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Mihaela Negrescu

Mihaela Negrescu

Customer Service Analyst - Sales and Distribution Area

Followers of Mihaela Negrescu1000 followers
location of Mihaela NegrescuBucharest, Romania

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  • Timeline

  • About me

    Strategy and Deployment Head for Central Europe @ MARS

  • Education

    • Scoala Nationala de Studii Politice si Administrative (SNSPA)

      2008 - 2010
      Master of Arts (M.A.) Communication and Public Relations Distinction

    • Academia de Studii Economice din București

      2005 - 2008
      Bachelor of Science (BSc) International Business and Economics Distinction

    • Squared Online

      2018 - 2018
      Digital Marketing

      Squared Online is the award-winning digital marketing leadership course developed with Google. The course took place online over 6 months and it was taught by industry experts. The course also helped to build leadership and collaborative skills through an interactive and hands-on approach. Main subjects: Disruption, Digital Trends, Digital channels and strategy, Data, analytics and insights, Future digital trends

    • University of Westminster

      2010 - 2011
      Master of Arts (MA) Management Merit

  • Experience

    • Raiffeisen Bank Romania

      Feb 2007 - Aug 2008
      Customer Service Analyst - Sales and Distribution Area

    • Intesa Sanpaolo Bank Romania

      Aug 2008 - Aug 2010
      Sales Support - Alternative Channels Office, Retail Department

      Sales support role with focus on Call Center & Money Gram

    • Metro Cash and Carry

      Nov 2011 - Jan 2015

      Managed the national remodelling projects for allocated categories based on shopper insights while developing space management productivity analyses and ensuring planogram implementation at store level

      • Space Management Specialist

        Aug 2012 - Jan 2015

      • Space Management Assistant

        Nov 2011 - Aug 2012

    • University of Westminster

      Oct 2012 - Nov 2014
      Student Mentor

      Provided one-to-one support to undergraduate students by helping them navigate the challenging transition from student to professional (volunteer program)

    • Wrigley

      Feb 2015 - Mar 2017
      Category Manager

    • Mars

      Apr 2017 - now

      Responsibile for the development and deployment of Cat Main Meal and Litter portfolio strategy across Central Europe (10 markets) Responsible for driving portfolio strategy and integrated marketing plan for full Cat portfolio (Whiskas, Sheba, Perfect Fit, Dreamies) while doing the right strategy choices on portfolio mix to deliver sales value, profitability and market share growth targets for Central Europe (CZ, SK, HU, RO and MD) Responsible for driving portfolio strategy and integrated marketing plan for full Dog portfolio (Pedigree, Cesar, Chappi) and C&Ts brands (Pedigree, Frolic, Dreamies) while doing the right strategy choices on portfolio mix to deliver sales value, profitability and market share growth targets for Central Europe (CZ, SK, HU and RO) Responsible for initiating and developing POS strategies to mutually grow Petcare category in RO with our partners by defining tailor-made plans, in-store concepts and displays, promotional plans, assortment and execution tactics. Hybrid category management role with responsibilities of Pedigree portfolio management for Central Europe (CZ, SK, HU, and RO)

      • Strategy & Deployment Head I Cat Main Meal Brands I Central Europe

        Oct 2024 - now

      • Sr Portfolio Manager I Cat Segment I Central Europe

        Jun 2023 - Oct 2024

      • Sr. Portfolio Manager I Dog Segment I Central Europe

        Nov 2020 - May 2023

      • Customer Marketing Manager

        Oct 2017 - Oct 2020

      • Brand Manager

        Apr 2017 - Oct 2017

  • Licenses & Certifications