Kristen Lem

Experience

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  Pacific Asia Museum

  May 2002 - Aug 2002

  Education Department Intern

  Organized three culturally themed family festivals. Created flyers/brochures, obtained local funding, and publicized events, one of which was filmed for a local news broadcast.

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  J. Paul Getty Museum

  May 2004 - Mar 2005

  Visitor Services Associate

  Provided excellent customer service by answering questions and ensuring an overall enjoyable museum experience.

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  Frizzy2Silky

  Mar 2005 - Dec 2006

  Digital Content Associate

  • Created all images and written content, managed email distribution, and monitored feedback. • Devised and implemented digital marketing campaigns to increase site traffic.• Generated blogs, review sites, newsletters, and web banners to promote online partnerships.

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  DVS Intelestream

  Oct 2007 - Oct 2011

  • Research over 150 periodicals and websites based on individual client specifications.• Generate and conduct quality assurance on interactive daily reports.• Maintain constant knowledge of news in entertainment, fashion, art, music, digital and social media.• Write 50+ article briefs daily to include most pertinent information, geared towards SEO. • Supervised 25+ production staff to ensure delivery of interactive daily digital publicity report.• Utilize CMS to organize and maintain detailed library of over 1M collected digital items.• Account manager to major movie studios, such as Sony, Warner Bros., and Walt Disney.• Formulated business development plans to attract new customers and penetrate existing markets• Conduct extensive market research and cost/benefit analysis to present ROI findings.

  • Video Editor

    Jan 2007 - Oct 2011

  • Operations Manager

    Oct 2007 - Oct 2009
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  Simply Green Solutions

  May 2011 - Aug 2011

  Junior Graphic Designer

  • Worked with Target Corp. to design and manufacture drink ware sold in retail stores.• Design materials for BDA branding firm whose clientele includes Fortune 500 companies.• Create product designs and logos targeting specific consumer demographic.• Generate banners, catalogs, promo materials, layouts, price/sell/instruction sheets.

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  American Apparel

  Oct 2011 - Mar 2013

  Web Development Project Manager

  ∙ Ensure that website content is current, relative, and provides a seamless shopping experience.∙ Coordinate, QA, and send email blasts reaching over 1,000,000 subscribers internationally.∙ Lead product launch and promotional campaigns in seven different languages, across ten countries.∙ Create and launch digital banners, email blasts, and other large-scale promotions.∙ Analyze marketing ROI using Google Analytics and Exact Target to target ICP and expand.∙ Create compelling and comprehensive web graphics consistent with company brand and message. Show less

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  California Pizza Kitchen

  Mar 2013 - Jul 2015

  Internal Communications and Web Content Specialist

  ∙ Create engaging graphics, copy, and presentations communicating information to 200+ restaurants. ∙ Collaborated with Human Resources departments to launch employee portal.∙ Transitioned employees to new intranet including document migration, training, and implementation.∙ Manage weekly newsletter web page, including gathering content and editing.∙ Update website content daily with changes from various departments.∙ Trouble-shoot site issues with users, development team, IT, and other departments as needed. Show less

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  The Freck

  Jan 2015 - Nov 2016

  Co Founder

  ∙ THE FRECK is a menswear website that I co-founded with brand strategist, Arlene Guerra.∙ We feature stylish, talented guys and sell pieces from their wardrobe.∙ Our goal is to present men with a new way of shopping that is mindful, economical, and collaborative. Our work includes scoping out amazing individuals doing amazing things and featuring him in his element. This involves a photoshoot, interview, and of course the logistics of obtaining his items, shipping to customers, and issuing compensation. Show less

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  Westridge School

  Aug 2015 - Apr 2017

  Digital Content Manager

  ∙ Conduct UX research and analysis to determine optimal visibility in a competitive market.∙ Create all content on both public-facing website and internal Parent Portal for private school.∙ Design and upload content (i.e. news, photos, videos) to all online/media platforms.∙ Ensure that website is current by implementing routine QA procedures cross-departmentally.∙ Manage Google Analytics, Adwords, and Facebook accounts.

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  Vibe HCM

  Apr 2017 - Nov 2021

  ∙ Provide 1:1 and group training to clients and internal teams on a range of platforms and systems.∙ Conduct webinars and workshops explaining complex technical subject matter.∙ Create and update user guides, instructional videos, and other training materials. ∙ Work with clients and internally to create optimized, branded UI for web and career portals. ∙ Create easy-to-update, UX/UI enhanced branded web pages for new/current hire experience.∙ Consult on design changes for a more coherent branded visual experience.∙ Supported major clients such as ACLU, Five Below, HMS Host, and Texes Roadhouse.

  • Graphic Designer and Training Specialist

    Mar 2020 - Nov 2021

  • Web Designer

    Apr 2017 - Mar 2020
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  Industry Rule 4080 Media Inc

  Oct 2018 - Apr 2020

  Staff Writer

  ∙ Feature writer with 10+ bylines for online and print publication.∙ Interview entrepreneurs, experts, and talent across a variety of industries.∙ Write compelling articles distributed in newsstands nationwide, plus 27K followers on digital.

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  Kevin M. Downey

  Nov 2018 - Apr 2020

  Senior Staff Writer

  ∙ Write catchy, descriptive, and accurate job ads to attract specific candidates.∙ Ensure optimal UI design across desktop, mobile, and tablet.∙ Interview CEO/Decision Makers to get a feel for company culture and best fit qualities.∙ Create job description informing applicants of responsibilities, perks, and what to expect.∙ Perform additional writing duties as needed for marketing purposes, blogs, website updates, and more!

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  Andgo Systems

  Nov 2021 - May 2024

  Graphic Designer and Video Specialist

  ∙ Create printed, digital, and video collateral to support all stages of the sales cycle.∙ Design streamlined templates for data sheets, white papers, slide decks, and more.∙ Produced branded launch materials for newly implementing customers. ∙ Record training videos, create guides and up-sell collateral for existing customers.∙ Led social media campaigns from ideation, asset creation, to launch.

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  QSC

  May 2024 - now

  Graphic Designer