Kristi Mathias

Experience

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  Citi Retail Services

  Jun 2006 - Mar 2016

  Vice President

  Managed acquisition programs to acquire new accounts via direct mail and cross-sell programs, as well as retention programs to Private Label Retail branded credit cards to encourage card usage and to increase revenue and profitability for the retail portfolios.

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  Kristi Mathias

  Jun 2006 - Mar 2016

  Managed direct marketing programs, including financial funding approval execution setup across various channels, distributing and providing program read results, and management of larger company-wide initiatives, ensuring cross-functional teams were accountable for deliverables as well. Worked with internal groups as well as external vendors and partners for creative support in executing programs and ensured the loop was closed ensuring learnings were shared via monitoring and results reporting.Managed Loyalty/Rewards vendor, including regular visits to external vendors sites to implement new programs or tactics.Managed 2 direct report Marketing Managers in executing programs and performing tasks. Show less 2006 - 2007 - Managed and oversaw Rewards program for Citi branded credit cards, including monitoring customer service calls remotely and in person to ensure consistent quality service, as well as providing new incentives for representatives to leverage. (2006-2008)2010 - 2012 - Managed 2 Program Managers in execution of Marketing programs. (2010-2012)2013 - 2014 - Managed and executed new account Marketing Acquisition programs for Partner branded cards including 4 leading fuel Partners and a major home improvement store. (2012-2016)2015 - 2016 - Managed programs to promote card usage by providing special offers or just awareness communications to retain cardholders.(2015-2016) Show less

  • Citi Retail Services

    Jun 2006 - Mar 2016

  • Vice President

    Jun 2006 - Mar 2016