Burhanuddin Rabbani

Experience

• 

  PT. ASTRA DAIHATSU MOTOR

  Mar 2018 - now

  Results-driven professional with expertise in sales growth, distributor management, and supply chain optimization in the automotive parts industry. Proven track record in maximizing revenue, expanding market share, and ensuring seamless procurement with local and overseas partners.🔹 Key Expertise & Responsibilities:✔ Sales Growth & Market Expansion – Established new distributor channels, expanding sales coverage and revenue.✔ Distributor & Partner Management – Built strong relationships with distributors (B2B, Authorized branch, and dealership & fleet operator) and suppliers (local & overseas)✔ Demand Planning & Inventory Control – Ensured lean inventory management while maintaining high availability to meet customer demand.✔ Procurement & Supply Optimization – Managed local and overseas supplier coordination, ensuring on-time fulfillment and cost efficiency.✔ New Product Development – Collaborated with internal teams and suppliers to introduce product alternatives, increasing competitiveness.✔ Sales Strategy & Business Development – Created and executed data-driven sales plans, enhancing brand positioning and profitability.✔ Process & System Efficiency – Implemented digital solutions to optimize order management, tracking, and distributor engagement.✔ Team Leadership & Development – Led and mentored teams to improve sales execution, supply chain performance, and overall business growth.Blending sales expertise with supply chain efficiency, I drive business growth, revenue expansion, and market leadership in the automotive aftermarket. Show less Led service parts procurement and sales from local & overseas suppliers, ensuring demand fulfillment, revenue growth, and supply chain efficiency. Spearheaded market expansion, supplier optimization, and business process improvements to drive profitability and sustainability.🔹 Key Responsibilities:1. Revenue & Market Growth – Optimized procurement strategies and introduced alternative parts to increase sales & market share.2. Supply Chain & Demand Fulfillment – Ensured high supply-ability by improving vendor performance & inventory control.3. Strategic Procurement & Sales Planning – Developed monthly delivery plans, aligning supply with maximum sales potential.4. Business & Process Optimization – Led Kaizen initiatives to enhance vendor reliability and supply chain efficiency.5. Supplier & Partner Development – Strengthened local & overseas partnerships to improve delivery performance and cost efficiency.6. Leadership & Team Development – Mentored and coached teams while driving yearly PDCA cycles for continuous improvement.🔹 Key Business & Process Improvements:1. Supplier Ordering System (create web based system for procurement transaction, eliminate manual process and increase efficiency)By aligning procurement excellence with revenue-driven strategies, I drive business growth, operational efficiency, and long-term market success. Show less Managed service parts procurement and sales from local & overseas suppliers, ensuring demand fulfillment, inventory optimization, and sales profitability.🔹 Key Highlights:1. Maintain good delivery fulfillment by vendors to ensure good supply-ability2. Calculate & control order quantity to boost sales revenue3. Develop alternative parts to expand market share and revenue4. Create monthly delivery plan with suppliers to generate highest sales possibility5. Create Kaizen (improvement) of vendor to increase supply-ability6. Coaching & Mentoring Team7. Planning yearly PDCA cycle🔹 Key Improvements:1. Digital Stock Taking – Replaced manual processes with a Web & App system, boosting efficiency.2. Faster Delivery Strategy – Implemented Overseas Direct Delivery, cutting lead times.3. Supply Performance Boost – Eliminated waste (Muda) to increase fulfillment rates.Aligning supply chain excellence with business growth to drive sales and market competitiveness. Show less Managed customer order supply for Daihatsu Domestic & Export Markets, ensuring high supply ratio KPI to maximize sales revenue and profitability. Optimized lead times, inventory, and logistics to drive efficient order fulfillment while strengthening relationships with Indonesia & overseas distributors.🔹 Key Responsibilities:1. Control good supply chain to overseas, authorized branch, fleets, and parts dealers to support revenue growth.2. Control delivery lead time within SLA to keep competitiveness.3. Maintain good communication with distributors to keep good relationship.4. Expand sales revenue by creating seasonal marketing program with distributors.5. Customer complain handling to keep good CSI.6. Coaching & Mentoring Team7. Planning yearly PDCA cycle8. Kaizen Improvement🔹 Key Improvements:1. Develop Web & Android App for distributors to monitor their order supply status2. Workshop (Authorized Branch) Delivery Improvement (Increased delivery frequency from 1x to 2x per day to reduce lead time delivery and increase sales turn over.3. Direct Delivery from Vendor to Customer to reduce lead time delivery. Show less

  • Head of Parts Sales & Supply Chain Sections

    Jan 2024 - now

  • Procurement Section Head

    Jan 2023 - Dec 2023

  • Procurement Supervisor

    Jan 2022 - Dec 2022

  • Supply Management Supervisor

    Mar 2019 - Dec 2021

  • New Employee Development Program

    Mar 2018 - Mar 2019