Rob Harrington

Rob Harrington

Adweek Magazine - Media Internship

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location of Rob HarringtonSanta Monica, California, United States

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  • Timeline

  • About me

    VP, Social Strategy at Think Jam

  • Education

    • La Canada High School

      1996 - 2000
      High School
    • Chapman University

      2003 - 2006
      Public Relations and Advertising

      Activities and Societies: President of Chapman University Ad Club Became an Advertising junkie and Media Maven

  • Experience

    • ADWEEK

      Jan 2005 - Jan 2005
      Adweek Magazine - Media Internship

      Each year, one student who shows promise and a desire to gain experience in the media aspect of advertising will be selected to complete a 10-week summer internship at Adweek magazine's headquarters in New York. The intern will work in the marketing department and will be exposed to various projects that support advertising sales.

    • Viacom

      Jan 2006 - Apr 2010

      MTV Networks (aka Viacom Media Networks) consolidated the Music, Entertainment, and Kids & Family channels and web sites. I worked on Strategic Accounts that invested across all Music sites (MTV.com, Vh1.com, CMT.com). Co-produced/managed the first branded entertainment series ($6-7MM webisode) that ran across all MTV Networks digital properties. Campaign execution, delivery maintenance, client service, assisted SSE and AE with meeting decks and collateral

      • Sales Strategy Executive - MTV.com, Vh1.com, CMT.com

        Apr 2007 - Apr 2010
      • Sales Assistant - MTV.com

        Jan 2006 - Apr 2007
    • Meebo

      Apr 2010 - Nov 2010
      Account Executive

      Social Graph Technology - Ad SalesI managed direct sales relationships for the Southwest territory with a focus on Television, Theatrical, Home Entertainment, Automotive, Consumer Electronics, and CPG

    • Interclick

      Jan 2011 - Feb 2012
      Sales Executive

      Interclick was an advanced data targeting platform that was acquired in 2011 by Yahoo! I managed a brand and agency relationships in Los Angeles, Las Vegas and San Diego.

    • Genome from Yahoo!

      Dec 2011 - Dec 2012
      Sr. Account Executive

      interclick Inc. was acquired by Yahoo! for our proprietary technology/data platform and expert sales staff

    • Real Media Group - a division of 24/7 Media Inc.

      Jan 2013 - Dec 2013
      Sr. Account Executive

      Led programmatic advertising sales for the Southwest territory (LA, Las Vegas, San Diego).

    • Say Media

      Feb 2014 - Dec 2014
      Sales Executive

      Worked on a team of phenomenal creative minds, strategic thinkers, and true sales professionals. We produced Custom Content Marketing and created Premium Rich Media ad solutions for major blue chip advertisers. This is an example of a video we produced for Toyota Prius and our partner The Kind Life by Alicia Silverstone

    • BRIM Anti-Bullying Software

      Jan 2015 - Mar 2016
      Sales & Business Development, Consultant

      BRIM Anti-Bullying Software is a SaaS provider dedicated to helping schools and school districts reduce and eliminate bullying through anonymous reporting and case management.As Sales & Business Development Consultant for BRIM, I manage sales strategy, lead generation, lead qualification, revenue forecasting, pipeline management, strategic partnerships, and direct sales relationships.

    • Twitter

      Mar 2016 - Aug 2022

      Twitter Next is a world-class creative strategy team that works alongside the sales team to provide best- in-class solutions for Twitter's largest advertisers. In my role, I partnered with leading Media & Entertainment brands to create innovative ideas that earn attention and get people talking. Most recently, I managed the creative relationship with Amazon Prime Video - leading a team of Strategists, Technologists, Creatives, and Producers.

      • Senior Brand Strategist, Media & Entertainment

        Apr 2018 - Aug 2022
      • Brand Strategist

        Mar 2016 - Apr 2018
  • Licenses & Certifications

    • Digital Media Sales Certification

      IAB Certification Commission
    • Social Media Marketing Strategy: TikTok and Instagram Reels

      LinkedIn
      Mar 2023
      View certificate certificate