Julia Paviour

Experience

• 

  Bales Worldwide Ltd.

  Jan 1991 - Jan 1996

  Planning Manager

  Researching and planning escorted tour itineraries and preparing them for inclusion in the annual holiday brochure. This included the opportunity to travel overseas and test the itineraries first hand as well as escorting some of the group tours myself.

• 

  British Airways Holidays

  Mar 1996 - now

  -Managing the digital marketing strategy including maximising our exposure in Paid Search, SEO Organic rankings, affiliate marketing, retargeting and organic social media-Introduced user generated content as part of our communications strategy to improve advocacy and word of mouth-Implemented and manage in-house paid search activity for one of our accounts-Active member of Sustainability working group-Contribute to internal comms and well-being initiatives-Strategic thinking -Author and presenter of our one-day Welcome to British Airways Holidays session- Managed the inhousing of our organic social media channel including LinkedIn, Facebook, Instagram, Pinterest and Spotify Show less

  • Digital Marketing Manager

    Aug 2018 - now

  • Digital Marketing and Content Manager

    Nov 2010 - Aug 2018

  • Offline Business Performance Manager

    Mar 1996 - Nov 2010