Tirthankar Bhattacharjee

Experience

• 

  CRYSTAL CABLE INDUSTRIES LTD

  Apr 1999 - Sept 2001

  SALES ENGINEER
• 

  Havells India Ltd

  Oct 2001 - Feb 2006

  ASST.MANAGER
• 

  CONTROLS & SWITCHGEAR CO. LTD

  Feb 2006 - May 2006

  ASST.MANAGER
• 

  KHAITAN ELECTRICALS LTD

  May 2006 - Feb 2007

  BUSINESS MANAGER
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  RPG CABLES LIMITED

  Feb 2007 - Oct 2009

  AREA SALES MANAGER
• 

  INDIANA GRATINGS PVT LTD

  Nov 2009 - Aug 2010

  MARKETING MANAGER
• 

  Thermo Cables Limited

  Aug 2010 - Sept 2012

  REGIONAL MANAGER
• 

  CABLE CORPORATION OF INDIA LIMITED

  Oct 2012 - Sept 2014

  ● Target and secure profitable new business in line with regional marketing strategy by effectively targeting prospective accounts, creating in-depth prospect profiles, building relationships and securing the business.● Analyze business potential, execute strategies to drive sales, augment sales quota and attaindefined goals for self and facilitate overall growth.● Sales canvassing/ prospecting/enquiry generation by targeting leading Utililities like WBSEDCL, WBSETCL,BSPTCL,AEGCL,DVC,PGCIL of East.● Approval with Consultants,Steel Plants,Mining sector,Railways,Oil Refineries● Provide overall support and expertise to prestigious accounts to ensure clients receive highest level ofquality service involving operational personnel to resolve problems as and when necessary.● Develop and manage relationships with targeted accounts to drive successful closure and ensurefuture utilization.● Generate market intelligence report from Utilities for strategizing sales activities in the region.● Interface with inter-departments for accurate estimation viz; design office, technical cell,commercial etc.● Negotiating with the end user for realization of lead into a deal.● Work in close proximity with MD in strategizing for accomplishing all defined KRAs pertaining to salesmanagement.● Dealer & Distributor Management Show less

  • HEAD-LT/HT BUSINESS-EASTERN REGION

    Jan 2014 - Sept 2014

  • MANAGER-SALES

    Oct 2012 - Dec 2013
• 

  Sterlite Technologies Limited

  Oct 2014 - May 2016

  Regional Manager-East

  ● Setting up new business in East as a start up in HT & EHV Cable-Product as well Electrical turnkeySolutions Sales & Marketing.● Business development, Sales & marketing in Transmission,Distribution & Generation Utilities in Eastern Region Like WBSETCL,WBSEDCL,CESC,JUSNL,JBVNL,BSPTCL,NBPDCL,DVC, SBPDCL, TSECL,OPTCL,AEGCL,APDCL etc.● Approval with Steel Plants,Consultants,Oil Refineries.● Identifying & driving opportunities for new products & solutions● Instrumental with technical as well QR modifications with different utilities & consultants● Responsible for approval with lead consultants/projects● Tracking govt initiatives towards power reform in states within East.● All activities related to Govt as well private Tendering & costing analysis through study of raw materials pricing trend, forex and making pricing for Power Cables based on that. Show less

• 

  Sterlite Power

  May 2016 - Nov 2020

  ● Revenue generation of Rs 20 Crs within two years span starting from scratch for HT & EHV Cable(upto 220 kV grade).● Revenue Generation of Rs 80 Crs within four years span with strategic marketing andenhanced gross margin● Composite Electrical turnkey solutions order of power cable division 132 kV GIS & 132 kV EHV Cable supply, laying & commissioning from OPTCL.● Single largest product order of power cable division- 300 kMs of HT Cable-Product order from WBSEDCL.● Acceptance of Sterlite brand in CESC for HT & EHV Cable● Acceptance of Sterlite brand in WBSETCL,NBPDCL,SBPDCL,WBSEDCL,JBVNL,JUSNL etc.● Approval of Sterlite brand in CET,Mecon,Tata Steel,RSP,BSP,IISCO,DSP● Made a market access of more than Rs 500 Cr in Utilities at East for EHV Cables turnkey solutions.● Niche Market development through Composite tender with EHV Cables & 132 kV substations in OPTCL.● Driven conductor team towards Reconductoring & new Line initiatives in Discoms &Transmission wing of specific Utilities for a small tenure● Niche Market development for HTLS conductors & OPGW in East for a small tenure● Handling a region turnover of Rs 250 Cr. Show less

  • Chief Manager-Sales & Business Development(Power Cables)-East

    Oct 2018 - Nov 2020

  • Regional Manager-East

    May 2016 - Oct 2018
• 

  GLOSTER CABLES LIMITED

  Nov 2020 - now

  As Regional Head for Eastern States, I am responsible for overseeing the sales and marketing of LT & HT Cables, Instrumentation Cables, FA & FS Cables, and Project Sales of Domestic Wires & Flexibles across West Bengal, Bihar, Jharkhand, Chattisgarh, Orissa, and the North East States. This role involved managing three verticals in the East, namely Power, Special & Project Sales of Wires & Flexibles.Within 18 months of joining, I achieved a remarkable 54% growth in Eastern India, and presently managing a revenue of INR 245 Crores in the region. To accomplish these goals, I am managing 17 direct reportees, including 3 Branch Heads, and utilizing my expertise in sales and marketing to drive growth and achieve results.Overall, my experience as Regional Head for Eastern States highlights my ability to manage and grow sales across a wide range of products and geographies, as well as my ability to lead and inspire a team of direct reportees to achieve exceptional results. Show less

  • Senior General Manager ( Sales & Marketing)

    Apr 2024 - now

  • General Manager(Sales & Marketing)

    Nov 2020 - Mar 2024