Floris Kleyweg

Experience

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  Bolidt

  Jan 2012 - Aug 2016

  Executive chauffeur

  As an executive driver, I was responsible for the transportation of clients to and from destinations in a comfortable, safe, and efficient way. It required professional, calm, and flexible behaviour and attitude in driving and non-driving situations.

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  AP Hout

  Jul 2015 - Aug 2015

  Planning engineer

  At AP Hout I was responsible for all the tasks that involved in being a planning engineer. I gained experience in calculating, 3D-drawings, blueprints, client contact, management and contact with suppliers.

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  GoalieWorks ®

  Sept 2017 - Apr 2024

  I’m responsible for setting up and organising multiple training activities. I am also responsible for the overall wellbeing of the goalies and trainers. By doing so, I gained extensive experience in interpersonal communications (e.g. providing goalies and trainers with personal feedback).During my active career of being trainer, I guided several clinics and hockey camps. I also gained experience in organising charity events. During my internship I was involved in sales, fairs, promotion and orders. I also created the branding, website and content for a new training product.

  • (Head) Trainer

    Sept 2010 - Apr 2024

  • Marketing Trainee

    Sept 2017 - Jan 2018
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  Pimm® Solutions

  Feb 2019 - Feb 2021

  During my traineeship at Pimm Solutions I started working on a case. The big question was: “What is the current customer journey in the multiple webshops of Pimm Solutions and how can it be optimized?”. In order to work out this case, I sought a lot of interaction with the target group. Through interviews, analyses and usability tests, among other things, I developed prototypes for optimization. I tested these prototypes, carried them out and eventually put them forward in a long-term advice report. Show less

  • Marketing & Design

    Jun 2019 - Feb 2021

  • Graduate Marketing Trainee

    Feb 2019 - Jun 2019
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  Amega Groep

  Mar 2021 - Feb 2022

  Online Marketing After Sales

  At Amega I was responsible for the After Sales of the labels Ames, ServiceOnly and Groeneveld Fietsen. For these labels I took care of the e-mail marketing, social media platforms, creation of blogs and content, and direction of the creative team. Furthermore, I dealt with website- and customer journey optimisation, data driven analytics and reports, and I have initiated, implemented and optimised campaigns.

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  Hans Boodt Mannequins

  Apr 2022 - May 2024

  Brand & Content Coordinator

  In my broad role, I developed and executed impactful digital strategies that increased brand visibility and delivered significant results. SEA // SEOI worked extensively on three active SEA accounts all running in 15 countries. With these campaigns, I optimized the online presence for maximum visibility and conversions. I also dealt with optimizing the SEO of the 9-language website. Both a never ending story, but therefore very interesting.Social media marketingDuring my period, I managed 14 social media accounts, including the CEO's LinkedIn account. I put together triggering content to promote strong brand exposure and grow the online community. As part of this, I also set up several META and LinkedIn campaigns with a variety of goals. In addition, I provided more than 10 LinkedIn ambassadors with targeted effective content to increase brand awareness and organic reach.Email marketingFurthermore, I took care of (automated) email marketing and during my time I increased the open and click rate and generated more conversions. Copy writing & PRTo keep engagement on the website high, I wrote many blog post that seamlessly fit the needs of the target audience and contributed to the organic search visibility of the website. My role also included PR coordination, securing valuable media coverage and maintaining/improving brand reputation.Data analyticsTo measure the impact of all these online activities properly, I had to set up many custom events/conversions with Google Tag Manager, which I was then able to track in Google Analytics. What couldn't be avoided was the transition to GA4. I implemented this transition myself and brought it to success for the many properties. As part of my role I reported the online results to the stakeholders and I did this through a self-created dashboard in Google Looker Studio. This allowed me to propose new campaigns based on data and inform my sales colleagues about the online developments of our target group. Show less

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  WebNL creative studios

  Sept 2024 - now

  Online marketeer