Natalie Pelle-Elsener (BA, Hons - Brand Leadership)

Natalie Pelle-Elsener (BA, Hons - Brand Leadership)

Creative Advertising

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  • Timeline

  • About me

    Sales Business Development Executive

  • Education

    • University of Cape Town

      2017 - 2017
      SOCIAL MEDIA Digital Communication and Media/Multimedia

      Online short course completed on social media through UCT and GetSmarter.

    • Vega School

      2014 - 2016
      BACHELOR OF ARTS HONOURS IN BRAND LEADERSHIP Branding Honours

      Subjects: Brand and brand building, brand communications and leadership, research methodology. My final research paper published in the Vega Library: To explore the role of celebrity endorsements, by looking at the partnership between Pharrell Williams and Woolworths.

    • AAA School of Advertising

      2009 - 2011
      DIPLOMA IN MARKETING COMMUNICATIONS Marketing Diploma

      Subject: The principles of marketing.

    • AAA School of Advertising

      2009 - 2011
      BACHELOR OF ARTS (B.A.) IN VISUAL COMMUNICATIONS Commercial and Advertising Art

      Subjects: Visual communications, art theory, design/art direction, drawing and digital.

  • Experience

    • FCB Global

      Jan 2012 - Jul 2015
      Creative Advertising

      • Brand building• Implement creative brand strategy• Developed high-impact creative solutions and content for clients from concept tocompletion.• Managed campaigns with specific focuses in order to meet customer needs and creativevisions.• Briefed stylists, directors and photographers to organize photo shoots.

    • MOJANAT1ON

      Aug 2015 - Mar 2018
      Head Creative Strategist

      • Ideate 360 solutions for clients - mostly digitally lead solutions (social and mobile)• Create and monitor advertising campaigns for clients• Implementing of strategic marketing plans for clients through creative executions• Events planning & management• Budget management• Identifying consumer insights/trends• Align with stakeholders (freelancers/copywriters/promoters/ creative agencies, etc.)• Proven track record of new business• Manage activations/events creatively & logistically• Maintained energy and enthusiasm in fast-paced environment Show less

    • Paramount

      Apr 2018 - Sept 2022
      Paramount Brand (Client) Solutions

      Provided media and content solutions for clients based on their objectives by partnering with Paramount - working together to create unforgettable experiences, which provide awareness, acquisition and brand love to their fans and audiences.

    • Aleph Group, Inc

      Oct 2022 - May 2024
      X Client Partner
    • EDC squared

      May 2024 - now
      Sales Business Development Executive
  • Licenses & Certifications