Michelle Ellis

Experience

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  Walt Disney World Marketing

  Jan 1995 - Jan 1996

  Marketing Manager
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  The Cambridge Group

  Jan 1996 - Jan 1999

  Consultant
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  Digitas

  Jan 1999 - Jan 2000

  Account Supervisor
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  In Vison, Inc

  Jan 2001 - Jan 2007

  Vice President

  Qualitative Market Research and Marketing Consulting Firm

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  Marketing In Focus

  Jan 2007 - Jan 2011

  Principal

  Qualitative Market Research and Consulting Company

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  Gongos Research

  Nov 2011 - Feb 2015

  Moderator

  Full service Market Research Company

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  Independent Qualitative Researcher

  Feb 2015 - now

  Independent Qualitative Researcher

  Michelle Rosenbaum Ellis has been moderating for fourteen years. She is experienced in new product development, product and brand positioning, brand equity, ethnography, web-site strategy and design and e-researchPreviously she was with Gongos Research and owned her own company Marketing In Focus. She got her start and training in moderating at In Vision Market Research and Consulting where she worked as a Vice President-Moderator for 6 years.Michelle holds an MBA in marketing, has held strategic planning and marketing positions in a Fortune 100 company, a prominent marketing consulting firm, and a major advertising agency. This affords her the opportunity to understand firsthand the type of in-depth actionable results her clients are looking for from the research project as well as how her findings could be incorporated into the clients’ marketing decisions. “I always try to understand the business goals my clients are ultimately trying to achieve through the research. I then will develop the research in a way which will produce action oriented results.”Michelle has a very affable, relaxed style of moderating which makes respondents—whether they are children, teens or adults, everyday consumers or professionals—immediately comfortable and relaxed. This establishes an environment which invites engagement from the respondents and causes them to set their ‘self sensors’ aside. “It is important to put the respondents at ease. I find this creates a trust, which allows me to gain a great deal of information in the short time I have with the respondents. They are willing to be open and want to share their thoughts and feelings about the topic at hand with me.”Specialties: New product development, brand/product positioning, brand equity, general exploritory research, concept development and testing, category assessment, packaging and advertising testing Show less

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  Provident Travel

  Mar 2015 - now

  Senior Travel Consultant

  Provident Travel is your premier Travel Agency based in Cincinnati, Ohio. Our connection with the leisure and corporate travel community spans over 85 years, making us one of the longest established Travel Agencies in the Greater Cincinnati area!We specialize in independent and escorted travel, adventure travel and cruising. We are founding members of Virtuoso, an invitation only consortium that enables us to provide complimentary upgrades, amenities and other travel perks to our clients. Our teams firsthand destination experience combined with our Virtuoso membership, allows us to transform your vacation into a truly unique travel experience. We also specialize in Group & Incentive Travel. Show less