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Nasri Messarra

Nasri Messarra

E-Commerce, Online Communication and Social Networks Consultant and Trainer

Followers of Nasri Messarra1000 followers
location of Nasri MessarraBeirut, Beirut Governorate, Lebanon

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  • Timeline

  • About me

    Head of the Sociology and Anthropology Department at Saint Joseph University of Beirut - Communication and Digital Marketing Expert

  • Education

    • Université de Montpellier

      2010 - 2015
      Doctor of Philosophy (Ph.D.) Business, Management, Marketing, and Related Support Services Highest honors and congratulations of the jury (Mention très honorable)

      Viral Marketing Strategies on Facebook. Analysis, experimentation and case studies on initial seeding populationsDetails and availability: http://www.theses.fr/2015MONTD019

    • Université Saint-Joseph de Beyrouth

      1995 - 1997
      DEA en Management Business, Management, Marketing, and Related Support Services

    • Université Saint-Joseph de Beyrouth

      1986 - 1990
      Bachelor of Business Administration (BBA) Business Administration and Management, General

    • Collège Notre-Dame de Jamhour

      1972 - 1985

  • Experience

    • Kleudge

      Jan 1990 - Nov 2022
      E-Commerce, Online Communication and Social Networks Consultant and Trainer

      Consultant on a project basis for several organizations and companies including UNDP, JOBDIVA (NY), LFPCP, LCRN, etc. Training for managers and employees on advanced use of office programs, special programs like Microsoft Visio, Microsoft Project, Microsoft Access, Prezi, etc.Training for managers on social media management, e-reputation, content creation, online marketing and advertising on online social networks, etc.

    • Saint Joseph University of Beirut

      Nov 1991 - now

      Teaching "online communication and influence strategies", "e-conomy", "creating and using online videos", and "e-commerce website management" for Masters students.

      • Head of the Sociology and Anthropology Department

        Sept 2020 - now

      • Associate Professor & Director of the Master in Information and Communication

        Nov 1991 - now

    • LCPS

      Jan 1999 - Jan 2010
      IT Consultant

    • BuyLebanese.com

      Jan 2000 - Jan 2004
      Co-Founder, Developer and co-manager

    • DHL

      Jan 2000 - Jan 2011
      IT Consultant

    • Lebanese Transparency Association

      Jan 2004 - Jan 2010
      Consultant

    • Leebosoft sarl

      Jan 2004 - Jan 2004
      Co-Founder

      Idea, concept and project manager of the "Leebo - History of Lebanon part I" interactive CD.

    • The Talkies

      Jan 2004 - Dec 2014
      Consultant

    • National School of Administration (ENA Liban)

      Jan 2005 - Jan 2006
      Lecturer

      Training for civil servants on advanced use of office programs (Microsoft Word, Excel, Powerpoint and Access)

    • Université de Montpellier 1

      Jan 2011 - Jan 2013
      Coordinateur Enseignement à Distance

    • American University of Beirut

      Jun 2016 - Jul 2016
      Instructor

      Consumer Behavior (MKTG 312) - MBA

    • European Union

      Sept 2016 - Jan 2017
      Senior Expert

      European Union Support to Parliamentary Development in Lebanon - Senior Non Key Expert to train Parliamentary Staffers on computer skills and software techniques

    • American University of Beirut

      Mar 2017 - Jul 2017

      • Lecturer - Social Media - MBA (MKTG350H)

        Jul 2017 - Jul 2017

      • Consultant and Trainer

        Mar 2017 - Jul 2017

    • European Union

      Apr 2017 - May 2017
      National Expert / Web & Community Management

      Technical Assistance to Support the Government of Lebanon’s Preparation of Exploiting and Producing Offshore Oil and Gas ResourcesEuropeAid/137502/DH/SER/LB

    • WORLDWIDE INITIATIVE FOR LEBANON BY LEBANESE (WILL) LIMITED

      Jul 2017 - Jul 2019
      Digital Marketing Consultant and Social Media Strategist

      Consulted for the following projects at W.I.L.L.:- LOGI "Stop the 4 Laws" Campaign (Feb. 2018): https://www.facebook.com/logilebanon/videos/968740496625408/

    • American University of Beirut

      Jan 2019 - Feb 2020
      Instructor in Digital Marketing - Executive MBA (EMBA 521)

