Yashraj Chhatwani

Experience

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  CHANEL

  Mar 2014 - May 2014

  Press Office Intern
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  Freelance, Self Employed

  Apr 2015 - Nov 2015

  • Tarsus Group: Marketing & Operations at SkyView at Dubai Air Show

    Oct 2015 - Nov 2015

  • Galeries Lafayette: Public Relations & Marketing Officer

    Apr 2015 - Oct 2015
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  Al Tayer Group

  Dec 2015 - Jan 2017

  Regional Brand Marketing Coordinator

  Regional Marketing Coordinator For Lifestyle Portfolio (Armani Exchange, Banana Republic & Gap)RETAIL & CAMPAIGN MANAGEMENT:Accountable for all annual retail marketing calendar including planning, delivering & evaluating the successDefined specific & focused strategy pillars for key stores across UAE, Kuwait & QatarLead key elements of seasonal campaigns both off-line & online, ensuring robust planning, timely delivery and full evaluation of each activityWorked alongside the PR, Social Media, Events & CRM teams to support the delivery of marketing campaigns & brand expansion plansResearched & prepared competitor analysis report, and made suggestions for future strategy & tacticsAssisted Marketing Manager with various event management activities including “Gap Wishing Wall for Ramadan” and other events for the general publicMonitored overall effectiveness of promotions/launches through tracker sheets, incremental sales, ROIOTHER MARKETING ACTIVITIES:Provided information & reports eg: loyalty program customer segmentation reports & CRM resultsDeveloped & monitored growth of CRM database to enhance projects against business objectives Show less

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  Chalhoub Group

  Feb 2017 - May 2019

  Heading Marketing for Men’s & Womenswear Luxury portfolios across the Middle East (UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, Lebanon & Egypt) (Portfolio Brands includes - Paul Smith, DSquared2, Marc Jacobs, Paule Ka, Zadig & Voltaire, Alice & Olivia)BRAND AND CATEGORY STRATEGYIdentified actions aimed at influencing B2C & B2B behaviour and setting clear targets based on a well-structured analysis of the consumer & shopper segmentationDeveloped and executed all regional brand strategy across multiple brands within the portfolio to achieve increase sales and footfall resulting in overall increase in Value & unit per transaction by 17%Identified a gap in core business objectives for Zadig & Voltaire, and developed innovative strategy leveraging an opportunity for market development led by capitalizing on social media & influencersPERFORMANCE MONITORING & DIGITAL MARKETINGDeveloped & monitored KPIs across the brand portfolio to meet business objectives along with benchmarking and monitoring against industry performance & competitors Ensure a balance score card is maintained in light of potential level of risk and financial impact to categories to decides on right level of response and investmentEvaluating executions not only for their creative potential to achieve objectives, but also for their practical and technical feasibility to work effectively within the chosen medium.CONSUMER INTELLIGENCE & RELATIONSHIP MARKETINGDeveloping a long-term view on the data and research requirements for the brand, categories & storesGenerating powerful consumer & shopper insights & reports to build clear customer segmentation Analysing future trends, articulating how the business is required to adapt and satisfy new consumer needs & behavioursExecution of high-level campaign from collecting data, creating insights, sending brand & promotional information while establishing a personal relationship with the customers Show less

  • Senior Brand Marketing Executive - Menswear & Womenswear Portfolio

    Jan 2018 - May 2019

  • Regional Brand Marketing Executive - Footwear Portfolio

    Feb 2017 - Dec 2017
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  Tarsus Group

  Jun 2019 - Jun 2020

  Senior Events & Operations Executive

  Leading all events & operations for Dubai Air Show 2019 & GESS Education 2020 Show Establishing production and quality control standards, developing budget cost controls and obtaining data regarding types, quantities, specifications, and delivery dates Developing and maintaining operations plans to include all program requirements, labor hours, cycle, production costs, and image.Presenting and working with various internal departments (Marketing, Business Development & Dubai Airports) to manager and give sufficient roles & responsibilities Providing guidance to the development of process planning, including personnel requirements, material needs, subcontract requirements, facility needs, and equipment’s needs.Working on various different software – Salesforce, SAP, CARLOS, EOS, and EAS for ensuring all management of vendor information and exhibitor processing requests. Organising facilities for car parking, traffic control, security, first aid, hospitality and the media making sure that insurance, legal, health and safety obligations are followedOversee the dismantling and removal of the event and clear the venue efficientlyProducing post-event evaluation to inform future events Show less

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  The Cobbler LLC

  Nov 2020 - Mar 2022

  Marketing & Digital Communications Specialist

  Leading all projects to develop marketing campaigns, brand collateral, and long-term strategies – overseeing the work of external consultants, including web developers, videographers and online platform vendors Managing brand resources and processes to enable consistent brand delivery, i.e., message frameworks, visual assets, key terminology, accurate data and highlights Working closely with MD to support the organization’s growth by developing content marketing and demand generation strategies that drive awareness and engagement with The Cobbler & Albert Socks brandResponsible for the development and implementation of strategic and external events calendar to drive awareness with new prospects and accelerate existing opportunities Responsible for overarching strategy of The Cobbler corporate website, including UX, design, SEO and content development. Collaborated closely with web development to optimize website content and conversions along with development of Loyalty programDeveloped a centralized marketing calendar which included spotlight articles, social media and email campaigns, overseeing their full life cycle, including creation, creative/copy development, data segmentation, and reporting/analysisProviding insight and analysis on the value and potential ROI of new marketing platforms and emerging marketing channels Show less

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  Emirates

  Mar 2022 - Jan 2024

  Partnerships Activation Specialist - Emirates Skywards
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  Marriott International

  Jan 2024 - now

  Senior Manager, Enterprise Partnerships - Middle East & Africa