
Marcelo Gianini Novaes - MARCELÃO
Engenheiro

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About me
Principal Account Technical Leader
Education

FIAP - Faculdade de Informática e Administração Paulista
2001 - 20022002 Distributed Objects using Java Enterprise Specialization (Lato Sensu),
Harvard Business School
2014 - 2015BII - Business and Industry Insight and GSC - Global Strategic Conversation Sales and Marketing Operations/Marketing and Distribution Teacher Education ExtensionActivities and Societies: Support my sellers in thinking broadly about the sustained superior performance of clients BII - Business and Industry Insight : Analyzing the fundamental components of client financial performance, Industry structure and Client competitive positioning. GSC - Global Strategic Conversation: Assessing the potential for superior financial performance - Industry change - Sustainability of client strategy - Strategic options and recommendations The purpose provide sellers with additional skills in analysis of industry change, sustainability, strategic recommendations and the development of strategic conversations. Project Assignment The assignment is to analyze the performance of a client’s business unit in financial and strategic terms and to identify several high-potential recommendations for improving performance over a three- to five-year time horizon. These recommendations must be based on an analysis that is structured… Show more The purpose provide sellers with additional skills in analysis of industry change, sustainability, strategic recommendations and the development of strategic conversations. Project Assignment The assignment is to analyze the performance of a client’s business unit in financial and strategic terms and to identify several high-potential recommendations for improving performance over a three- to five-year time horizon. These recommendations must be based on an analysis that is structured in the following way:- Industry structural analysis using the five-forces model- Client competitive position- Initial recommendations on established client strategy- Industry evolution- Sustainability of client strategy- Recommendations on prospective client strategy- Strategic conversations Show less

Universidade Católica de Petrópolis
1984 - 1989Bachelor of Engineering (B.E.) Industrial Production Technologies/Technicians Production Enginer
Ibmec Business School / IBMEC
2009 - 2011Executive MBA Developed for managers, entrepreneurs and specialists from different areas. Business FundamentalsActivities and Societies: Developed for managers, entrepreneurs and specialists from different areas, who have strong academic backgrounds and relevant professional experience, seeking for preparation and improvement in order to reach important positions in the market. Executive MBA at Insper is certified by the Association of MBAs – AMBA. AMBA accreditation process is highly strict; thus, this seal grants international standard and acknowledgment, which places it among the best MBAs in Europe, LA and United States.
Experience

White Martins
Jan 1987 - Jan 1991Engenheiro
IFF
May 1997 - May 2000Analista Sistemas
IBM
May 2000 - nowI help to define solutions for our clients' business problems through the rational application of information technology. These solutions include systems, applications and process components. I also involve application and integration of a wide variety of products, services, various systems and application architectures, and various hardware and software components.I create and deliver technology to the market, from fundamental scientific research and product development to sales, service and support. I have a clearly superior record of sustained technical achievement, innovation and business impact that will continue to contribute vigorously to customer growth.I have technical leadership that requires me to lead across teams and incorporates the following: Consultation with Clients executive management Academic and industry advances, innovating and driving utilization of leading edge technology resulting in a significant business impact Technical leadership for projects that are challenging, because they are transformational, complex, high-risk, or otherwise technically demanding Broad scope of influence including cross organizational collaboration External eminence, particularly digital presence and industry/community influence, serving as a technical evangelist i Clients. Well known in the industry by sharing their expertise in digital forums (e.g. technical blogs), meetups, traditional publications as well as actively engaging at conferences and bringing ideas/information back to improve products, offerings and solutions Top technical expertise Active engagement with customers and/or business partners Creation of intellectual capital and reusable assets which are both visible and accessible for reuse Active coaching and mentoring to technical employees and attract new talent to Clients. Demonstrated commitment to company diversity practices and the global nature Show less
Account Technical Thought Leader
Jan 2024 - nowAutomation Technical Thought Leader
May 2000 - Jan 2024

IBTA
Jan 2005 - Jan 2008Professor
Licenses & Certifications
- View certificate

IBM MQ Developer Essentials
IBMDec 2020 - View certificate

Enterprise Design Thinking Co-Creator
IBMDec 2020 - View certificate

Cloud Application, Management, and Integration Sales Specialist
IBMDec 2020 - View certificate

IBM Mentor
IBMDec 2020 - View certificate

IBM Solutions for Kubernetes and IBM Cloud Paks
IBMDec 2020 - View certificate

Cloud Digital Business Automation Sales Specialist
IBMDec 2020 - View certificate

IBM Selling Profession Certification - Level I
IBMNov 2020 - View certificate

Enterprise Design Thinking - Team Essentials for AI
IBMDec 2020 - View certificate

IBM Certified Solution Architect - Cloud Pak for Integration v2020.1
IBMNov 2020 - View certificate

Technical Specialist Profession Certification - Level 2
IBMOct 2020
Honors & Awards
- Awarded to Marcelo Gianini Novaes - MARCELÃOManager’s Choice Award - 2015 Leadership and commitment, especially in issues related to Bradesco Seguros, ONS and several others Jun 2015
- Awarded to Marcelo Gianini Novaes - MARCELÃOManager’s Choice Award - 2014 Leadership and commitment, especially in issues related to Bradesco Seguros, Bradesco several others Dec 2014
- Awarded to Marcelo Gianini Novaes - MARCELÃOManager’s Choice Award - 2014 Leadership and commitment, especially in issues related to Bradesco Seguros, Bradesco several others Nov 2014
- Awarded to Marcelo Gianini Novaes - MARCELÃOLA Brand Award The Best 2Q/2014 Jun 2014
- Awarded to Marcelo Gianini Novaes - MARCELÃO2012 Sales Eminence Award Leadership and commitment Apr 2013
- Awarded to Marcelo Gianini Novaes - MARCELÃOLA PSP Award recognition WebSphere The Best 1Q 2012 May 2012
Languages
- enEnglish
- spSpanish
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