Abbie Lin

Experience

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  Dcard

  Apr 2017 - Jun 2019

  • Helped manager to assist new employee to get used to company culture and working process.• Assisted manager to plan community promotion for company’s largest annual event - Dcard Midnight Lab and attract over 6,000 participants come to visit in a single day.• Helped manager to organize and plan social marketing strategy for clients to increase their brand awareness among Taiwan college student, our clients include Microsoft, ASUS, ORBIS, TikTok, MeMe Live and Taishin Bank. • Planned, managed and optimized social media material, SEO and official marketing channel (Facebook, Instagram and YouTube).• Brainstormed, edited and published creative advertising video weekly.• Increased Instagram weekly growth rate and website CTR by 1,000% times.• Helped company Facebook Fan Page reach over 1,000,000 impressions in a single day. • Planned and designed post copywriting and video script for social media channel, such as Facebook, Instagram and YouTube.• Analyzed user data to obtain insight and optimize social marketing performance.• Broke team record by reaching over 1,000,000 clicks and video views just in 24 hours.

  • Social Marketing Manager Assistant

    Jun 2018 - Jun 2019

  • Senior Social Marketing Assistant

    Dec 2017 - Jun 2018

  • Junior Social Marketing Assistant

    Apr 2017 - Dec 2017
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  Afiş Social Enterprise

  Feb 2018 - Feb 2019

  Co-Founder

  • Sold Taiwanese culture artwork and creation which made with abandoned election flag to promote environmental protection.• Collaborated with 28 councilors to executed promotion in Neihu District campus and affected over 3,000 students.• Won the pitch competition and received 2 entrepreneurship awards from Ministry of Education.• My company was selected as the representative of Taiwan to visit Turkey to share experience and insight about Taiwan social enterprise.

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  OakMega | 大橡科技

  Nov 2019 - Oct 2021

  Project Lead

  • Developed 50+ membership system strategies for renowned clients, integrating ERP systems and various third-party payment methods such as Stripe and PayPal with our own product.• Formulated business strategies and assembled teams for sales, customer success, marketing, and project management, leading a team of 10+ members to achieve a 300% revenue growth.• Managed the product development lifecycle of the membership system, resulting in a 25% increase in user adoption within the first year of launch.• Devised customer support strategies that improved customer retention, maintaining an annual churn rate of under 3%. Show less

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  IKala

  Nov 2021 - Aug 2022

  Product Manager

  • Led the development of a SaaS platform for B2B products from inception, achieving a 10% increase in monthly recurring revenue within the first quarter of launch.• Developed and executed strategies for product growth, leveraging data analysis to create a comprehensive product adoption dashboard.• Implemented cost-effective API integration methods, resulting in a 50% reduction in product costs through strategic planning.• Implemented SCRUM methodologies to optimize product development processes, achieving a 90% feature delivery rate.Collaborated cross-functionally with engineering, design, and marketing teams to align product roadmap with business objectives. Show less

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  ViewSonic

  Sept 2022 - now

  Product Manager

  Plan for innovative Metaverse and AI education products.