Kevin Wu

Experience

• 

  San Diego Ice Arena

  Jun 2004 - Dec 2012

  • Spearheaded new Facebook and Twitter marketing campaigns to maintain a loyal audience• Increased active users by 20%, fans by 30% and increased followers by 200% within 3 months of implementation• Led teams in event coverage in order to create positive PR• Produced and directed videos to showcase multiple facets of SDIA operations• Independently conducted primary research of our current fans to further analyze the target demographics• Installed database management process to capture/communicate with raving fans• Created and managed the SDICE blog to update audience on various rink operations and events Show less • Managed a team of 15 to run operations generating over $500,000 in yearly revenue• Solely managed all travel and team sales to ensure completeness and distribution• Developed and implemented a system for team sales which improved efficiency and effectiveness 100%• Created and continuously updated social media platforms for sales and product release news• Independently wrote and implemented a marketing plan in order to utilize new media channels for maximum coverage• Assessed yearly inventory and sales numbers to determine strategies to maximize revenue• Created annual store booking orders utilizing sales and inventory numbers for a full yet cost efficient order Show less

  • Social Media Coordinator

    Jan 2011 - Dec 2012

  • Shop Manager

    Jun 2004 - Dec 2012
• 

  San Diego State University

  Aug 2010 - Dec 2010

  Marketing Consultant - Account Executive

  Client: Healthcare of Today• Established and maintained communication with client to ensure a positive relationship• Worked directly with CMO and company executives to establish marketing goals/objectives• Led a team to conduct research for improved insight of the heart transport/transplant industry• Recommended various marketing strategies for maximum industry awareness and adoption• Constructed Power Point presentations to recommend strategies for an effective market release• Culminated in the creation of an Integrated Marketing and Communications Plan along with a presentation made to company executives who will use the recommendations upon FDA certification of the revolutionary heart transport product Show less

• 

  Open Road Films

  Jan 2013 - Jun 2013

  Manager of Distribution

  • Managed distribution and screenings for approximately 200 independent and/or sub-run theaters • Analyzed theatre grosses to determine booking strategy within DMAs• Created weekly and monthly reports looking at average growth and loss to determine overall profit• Worked directly with SVP in helping maintain all aspects of distribution duties to maximize work flow

• 

  Warrior Sports

  Jun 2013 - now

  Sales Representative

  + Manage sales in Western USA including big box retailers & e-commerce stores+ Work directly and indirectly with teams ranging from collegiate to club level for equipment needs

• 

  Tournament Sports

  Jun 2013 - now

  + Provide elite athlete services with vast clientele of Olympians+ Hands on support for equipment not limited to figure skate boot and blade servicing+ Managed events from local grassroots to international large scale attendance+ Created & managed social media channels with over 50k followers + Produced & shot all social content pieces + Manage territory sales in the Western US including big box & e-commerce retailers+ Sales team eclipsed 6M in annual sales in 2022+ Consulted on new product development and corresponding product launches

  • Technical Representative - Jackson Utlima

    May 2014 - now

  • Sales Representative - Jackson Ultima

    Jun 2013 - now
• 

  Alleson Athletic

  May 2014 - May 2018

  Sales Representative

  • Managed 400+ sporting goods retailers in Southwest United States (CA, AZ, HI, AK)• Increased annual sales over $1M through building strong industry relationships• Developed custom artwork to meet client needs• Supported client sales staff via product training sessions

• 

  Pukka, Inc.

  Jan 2017 - Nov 2020

  Sales Representative

  • Managed team sales in Southwest United States

• 

  CHAMPRO

  Oct 2018 - Apr 2024

  Sales Representative

  + Oversaw territory sales in So CA, So NV, HI (formerly AZ & NM)+ Daily assistance in artwork, order placement, sales tools while working through team retailers and ad spec groups+ Combined annual sales of over $1M

• 

  Richardson Sports

  May 2024 - now

  Sales Representative

  + Territory Manager - AZ, NM, HI