Roseanne Winn

Experience

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  Morgan Shareholder Services/Equiserve/First Chicago Trust Company

  Sept 1988 - Dec 1993

  Programmer/Analyst

  Developed and supported a wide variety of online and batch applications.Acted as a project leader and Oracle DBA on a client/server system that tracked stock ownership for corporate clients.Produced 1099B tax forms and tapes.Maintained and provided on call support for data entry, address change and employee stock purchase plan systems.

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  Equiserve/DST Inc

  Jan 1994 - Jul 2004

  Lead Programmer Analyst/Assistant Vice President

  Analyzed, documented, designed and coded client/server applications for a leading stock transfer agent, including address changes, investment plan sales, and stock certificate issuances. Coded CICS programs used for data access. Responsible for coding and implementing changes to backend systems, such as job control procedures and VSAM/CICS files.Worked closely with users to develop test plans, training materials and help text. Created test data for QA users to simulate complex real life scenarios. Regression tested new releases of software tools and operating systems.Responsible for production migrations of application, comprising client/server, mainframe, batch, hllapi and screen-scraping programs. Also responsible for client version of application, and system backups. Show less

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  AMS Vans, Inc

  Oct 2011 - May 2012

  SEO Intern

  Coded HTML pages, wrote and proofed website and blog content, optimized web pages, link building, design.

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  WebTech Services

  Dec 2012 - Jul 2014

  Web Solutions Analyst

  Managed content and assisted in online marketing for an internet marketing company that builds websites on the WordPress CMS platform. Generated, posted and socially shared approximately 25 blogs per month on client sites. Created two – six newsletters each month. Created monthly rankings reports. Wrote blog posts, landing pages and press releases. Performed monthly on page SEO and link building. Created editorial calendars and other content ideas. Met with clients on new websites and updates. Created and tracked website change specifications. Uploaded content to new websites. Performed QA on websites prior to launch. Show less

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  Izenda

  Jul 2014 - Sept 2018

  Marketing Manager

  Designed and implemented inbound marketing campaigns using the Hubspot CRM platform, including drip emails, newsletters, landing pages and workflows. Developed and implemented landing page design and website content strategies to improve conversion.Maintained company website (WordPress CMS); wrote website copy; performed on and off page SEO activities (link building, page optimization, content creation) to improve organic rankings; monitored and ensured that all web content, internally and externally, was accurate, current and relevant. Worked with outside resources (agencies, lead generation and advertising partners, review sites, analyst organizations, design agencies) to implement PPC, lead gen, SEO, website design and other initiatives.Wrote a variety of other creative copy, including bi monthly emails, off site profiles and ad copy. Developed editorial calendars, wrote and edited blog posts, white papers and social media posts. Tracked project deliverables and campaign results and reported metrics to management. Developed and documented internal marketing processes and standards. Show less

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  Orbit Reporting + Analytics

  Oct 2018 - Jul 2020

  Marketing Specialist

  Wrote content for emails, blog posts, website pages, social media, sales sheets andwhite papers. Worked with external resources to design and build new, responsive landingpages in Pardot.Partnered with outside agencies on SEO and PPC initiatives; implemented on and off pageSEO and PPC projects such as page optimization, link building and ad copy.Managed and coordinated all trade show and conference events, including sponsorshipnegotiation, booth development and coordination, collateral, and pre- and post-event marketing.Maintained annual event calendar and developed recommendations for sponsorship at otherindustry events. Show less

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  DataOceans, LLC

  Jul 2020 - Jul 2021

  Marketing Manager

  Launched a completely rebranded site, including all new page and blog content, within the first three months at this customer communications management software company. Wrote one white paper and edited a second for use in lead gen efforts. As the first marketing hire, documented all marketing assets and processes, and implemented website audits. On an ongoing basis, created quarterly marketing plans, weekly blog posts, editorial calendars, website page content, press releases, monthly newsletters, social media posts, case studies, video scripts and sales sheets. Also worked with internal and external resources on additional website projects, content creation and email campaigns. Show less

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  Board International

  Aug 2021 - Jul 2022

  Field Marketing Manager

  Responsible for email marketing to prospects and Board partners in the US and Canada using the Marketo platform.Managed ongoing changes to the website’s Drift chatbot.Created organic posts on social media (LinkedIn and Twitter) and paid LinkedIn advertising campaigns.Coordinated Board’s participation in conferences and other events, including communicating with organizers, writing abstracts for sessions, assisting with hotel and registration bookings and promoting our attendance via social media.Created webinars using the GoToWebinar platform; built landing pages for registration in Drupal and wrote email and social media copy to promote them. Show less

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  TransLoc

  Sept 2022 - Nov 2023

  Digital Marketing Specialist

  Maintained the company website, ensuring it is accurate and optimized for usability and organic search; worked with outside resources on an SEO audit, GA4 implementation, and website refresh.Managed all aspects of the company’s HubSpot platform, including creating campaigns, workflows, landing pages, forms, etc.Executed all marketing email communications; launched monthly newsletters for blog subscribers, customers, and partners.Ideated and wrote blog content and advertising copy.Managed social media accounts, ran paid LinkedIn campaigns. Show less

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  InterDev

  Aug 2024 - now

  Brand and Content Marketing Manager