Avnish Kaur

Experience

• 

  CloseUp Fest

  Jul 2014 - Aug 2014

  Social Media Intern

  Revolved around marketing campaigns through social media platforms like Linkedin, Twitter, Facebook.

• 

  American Express

  May 2017 - now

  Spearheaded portfolio planning to scale up pre-attrition strategies for existing American Express Card membersAppointed as the Marketing Scrum Leader for India Retentions Team to lead 5+ Agile Marketing Projects managing internal & externalstakeholders independently with global teams spread across APAC and EMEA markets.Prepared and presented critical financial management actions under marketing efficiency to senior leadershipConducted market research to identify customer needs and preferences, resulting in the launch of elevated incentiveResponsible for planning and executing 100+ retention offers and campaigns, resulting in the second highest market with the lowest attrition rate in 2022-23Improvised customer retention communication plans with reiteration of product benefits, notably increasing open rates by 8%Optimised marketing offers and promotions on a quarterly basis to reduce attrition by 3-4% YoY Show less • Contributing information to sales strategies by evaluating current product results & monitoring competitive products. • Observing consumer behavior & patterns for a constructive solution for all the high end products • Collaborating with internal departments to facilitate client need fulfilment.• Maintaining updated knowledge of products & services to ensure advanced deliverables.• Perform a behavior analysis while researching for prospective accounts & follow through a successful agreement.• Training peers on various system protocols and portfolio management across north, south & west regions.• Monitoring a financial portfolio of more than 1,100+ clients; explore & communicate opportunities to increase revenue. Show less • Perform detailed analysis and research of client retention issues to facilitate timely and successful resolutions.• Utilize pre-approved credits and offers based on clients’ situation and performance level while following the policy to document and apply these changes.• Increased billings with a first contact resolution to identify and implement account retention strategies. • Handled high maintained escalated accounts accustomed with the elements of building positive rapport of the brand.• Assisted in training existing team members through peer partner process and developing work instructions for retentions specialist and other related member campaigns. Show less

  • Assistant Manager - Acquisiton Marketing

    Dec 2023 - now

  • Assistant Manager - Customer Marketing (Retentions)

    Oct 2021 - Nov 2023

  • Account Development Manager

    Jul 2019 - Oct 2021

  • Senior Retention Specialist

    May 2017 - Jun 2019
• 

  Cognizavest

  Jun 2020 - Jun 2020

  Industrial Psychology