Zoltán Robotos

Experience

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  HVG

  Sept 2008 - Dec 2008

  Assistant

  Responsibilities: assisting at the Photography and Marketing departments of the economic and political magazine, HVG. Responsible for evaluating market-surveys, administration, documentation and assisting the reporters during field work.

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  Vertis Environmental Finance

  Feb 2009 - Mar 2009

  Marketing and Administration assistant

  Responsibilities: - Identifying and contacting companies involved in emissions trading in Hungary- Building a client database in SalesForce using the information received- Assistance in the execution of the direct marketing campaign and other administrative tasks.

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  ING Real Estate Investment Management

  Oct 2009 - Jul 2011

  ELO Operator

  Responsibilities: - Realization and day-to-day operation of an electronic documentation system, a pilot project at the Hungarian division of the company. -Classifying, structuring and filing of documents related to the various properties of ING. -Maintaining contact with the Czech HQ.

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  MediaSales Kft.

  Oct 2012 - Apr 2013

  Online Marketing assistant

  •Conducting online campaigns in various forms•Facebook page management for a local utility provider, reaching 5000 likes at the end of the 5th month•Managing the online presence of local celebrity András Kepes (Wikipedia, IMDB, Médiapédia)•Creation of communication plans•Placing ads on Adwords, Facebook and E-Target

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  MSCI Inc.

  Sept 2013 - Feb 2023

  - Primary Pardot Admin for the company globally, managing all Pardot assets, Users, implementation, Pardot Training Environment- Point-person for Salesforce on Pardot related topics- Main point of Contact between the company's IT Infrastructure team and the Marketing Automation team- Owner of Pardot documentation and trainings- Assistance in Privacy and Consent related matters- Collection and reporting on email campaign performance metrics and identify trends in overall awareness, engagement and conversion- Working with internal stakeholders to assess the campaign objectives and deliver the campaign goals- Identify the best segmentation, email delivery, tracking, and data flow methods based on the target audience (from asset managers to hedge funds) and campaign objectives- Offer solutions to internal stakeholders for improving audience targeting, personalization and email metrics - Build email campaign tracking and automation items as required (tracked URLs, drip and engagement programs, data flow automations)- Monitoring campaign performance and prepare tailored reporting and in-depth analytics using all available tools from PowerBi to enlisting the Research team's help with machine learning tools, covering all relevant topics from sustainable finance to factor investing- Manage large data sets and enforce contact management protocols- Prepare reports and analytics via Google Analytics/Looker (previously Data Studio) and Qliksense, including email, webpage and social media performance and deliver insights and recommendations to stakeholders Show less

  • Marketing Automation Senior Associate

    Jul 2016 - Feb 2023

  • Marketing Technology Associate

    Sept 2013 - Jul 2016
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  Peninsula Ireland

  Feb 2023 - Jun 2024

  Marketing Automation Specialist

  - Customer Lifecycle analysis- Marketo Admin for the Dublin office responsible for all Marketo backend processes used by the Irish teams - Management of marketing automation projects in Marketo from data management to scoring model implementation to building out nurture programs- Email marketing campaign management for the Peninsula and Graphite brands from building emails in Marketo to managing the output schedule- Liaising with client facing teams to optimize and improve backend processes Show less

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  Marsh McLennan

  Jun 2024 - now

  Marketing Automation Support Specialist