Jack Sanders

Experience

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  Red Bull

  Jan 2011 - Mar 2018

  • Graphic Designer

    Sept 2011 - Mar 2018

  • Student Brand Manager

    Jan 2011 - Sept 2013
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  Condé Nast

  Dec 2012 - Feb 2013

  Junior Designer

  Internship Working with the March Issue which involved working on numerous layouts and doing cut-outs for the magazine.

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  RISING Visual Arts Studio

  May 2015 - Jan 2016

  Designer

  - Lead designer on event materials and stage design- Created visual identities, websites and logo designs for clients.

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  Thestyleworkshop

  Jul 2015 - Jun 2016

  Creative Director

  Creative Director at Shenzhen based fashion, branding and marketing company. Creating and designing full concept and design for events such as monthly fashion events and Chinas Super Model Contest.

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  睿时尚趋势网

  Jun 2016 - Feb 2018

  Creative Director

  - Led a team of 6 designers and was the key liaison for international clients.- Managed the design and creation of 6 websites and increased ranking by 250%.- Orchestrated the creation of quarterly trend books.- Created and executed the design of fashion shows and trade shows.

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  Vaporesso

  Feb 2018 - May 2020

  Creative Director and Brand Manager

  - Built and developed strategies for multiple brands from zero. Winning the Red Dot award for new branding.- Creative lead for new product marketing strategies that were implemented across creative departments.- Collaborated with the digital marketing team to help increase followers by over 140k in 6 months.- Managed the creative direction for the redesign of Vaporesso’s website. Led the project through the whole process, including 408 pages, which were designed and written by myself and 6 designers, implemented by 2 coders, in 1 month.- Produced market and competitor analysis reports.- Defined company values and developed new company branding strategy to emulate these values.- Delivered new product marketing strategies to in-house teams and external agencies.- Hosted online webinars and live-shows to introduce the new products to fans on social media. Show less

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  Innokin Technology Co.,Ltd

  Jun 2020 - Mar 2021

  Brand Director

  - Drive the newly-established branding for the company throughout global campaigns.- Built and developed strategies for multiple brands from zero.- Made Innokin the 1st eco-friendly company in the industry, which led major competitors to follow.- Direct, lead, and oversee multiple designs to provide superior quality assets that meet or exceed the stated objectives.

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  Crabtree & Evelyn

  Mar 2021 - Sept 2021

  Creative Director - APAC

  - Implemented and tailored the international branding to fit APAC’s market needs.- Directed and provided creative assets for several TVC’s including one which gained over 1 million likes in a week.- Managed multilingual international teams across APAC. Led each individual market to define brand strategies.- Conducted and analysed new market data to create brand visions.- Collaborated cross-departmentally to define marketing strategies across different social media and sales channels. Show less

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  MELI Game

  Mar 2021 - Jan 2022

  Chief Marketing Officer

  Head of Marketing and Operations management. Lead a team for the promotion of MELI metaverse and Tokenomics through multiple social media platforms. Worked with development team to implement new game strategies. Increased user base internationally, from China to Indonesia to Vietnam. Achieving a position in the top 50 Play-to-earn games of 2021.

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  Aquios Labs

  Jan 2022 - Nov 2022

  Co-Founder

  - Led the creation and development of new brand AquiosLabs. Developed and delivered global strategy, based on an analysis of the target audience, market, and competition. Involved in all aspects of the business, including sales and product.- Creative lead on global marketing campaigns. Target specific audiences based on sales goals, market analysis, and product positioning. Achieve sales goal of 11 million units in USA.- Collaborate with internal and external departments to develop and implement national campaigns.- Lead a team of 21 which includes designers, social media, and online and offline marketers. Hold weekly activities to help the team explore their creativeness and maximise their potential. Implement and utilise project management and analytics tools to manage campaigns efficiently and analyse results. Show less

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  HYPEWORKS

  Sept 2022 - Jul 2023

  Creative Lead

  - Worked with many different clients that include headphones, computer accessories, self-care, and other consumer electronics.- Developed brand guidelines and creative outputs based on market research.- Led the production of assets for multiple brands.- Involved with creating marketing strategies to increase brand awareness and sales for multiple brands. Achieved a 600% increase in revenue and 60,000% increase in market reach.

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  Futu Holdings Limited

  Jul 2023 - now

  As the head of the global brand department at Futu, I lead the development and implementation of strategies for our flagship global brand, moomoo. Collaborating closely with our dedicated team, we produce creative campaigns that are tailored to our target audience, ensuring our brand remains relevant and impactful in the global market. Leading the Brand, Copywriting, Creative, and Compliance teams, I ensure a cohesive approach that aligns with our brand vision and business objectives, driving growth and engagement across all channels.Lead collaboration efforts with our local markets in the US, Canada, Hong Kong, Singapore, Malaysia, Australia, and Japan, leveraging regional insights to tailor our approach effectively. Developing global campaigns that resonate universally, ensuring a cohesive and consistent brand experience across all markets. Show less

  • Head of Global Branding

    Oct 2023 - now

  • Localisation and Compliance Leader

    Jul 2023 - Oct 2023