion. - Increase 5% click conversion rate on delivery platform by doing cover image A/B testing during online promotion.• Brand Collaboration: Reach out to Taishin Bank, LINE Pay, AMEX and JCB. Discuss monthly promotion details and exposure channels. Show less

• 

  Wistron ITS (WITS)

  Jan 2023 - Mar 2023

  CEO Office Intern / Marketing

  • B2C Branding: Increase brand image and exposure by running official social media account(Facebook/Instagram) to attract more IT candidates.- Increase 12% of official social media account followers in 2 months by arranging 14 social media posts to let potential candidates understand company core value, culture and job opportunity.• B2B Branding: Maintain brand image by tracking monthly press release and comments on websites to attract more company partners.

• 

  ASUS

  Jul 2023 - now

  Market Development Manager

  Take charge of gaming laptop business for South Asia, including India, Bangladesh, Nepal, Sri Lanka.• Market Research: Analyze gaming laptop market trend based on GfK, Nvidia and internal sales reports for model planning and supply chain management purpose.• Supply Chain Management: Control E2E supply chain in reasonable stock level to fulfill demand and drive market share.- Shorten Bangladesh overall run rate from 25 weeks to 10-15 weeks and gain back No.1 market share by increasing channel coverage%, optimizing distributor/dealer's stock management and shipment lead time.• Cost Analysis: Control overall P/L and quarterly program budget, balancing between business and financial target.- Increase Sri Lanka quarterly sellout quantity and 3% P/L at the same time by planning more profitable model and selecting right model to do promotion. Show less