Nairah Daruwalla

Experience

• 

  Red Fuse Communications

  Jun 2016 - Jul 2016

  Digital Marketing Intern

  Collaborated with the Google India and Facebook India team to create integrated brand campaigns including,An integrated campaign for the most used and trusted brand in India, Colgate toothpasteAn integrated campaign for a billion dollar whitening toothpaste brandA digital campaign for a leading US pet food manufacturer

• 

  Seedle

  Feb 2018 - May 2021

  Brand Manager

  •Digital Marketing•Creation and development of brand identity

• 

  Mirum Agency

  Jun 2018 - Jul 2018

  Strategy Intern

  •Worked as a strategist on a political campaign.•Worked as a strategist to handle a public relations crisis for a leading industrial brand. •Conducted an extensive research study to understand consumer behaviour in the Indian edible oil category and worked with a team on ideation and strategy crafting for Emami oil.

• 

  Procam International Private Limited

  Feb 2019 - Mar 2019

  Media Coordinator

  Media centre coordination for the Tata Mumbai Marathon, 2019.

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  BBDO Worldwide

  Jul 2019 - Oct 2019

  Strategy Intern

  •Carried out extensive primary and secondary market research studies to draw insights on consumer behaviour.•Collaborated with the planning team on ideation and strategy building activities for brands like Glenmark, HP, P&G and WhatsApp.

• 

  Course5i

  Jun 2021 - Jun 2024

  - Led the Strategy Support team of a Fortune 500 Global Technology company. Primarily, focused on identifying data-backed insights that guide senior leadership in making long-term decisions for the business- Partnered with the Product development, UX Research, and Cloud Value Advisory team of a FAANG company on projects for the Smart Device market- Collaborated with cross-functional teams in the development and launch of new Artificial Intelligence products- Expanded the business portfolio by adding completely new services, resulting in new customer wins, and increased profitability- Introduced efficiency-doubling automation capabilities that have become standard operating procedures in the organisation- Leading a new segment of product developments as part of the Product Innovation team at Course5i- Received accolades for Team Excellence, Value Addition work and Quick Turnaround of Quality work Show less

  • Senior Cloud and Emerging Technologies Analyst

    Jul 2023 - Jun 2024

  • Data Analyst

    Jun 2021 - Jul 2023
• 

  EY

  Jul 2024 - now

  Consultant - Emerging Technologies

  Driving AI-led digital transformation projects across industries.