Bhavya Joshi

Experience

• 

  UpGrad

  Sept 2019 - Jun 2021

  • Worked on Projects under - Advertising, Brand Integrated Videos for Youtube, Market Research, Social Media Marketing and Reporting TV advertisement Traffic and Leads via tableauWas working under the senior brand manager for press releases copy vetting and other pr related execution work.Worked on Tableau, Appsflyer & Google Analytics and assisting executing Webinar discussions, Media Presence Plans, TV and OTT ads.• Co-ordinated in Learner, mentor, Tv short ad video shoots + Brand Campaign analysis & idea sharing for Social Media channel• Legal and Financial Paperwork assistance.• Worked with agencies like - DQ India, Bloomberg Quint, Economic Times, NDTV, Hotstar, DD National, National Geographic Channel, The Arcade, Adfactors, Whatworks, Sociowash. Show less

  • Marketing Executive

    Mar 2020 - Jun 2021

  • Intern - Marketing

    Sept 2019 - Feb 2020
• 

  Scaler

  Jul 2021 - Jun 2022

  Sr. Executive - Marketing

  • Managed the Daily Social Media Calendar, collaboration with designers and content strategists for content ideas.• Executed scheduling of Social Media Posts across four channels, involving repurposing old content and generating fresh, trending material for sustained platform relevance and engagement.• Generated Monthly Performance Reports, offering a comprehensive overview of key metrics from Social, Branded, Advocacy, and Community perspectives, crucial for refining social media strategy.• Extended engagement beyond channels by sharing surround content, featuring branded videos with Filter Copy, TVF, JordIndian, and Chai Bisket.• Contributed to owned properties with the team like YT Selects, AMA Series featuring the product, Data Science Expert, and Scaler forever Story Highlights, showcasing dedication to a strategic and innovative approach along with Interview questions with the guests story series, and collaborating on initiatives such as the Chennai Hackathon for diverse and impactful content creation across stories, covering the event.• Grew Instagram 700% over a span of 1 year along with more than 1000% increase in user engagement across properties like reels, stories and statics. Show less

• 

  Wisdom Nursery and School

  Jul 2022 - Mar 2023

  Sr. Content and Marketing Strategist

  • Orchestrated the management of Instagram and Facebook accounts, crafting a captivating narrative through strategic deployment of social media content, including reels, statics, admission updates, and heartwarming glimpses into a child's journey.• Executed targeted social media ad campaigns with precision, tailored for local audiences, resulting in an impressive 40% quarterly increase in admissions. The strategic approach yielded tangible and impactful results.• Diligently engaged in on-the-ground events fieldwork, seamlessly coordinating paperwork for enhanced efficiency in operations.• Ensured a cohesive educational experience through comprehensive weekly reviews of lesson plans with teachers, spanning from Nursery to Class 5. This collaborative effort guarantees a synchronized and high-quality educational curriculum.• Leveraged creative prowess to design visually appealing pamphlets, newspaper ads, and eye-catching hoarding designs for the school. These materials contribute to a compelling and distinctive brand presence, attracting attention and fostering a positive community perception. Show less

• 

  Cosmolance Tech Pvt. Ltd.

  Jun 2023 - Dec 2023

  Sr. Brand and Social Media Marketing Strategist

  • Spearheading impactful Social Media, Website Blogs, Quora, and Brand Management across diverse industries, from Real Estate to Ayurvedic Products. Expertly managing end-to-end conversations for esteemed Indian clients is at the core.• Leveraging sophisticated toolkits, including Odoo, Sales Jarvis & Sales Navigator, Google Analytics, and Instagram Analytics, to navigate the intricate social media landscape. Daily operations involve seamless content posting, meticulous spreadsheet use, dynamic presentations, and the utilization of APIs and Artificial Intelligence for heightened efficiency.• Ensuring a strategic and intelligent approach to address unique demands in various sectors, fostering a robust online presence and meaningful engagement with the target audience. Show less