Srijan Kumud

Experience

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  Bhilai Steel Plant

  Jun 2012 - Aug 2012

  Research Intern

  Research on understanding the Energy consumption and conservation processes used in Bhilai Steel Plant

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  LexInnova

  Jul 2013 - Dec 2013

  Research Intern

  Worked on around 15 client projects including Due Diligence, White Space Analysis, Prior Art Searching, Infringement Analysis, Invalidity Contentions, Validity Contentions, Freedom To Operate (FTO) searching

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  LexInnova

  Jun 2014 - Aug 2016

  Administering all aspects of client communication strategies including lead generation, follow-up and nurtureWorking on multiple email campaigns to drive LexInnova’s revenue growth through outreach emails with a focus on setting demo appointments for LexES and LexInsight (LexInnova’s productized services)Working on automating various processes involved in Lead Process Flow Map by using CRM and Sales and Marketing SaaS applications (Mailchimp, Vtiger, ZOHO, Vicidial)Acting as single point of contact for multiple existing and potential clientsWorking on developing engaging social media campaigns and technology reports to increase brand awareness and for customer education purposeActing as Scrum Master for multiple inside sales projects to create a more agile sales environment Show less Assisted clients in taking important decisions through White Space analysis for identifying potential areas for investing in Research & DevelopmentAssisted a Fortube 500 client in merger and acquisition activities pertaining to certain technology areas to bolster their position in the marketManaged a team of 4 first year Associates in executing projects such as Patent Portfolio Analysis to identify the good patents which can be used to litigate in the courtResponsible for client farming activities Show less

  • Marketing and Sales Consultant

    Apr 2015 - Aug 2016

  • Research Associate

    Jun 2014 - Mar 2015
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  Rocketium

  Aug 2017 - now

  Rocketium is a creative automation platform. We work with enterprises to unlock growth with hyper-targeted visual campaigns across all their customer touchpoints (ads, in-app, web, or social)Key Account Manager for brands such as Amazon, Inmobi, Infosys, Udaan, UrbanCompany, ESPN, and many more to help them create videos and images at scale. I work directly with the CMOs, Marketing VPs, Product Managers, Brand Managers, CTOs, Growth Heads, Creative Leads, and Design Heads from these businesses to help them use Rocketium to create personalized visual content at scale for their monetization, acquisition, retention, and conversion campaigns.I am leading a team of 5 customer success managers to enable the success of 40+ enterprise accounts at Rocketium through effective customer onboarding, health tracking, building playbooks for onboarding and retention, managing client conversations with all stakeholders. I work with internal product, engineering, and design teams to deliver client requirements and ensure a self-serve client experience by productizing multiple components that require manual intervention. My focus is to create a very high retention rate and revenue growth for Rocketium through the success of these key accounts. Show less

  • Director of Customer Success

    Jan 2022 - now

  • Senior Enterprise Account Manager

    Dec 2018 - Jan 2022

  • Account Manager

    Aug 2017 - Nov 2018