Meredith Solis

Experience

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  New York Red Bulls

  Jan 2003 - Dec 2003

  Manager of Youth Soccer and Community Programs
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  Success Communications Group

  May 2004 - Jun 2010

  Account Executive
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  Bernard Hodes Group

  May 2012 - Jan 2013

  Senior Account Director

  HODES - Helped corporate and non-profit organizations solve critical recruitment challenges by developing marketing and communications strategies to reach the right candidates—in the right places—with unique and meaningful messaging: comprehensive websites, micro-sites, on-boarding sites, SEO, e-mail marketing, mobile, social media, banners, direct mail, video, and more.Clients: NYU Langone Medical Center, Memorial Sloan-Kettering, Maimonides, Michaels & Success Academy Charter Schools. Show less

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  St. Jacques Marketing

  Jan 2013 - Apr 2018

  St. Jacques is a strategic franchise marketing agency dedicated to leveraging data and insights to inform marketing strategies. We excel in unraveling intricate marketing puzzles, ensuring each endeavor drives impactful lead generation and holistic brand growth. In this role, my focus encompassed:•Developing and managing national B2B and B2C lead generation and integrated marketing programs including: Market research, Branding and Positioning, Strategic planning, budgeting, media planning/execution, and ROI tracking•Managing a team of account executives focused on executing global rebrands, marketing campaigns and local go-to market strategies. •Directing a variety of specialty initiatives from global search website development, and social strategies to video production and local marketing strategies•Clients: Coldwell Banker Commercial, Weichert, Supercuts, Nathan's Famous, Century21, ServiceMaster, Caron Treatment Centers, Jack in the Box, and others. Show less

  • Vice President, Account Management

    May 2014 - Apr 2018

  • Senior Account Director

    Jan 2013 - May 2014
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  WorkWave Agency

  Apr 2018 - Aug 2023

  Director, Agency Services

  As part of the WorkWave field service product offerings, our enterprise agency services takes a dynamic approach to marketing that is tailored to the specific needs of each client. Fueled by data and marketing insights, we will fully evaluate where you are today to create highly targeted, cost-effective marketing initiatives that help you reach your goals. In my role, I:- Boosted the Marketing Technology Stack by optimizing functionality and efficiency to support the companies' strategic initiatives.-Drove customer experience improvements through strategic partnerships with key agencies, boosting client satisfaction and retention.-Generated 56% ROI from omnichannel marketing strategies, driving cost-effective campaigns and improved brand visibility.-Evolved internal agency strategies, leading to a revenue surge of 31% through targeted optimizations and streamlined processes.-Managed cross-functional teams in the development of integrated branding strategies, aligning marketing efforts with business objectives and driving a increased engagement. Show less

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  WorkWave

  Aug 2023 - Jul 2024

  Vice President, Marketing Strategy

  WorkWave empowers field service businesses of all sizes by providing cutting-edge technology and services, enabling them to realize their full potential. The company has united various organizations such as RealGreen, Coalmarch, Slingshot, TEAM Software, and TaskEasy, alongside top talent and a comprehensive product portfolio. Our platforms enable clients to streamline sales and marketing processes, enhance back-office efficiency, and gain comprehensive visibility into field operations—all within a user-friendly interface. With WorkWave's platform, our 6,000+ clients access unparalleled business insights, empowering them to boost efficiency, drive revenue growth, and deliver exceptional customer experiences.In my role, I focused on the following:-Directing digital marketing efforts, including SEO, SEM, paid and social media, and email marketing, achieving significant online traffic and conversion growth.-Increasing revenue growth by overhauling the Enterprise Marketing offering, leading to enhanced market position and competitiveness.-Driving the development of a new marketing product line, resulting in a 36% increase in customer acquisition for PE companies. -Enhancing customer profiling, competitive research and brand equity analysis positively impacting brand recognition and market positioning.-Increasing market share by 22% through strategic management of multiple acquisition brands, resulting in strengthened consumer loyalty and competitive advantage.-Directing all marketing activities, from strategy to execution, aligning marketing efforts with business goals to achieve measurable growth. Show less

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  TopFire Media Inc.

  Sept 2024 - now

  Senior Vice President Operations

  TopFire Media offers a comprehensive approach to franchise marketing and lead generation by integrating SEO, digital advertising, PR, content marketing, and strategic delivery systems. Partnering with iFranchise Group, we leverage deep industry expertise to serve franchisors at all stages—from emerging brands to established businesses. TopFire’s multi-faceted marketing strategy is designed to drive optimal results across industries like foodservice, retail, health, finance, and education, emphasizing the power of diverse, coordinated tactics to maximize conversion rates and fuel franchise growth. Show less