Kristina Shriver

Experience

• 

  Colorado State University: Early Childhood Center

  May 2015 - Jul 2015

  Teaching Assistant
• 

  The Boys and Girls Clubs of Larimer County

  Jan 2016 - May 2016

  Intern
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  Riverstone Education

  Aug 2016 - Feb 2017

  Lead Preschool Teacher
• 

  Our Community Now

  Feb 2017 - Nov 2024

  As the Associate Director at Our Community Now, I led a team of writers and editors to produce high-quality, community-driven content. I managed the design, development, and deployment of a new platform while creating and optimizing content templates. Responsible for overseeing Our Community Now's social media presence in Colorado, I managed up to 15 Facebook and Instagram pages, driving engagement and increasing reach by 500% in just three months. I maintained an editorial calendar, ensuring timely delivery of content and staying at least two months ahead. I implemented SEO best practices to improve organic reach and analyzed website performance through tools like Google Analytics and SEMRush. Additionally, I utilized Google Trends to create a strategic content calendar, from idea generation to publication, and engaged with local businesses to promote events, SMBs, and drive revenue.My efforts led to an average of 1 million views per month on the website and a significant increase in newsletter performance, with open rates rising from 5.7% to 13.8% in less than six months. Show less As the Managing Editor, I oversaw the publication of both digital and print products, ensuring that multimedia content strategies aligned with our cohesive brand identity. I was responsible for final approval of content deliverables, maintaining high standards of clarity, accuracy, and brand voice. I led weekly meetings with a team of 20 writers, editors, and editorial staff to review and collaborate on publication proposals. I copyedited content, fact-checked for accuracy, and ensured that all work adhered to the platform’s standards. Staying up-to-date with editorial and social media trends, I ensured content remained timely and relevant to our target audiences.Managing multiple projects simultaneously, I successfully hit deadlines while making key decisions for the team and company. I collaborated across departments to create original short-form videos, podcasts, and social media content, contributing to the achievement of a new milestone—1 million views in a single month. Show less As a Copy Editor, I reviewed and edited content for grammar, style, and consistency, ensuring high-quality writing across all materials. I checked formatting, layout, and overall presentation to maintain visual consistency across the site. I provided constructive feedback to writers to help improve their writing skills and fostered strong professional relationships with freelance writers, ensuring clear communication and preventing misunderstandings. I actively participated in weekly meetings and brainstorming sessions, contributing new concepts and ideas while staying attuned to the team's successes and concerns. My efforts helped achieve significant milestones, including 250,000 views on a single article. Show less As a Copywriter, I crafted advertising copy for online content, ensuring it aligned with the brand's identity and tone. I tailored messaging to effectively engage the target audience and drive interaction. I supported client projects from planning through to on-time delivery of high-quality content. Collaborating closely with designers, account managers, and other team members, I contributed to the development of ad campaigns and strategies. My work helped achieve a historic milestone, with my content reaching the first 100,000 views on a single article on OurCommunityNow.com. On average, I wrote 100 articles per month, consistently delivering fresh and engaging content. Show less

  • Associate Director

    Jun 2022 - Nov 2024

  • Managing Editor

    Apr 2018 - Jun 2022

  • Copy Editor

    May 2017 - Apr 2018

  • Copywriter

    Feb 2017 - May 2017