    • Universidad de Granada

      Jul 2019 - Jul 2019
      Erasmus+ KA107 International Mobility Program

    • Akademia Ignatianum w Krakowie

      Oct 2019 - Oct 2019
      Visiting Professor

      Lectures on:- Political communication and influence on social media- Digital Marketing Strategies and Storytelling- Social Media platforms (specificity and analytics)- Personal Branding and Branding

    • CELSA Paris-Sorbonne

      Dec 2019 - Nov 2022
      Visiting Professor

      2019, Dec. 2 to Dec. 5 - 8 hours lecture on Digital Marketing2020, Dec. 1 to 4 - 9 hours lecture on Digital Marketing2021, Nov. 15 to 18 - 14 hours lecture on Digital Marketing for L3 Marque and M2 Communication Corporate students2022, Nov. - 8 hours lecture on Digital Marketing

    • Siren Associates

      Feb 2020 - now
      Communications Expert

      Communication expert on the British Policing Support Project (BPSP)

    • Institut français

      Dec 2020 - Dec 2020
      Senior Instructor - Digital Journalism

      Short training on digital journalism and social media

    • Universität Erfurt

      Jun 2021 - Jun 2021
      Visiting Professor

      Lecturer in "Political marketing in post-civil war Lebanon" - 28 hrs

    • EMLV - École de Management Léonard de Vinci

      Jan 2022 - now
      Lecturer - Thesis Supervision

    • Université Paris Nanterre

      Jan 2022 - Jan 2022
      Visiting Professor - Seminar on graph theory, manipulation and discussion analysis on social media

    • University of Montpellier

      Apr 2022 - Apr 2022
      Visiting Professor

      Digital Marketing Seminar for MOMA students

    • MAGENTA

      Oct 2022 - Feb 2023
      Principal Researcher

    • International Republican Institute

      Oct 2022 - Jan 2023
      Communication Expert

    • TheCozyPod

      Oct 2023 - now
      Communications Consultant

  • Licenses & Certifications

    • Design Thinking

      USAID HECD Program
      Jun 2020

    • Be Your Own Boss Entrepreneurship Workshop

      USAID HECD Program
      May 2020

    • Brand24 Internet / Social Media monitoring and analysis

      Brand24
      Jun 2023
      View certificate certificate

    • Microsoft Power Apps Essential Training: The Basics

      LinkedIn
      Feb 2023
      View certificate certificate

    • Branding for Designers

      LinkedIn
      Apr 2020
      View certificate certificate

    • Storytelling for Advertising Campaigns

      LinkedIn
      Apr 2020
      View certificate certificate

    • Learning Tor and the Dark Web

      LinkedIn
      Apr 2020
      View certificate certificate

    • Adobe XD: Using UI Kits

      LinkedIn
      Mar 2020
      View certificate certificate

    • Create A Brand Strategy

      LinkedIn
      Jun 2019
      View certificate certificate

    • Web doc et cultures numériques

      AUF
      Nov 2018

    • Learning Python

      LinkedIn
      Mar 2020
      View certificate certificate

    • Quantitative Research in Business

      ISSAE Cnam Liban
      May 2016

    • Initiation to Moodle

      Saint Joseph University of Beirut
      Jul 2009

    • Distance Learning Tutor

      AUF
      Feb 2012

    • Simulations and Role Games in Education

      Saint Joseph University of Beirut
      Jul 2006

    • Introduction to Unix

      New Horizons Computer Learning Centers
      Mar 2001

    • Advanced Unix

      New Horizons Computer Learning Centers
      Mar 2001

    • Online Services Development (Concepteur de services en ligne multisectoriel)

      AUF
      Apr 1999

  • Honors & Awards

    • Awarded to Nasri Messarra
      Lokman Slim Award Lokman Slim Foundation Feb 2022 The Lokman Slim Foundation (LSF) aims to counter the culture of impunity in the MENA region around political assassinations. The award was received for the analysis/report on the hate network on Twitter prior and after Lokman's assassination.
    • Awarded to Nasri Messarra
      Best Review Award LCIS 2016 Jun 2016
    • Awarded to Nasri Messarra
      Best Paper Award Information and Communication Technologies in Organizations and Society (ICTO) 2016 Mar 2016 Nasri Messarra and Anne Mione, "the strength of weak links on Facebook: a personal branding strategy"

  • Volunteer Experience

    • In charge of communication

      Issued by Offre-Joie on May 1989
      Offre-JoieAssociated with Nasri Messarra

    • Member of the Steering Committee of the Diane Foundation Chair at USJ

      Issued by Fondation Diane on May 2019
      Fondation DianeAssociated with Nasri Messarra