Laiq Qureshi

Experience

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  Various advertising companies

  Jan 1996 - Jan 2006

  Creative/Art Director

  Worked with various advertising agencies such as Pirana Advertising (Pakistan), Unitrend Ltd. (Bangladesh), Advertising Avenue (Nepal), and some others with the position of Creative/Art Director. Handled various diversified accounts while connected with these advertising companies.

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  Otobi, Ltd.

  Nov 2007 - Oct 2008

  Chief Communications Officer

  Oversaw the total operations of the company’s marketing communications operations such as, but not limited to: advertisements, arts and design of all indoor, outdoor, in-store and other marketing and communications collaterals and all other activities related to it such as set-ups, photo shoots, printing and production.Established the corporate identity for the company, led in the design of all related activities such as web site, indoor and outdoor collaterals. Managed press and print checks, art directed photos and its vendors. Trained, supervised and provided art direction for junior designers team efforts. Show less

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  Home Plus

  Jul 2009 - Aug 2010

  Communications Officer

  Oversaw the company’s process of developing visual solutions to a variety of marketing communications operations such as, but not limited to: advertisements, arts and design of all indoor, outdoor, in-store collaterals and all other activities related therein.Established corporate identity, advertised products and services and created and designed the concepts for style guides for the company in all aspects such as exhibits, tie-ups and in-store Interior Design.

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  Pirana Advertising, Karachi, Pakistan

  Nov 2010 - Jul 2011

  Associate Creative Director and Digital Director

  Worked in a portfolio of diversified accounts namely: Qubee Pakistan, Mera Passion Pakistan, Young Moajid, Amen Foundation, Dubai Islamic Bank, UBL Smart Savings, etc.

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  Mera Passion Pakistan, Karachi, Pakistan

  Jul 2011 - Sept 2012

  Digital Creative Director

  Identified traditional and non-traditional opportunities for online relationships cultivation, engagement and conversion and drive increased value and awareness for both the fans and brand.Cultivated, grew and nurtured an every-increasing community of highly engaged users.Digitally built and managed social networking sites on a range of channels.Implemented digital marketing programs associated with driving key business goals including: lead generation, cultivation, interest, awareness, engagement, loyalty and satisfaction.Executed digital marketing strategies that align with business priorities and are tailored for core audiences and segments.Created a comprehensive strategy to build social media channels, reach and capabilities.Developed a roadmap for social media that includes an understanding of both technical requirements and business requirements.Created a world-class interactive/web marketing cost-structure, operations and execution qualityCreated search engine advertising programs. Partnered with the internal teams and vendors to develop initiatives and social media campaigns and developed opportunities for beta testing and other integrated marketing partnerships.Managed online branding, communications and campaigns through the company website, email marketing, building the online community, attracting new customers, search engine optimization, and search marketing.Provided subject matter expert feedback on digital marketing vendors, tools and processes, including lead capture, paid media, advocacy, content management and social media management systems. Supervise digital capabilities strategy and execution to deliver optimized user experience and sustain the growing engagement of audiences. Developed social listening and learning framework to ensure user insights are integrated into campaigns and engagement channels. Define and develop proof of concepts to test innovative tactics. Show less

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  Abbtakk News Network, Karachi, Pakistan

  Oct 2012 - Jul 2013

  Creative Director

  Conceptualized, collaborated and supervised the creation of compelling, original graphical packages for the tv news channel from the planning stages, launching and regular programming of the tv news channel.Worked collaboratively with News, Production and Designer (interior and set designers, animators, fashion and make-up artists) teams to conceptualize and implement the creative graphical look and feel for the station and all its programs.Worked and met the creative and strategic goals of all departments concerned and translated these into visual branding to enhance the programs. Managed schedules and resources of interior and set designers, graphic, fashion and make-up artists, animators and other creative people, to ensure that all projects are delivered on time and within budget. Show less

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  Kelly By XIIA

  May 2019 - now

  Chief Communication Officer in KELLY.