Melissa Collins

Experience

• 

  Lush Limited

  Sept 2009 - Mar 2015

  In-store PR & Social Media Marketing Manager

  Writing and distributing press releases, writing copy for social media platforms, social media analytics, spa bookings, customer care, arranging and attending meetings with local partner companies such as the Hard Days Night Hotel.

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  Agent Academy CIC

  Oct 2014 - Jan 2015

  Agent Academy CIC - Marketing Student

  The Agent Academy CIC is a 12 week active learning programme that mixes theory based learning with hands-on commercial marketing practice.We worked as a group of 10 to complete a full marketing campaign for a real, client-led brief. As we developed the campaign we were taken through the theory of marketing; from strategy through to communications. Each week we met with local business leaders to learn how they market themselves and to make great connections. At the end of the 12 week programme we presented the marketing campaign to our client and made recommendations that the client could use moving forward. Show less

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  Juice 107.6 FM

  Mar 2015 - Dec 2015

  Commercial Support Executive

  • Administration for the Sales, programming and S&P teams• Assisting in the planning and booking of local client campaigns and manage this process with traffic department to ensure effective, legible booked orders go to air. • Preparing presentations for the sales team using Microsoft Powerpoint and Word• Keeping abreast of forthcoming events and assist with the development appropriate ideas/ opportunities for commercial sponsors• Working within desired cost parameters• Understanding audience reach, frequency and how to cost a campaign effectively• Maintaining and monitoring all necessary targets, spreadsheets and databases using Excel and internal CRM system• Assisting in the implementation and activation of local and national campaigns.• Ensure station is appropriately represented at all events by organising appropriate branding and crew members• Liaising between sales and programming teams• Liaising with FRS and co-ordinate client promotions accordingly• Managing social media campaigns while maintaining a Web presence for the station.• Managing clients and meeting their expectations• Using software such as Radio monitor, Planit, Adobe, Broadnet, Enco and YAPCRM Show less

• 

  Global

  Dec 2015 - Aug 2017

  Project managing Sponsorship, Promotions and Interactive campaigns for clients from across the North West, delivering successful campaigns across a variety of media brands such as Capital FM, Heart, Classic FM and Radio X. My role consisted of, but was not limited to:- Brainstorming creative SPI campaigns based on a client brief- Creating eye catching pitch documents/ presentations to drive the sales process- Communicating with the client regularly throughout the campaign- Completing implementation forms and liaising with the relevant departments to ensure the smooth running of the campaign- Writing online copy for client branded online promotional article pages- Completing and presenting post-campaign analysis reports to the client at the end of the campaign Show less • Planning airtime campaigns for clients using GPlan• Working with the regional commercial team to create cutting-edge multi-platform solutions for Global's clients• Researching and communicating market trends using Choices and RALF and Mintel• Sourcing leads and new business opportunities• Participating in the idea-generating sessions - drawing on brand/ product knowledge as part of the CP team• Generating any relevant insight related to the brief using TGI, Ad Dynamix, RAJAR etc.• Building engaging and powerful presentations using Keynote• Costing up campaigns• Revenue management• Working with shceduling and credit control teams to get campaigns booked and on air Show less

  • Content Solutions Project Manager

    Dec 2015 - Aug 2017

  • Media Executive

    Dec 2015 - Mar 2016
• 

  Reach plc

  Jan 2018 - now

  - Support the drive position Reach in the market, focussed on the digital side of the business.- Develop the ad product solutions messaging that differentiates our existing and new products from others in the market and create the collateral needed. - Communicate the value of new products to the sales team and develop sales tools and collateral that facilitate the selling process.- Drive ad product and sales messaging training with Sales teams across the UK.- Accompany sales teams on agency and client visits to explain the latest developments and successes. Show less ●Develop and deliver insightful presentations and strategies to theadvertising function, where required.● Research and support customer-focused sales presentations to gain extrarevenue.● Manage and maintain all marketing service tools to deliver insight into ourcommercial teams.● Use web analytics tools to champion commercially focused marketingtactics.● Provide industry and category insight for Marketing/Creative Proposals.● Help develop and administer marketing databases.● Produce monthly reports about the industry and our target categorymarkets.● Maintain marketing support material in relation to our industry position.● Produce effective communications in various formats of print and online toaid sales activity in all areas.● Produce effective, timed, and targeted email database marketingcampaigns, in conjunction with the Leads Acqitiuis team, in support ofgrowth plans.● Supports local teams in the execution of the activities and in achievingtheir sales and budget objectives, while ensuring the desired productbenefits and brand values/equity are properly communicated.● Collaborates with the Commercial Marketing Director and the trademarketing team for the ideation, planning, production and implementationof all commercial activities, including sales support materials andpromotion.● Write insight-driven content that is in support of acquisition goal, forpresentations, white papers, and SEO. Show less • Driving the group B2B commercial marketing strategy• Building and Developing consumer insights and analysis using Google Analytics, Google Data Studio, Excel, Google Sheets, ComScore, TGI, JICREG and other various mediums• Using Adobe creative suite and insight systems to build client presentations• Writing Content such as blogs on our websites, products and social media channels• Creating content and reporting on our social media channels, in line with the commercial and events strategies• Designing and reporting on email marketing campaigns for both B2B and B2C interests.• Forming data and information into visual, manageable spreadsheets, dashboards and productions• Liaising with creative departments on the production and design of ads, events and websites• Driving regional award and event sponsorship through campaigns and productions Show less

  • Product Marketing Manager

    Jan 2022 - now

  • Marketing Manager

    Sept 2020 - Jan 2022

  • Commercial Marketing Executive

    Jan 2018 - Sept 2020