Valentina Stephanenko

Experience

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  Self-employed translator, editor, proof-reader

  Jun 2004 - Jul 2006

  Translator Chinese to Russian

  Edited, proofread, and translated documents from Chinese to Russian for various companies.

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  Ascent Travel Ltd

  Jul 2006 - Sept 2007

  Business Development Manager

  Developed and sold vacation tour packages to China.

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  Turmaster Ltd

  Sept 2007 - Feb 2010

  Online Marketing Manager

  — Ran YandexDirect, Google Adwords, Begun ad campaigns.— Optimized ad campaigns to enhance the business goals.Successfully ran more than 50 effective marketing campaigns.

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  Aviasales.ru

  Feb 2010 - Nov 2011

  Digital Marketing Manager

  – Built and managed an email-marketing strategy.– Planned and executed paid search campaigns.– Came up with ideas and launch a number of low-cost marketing campaigns.– Maintained contacts with press, wrote articles and other publications, and supervised content. – Built the company's social media presence in Vk,Facebook.

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  Tvigle Media

  Feb 2012 - Nov 2012

  Online Marketing Manager

  Optimised conversion rates, CPC, CPA, cost-per-lead online acquisition channels.– Converted visitors into video ad viewers by managing the traffic mix of more than 10 CPC and CPV sources. – Reduced overall CPV costs.– Focused on organic search and social media traffic.– Achieved 1.5 million visitors per month from social media.

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  IPelican.com

  Jul 2013 - Sept 2014

  Head of Online Marketing

  iPelican is an online distribution platform of professional equipment designed for wholesalers, retailers and buyers (B2B).Responsible for implementing effective customer-centric marketing strategy on the Russian market.– SEO, Paid Search, and Email marketing.– Designed and conducted A/B experiments to test new features. Increased web traffic by 50%. Online leads increased five times, achieving more than 1000 per month.

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  Online Marketing

  Jan 2014 - now

  Internet Marketing Manager

  Consultancy services to different companies.

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  Tvigle Media

  Sept 2015 - Feb 2019

  Head Of Digital Marketing

  – Search Engine Optimization: optimized on-page, site-wide and domain factors, successfully driving organic search traffic to website.– PPC and Paid Search Marketing: optimized ads campaigns to meet the business goals. Looked for and tested new paid traffic sources.– Analyzed data to inform sales department of measurable revenue growth.– Maintained contacts with press, wrote articles and other publications, and supervised content.– Worked with the team to establish and develop the best product strategy.– Website redesign. Show less