Lora Hasty

Experience

• 

  Volunteer/Hobby

  Jan 1992 - Jan 2019

  Freelance Writer/Editor
• 

  CRE Marcom

  Jan 1996 - Jan 1998

  Public Relations Associate

  - Divided time between two teams (Biotech and Commercial/Transportation) of PR, creative, media and administrative professionals for an award-winning "top 5" business-to-business advertising agency- Planned and executed PR activities for medical diagnostic, biomedical, industrial, transportation, lawn and garden, and industrial accounts- Wrote and implemented marketing communications plans- Researched markets and became an "expert" in each client's business niche- Managed all media relations for clients: wrote press releases, PSAs and articles; successfully pitched ideas to editors, resulting in thousands of dollars of media exposure for clients- Contributed to business development by participating in team presentations and writing proposals Show less

• 

  VEI/Community Physicians of Indiana

  Jan 1998 - Jan 2003

  Account Manager

  - Promoted to Account Manager at VEI/Community Physicians of Indiana following role as Office Manager/PR Director at Decatur Medical Center- Provided strategic planning and consulting services to 17 physicians employed by Community Health Network- Accountable for overall office operations and profitability of each physician practice assignment- Provided leadership to office managers and staff, with 80 FTE direct reports within overall practice assignment- Monitored daily workflow of each practice (8 locations in Marion and Madison Counties)- Collected and reported financial data to physicians and office management staff- Responsible for multiple HR functions, including interviewing job candidates, conducting performance appraisals, and administering the organization's corrective action process when necessary- Counseled physicians on medical billing and coding "best practices" for compliance and profitability- Facilitated training and educational opportunities for office managers and support staff- Monitored billing and collection processes of each practice- Ensured practices' compliance of Network's HIPAA and OSHA policies Show less

• 

  Decatur Medical Center (a VEI-managed facility)

  Jan 1998 - Jan 2001

  Office Manager/Public Relations Director

  - Accountable for overall office operations, in addition to directing marketing, product sales, and public relations for Decatur Medical Center, a VEI-IMM-managed (Community Health Network) multi-provider practice specializing in integrative medicine- Led team of 15 administrative and clinical staff- Reduced accounts receivable by 42% in first year as office manager- Processed accounts payable and oversaw billing department and collection process- Sold healthcare supplements and supplies- Coordinated all TV, print and radio advertising, and coordinated speaking engagements- Organized special events and wellness seminars- Wrote articles for publication, ghost-wrote articles for David Decatur, MD- Assisted in the design and maintenance of Center's website Show less

• 

  WorkflowOne

  Sept 2003 - Apr 2013

  Senior Account Manager

  - Generated new business in a highly competitive market by selling and brokering document management solutions, commercial print, web-based company store solutions, and branded promotional products- Managed client accounts ranging in revenue from $50,000 to over $1.5 million- Provided bi-weekly sales pipeline projections and monthly sales forecasts to sales leadership- Provided ongoing product analysis to identify cost saving and process improvement opportunities for my clients, resulting in cumulative cost savings and contractual rebates of over $500,000- Wrote and presented new business proposals, and presented contracts for large national RFPs- Onboarded customers to web-based ordering portals, requiring coordination of multiple inventory management systems that process hundreds of daily customer transactions- Led two account support representatives responsible for daily customer service responsibilities on behalf of my client base Show less

• 

  Western States Envelope & Label

  Jul 2013 - Nov 2018

  Sales Representative

  - Nurtured strong customer relationships and provided a high level of client care and service- Met and exceeded revenue and gross profit goals - Completed sales calls on a consistent basis and expanded customer relationships- Evaluated customer needs and offered appropriate and creative solutions- Identified leads, managed prospects and pipeline, secured new business and grew existing business- Maintained knowledge of extensive product lines in envelope, label and packaging categories and learned about new products being brought to market- Prepared and followed up on quotes with decision makers- Logged sales activity in Salesforce CRM Show less

• 

  SupremeX

  Jan 2019 - Jun 2024

  Sales Representative

  - Managed a $4.6 million book of business, 95% of which was attributed to packaging sales in a niche market comprised of vinyl record pressing companies*, eCommerce and record supply companies, and independent record stores- Sold a variety of inner record sleeves, album jackets, and corrugated packaging; secondarily, sold custom and stock envelope and packaging solutions to a small group of direct mail processing companies- Increased sales by 140% in five years, from $1.9 million to $4.6 million- Within the first six months, secured the business of an assigned group of "at risk" envelope customers by resolving persistent quality and service issues- Expanded client base and increased revenue during two demanding periods: The COVID-19 pandemic and a prolonged national paper shortage lasting over 12 months- Visited customers' manufacturing facilities to gain firsthand knowledge of the vinyl record production process- Applied deep insight into each customer's business model to tailor and deliver optimal product solutions and services- Regularly participated in the industry's premier vinyl record manufacturing conference to increase knowledge, expand professional network, identify prospects, and engage with existing clients- Completed two certification courses on the technical aspects of folded carton and corrugated packaging- Led the "Scoop Squad", SupremeX's corporate internal communications team, for the Indianapolis office and production facility Show less