Mercede Daugherty, MBA/MSBA

Experience

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  Point Blank Sports Club

  Jun 2015 - Aug 2019

  Customer Service Representative

  - Provided exceptional customer service to guest and members,- Assisted with sales and gave tours to prospective members.

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  Renaissance Athletic Club

  Jun 2016 - Aug 2017

  Cafe Worker

  - Smoothie mixologist, food prep, and food sales

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  Michiana Mystique

  Jun 2018 - Jul 2020

  Softball Coach

  - Assistant Coach (June 2018-September 2018) - Current Head Coach- 96% successful turnover rate of my players going to move up and play at the next division - Maintained communication with parents to meet the needs of both players and parents- Ensured players exhibited respect and good sportsmanship at every competition/practice

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  Renaissance Athletic Club

  Jun 2018 - Jan 2019

  Member Services Associate

  - Greeting members, customer service, membership sales, and facility tours- Point of sales system trained in Twin Oak and Club Automation

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  Rx Physical Therapy

  May 2019 - Aug 2019

  Physical Therapy Receptionist

  - Contacted insurance companies to determine patients eligibility and benefits.- Registered new patients and assisted with data entry.- Assisted clients and scheduled physical therapy appointments.

• 

  Dan Berry Insurance Agency

  Jun 2020 - Jul 2020

  Digital Marketing Intern

  - Improved client relationships and promoted word-of-mouth referrals.- Researched and identified new tools to improve marketing efforts.- Designed and implemented an email marketing campaign aimed towards increasing online visibility and reputation in the community,- Developed and scheduled a content calendar from June-December.- Created new and vibrant content with cross selling and bundling in mind.

• 

  Point O Woods Golf and Country Club

  Jun 2021 - Aug 2021

  Assistant Bar Manager

  - Served bar food and drinks including beer, wine, liquors, and mixed beverages. - Performed daily inventory checks and accurate inventory records.- Maintained a clean and organized bar, ensuring compliance with health and safety regulations- Trained and supervised new bar staff on menu items, customer service, and safety protocols

• 

  Trine University

  Aug 2021 - Jun 2022

  Academic Coach

  - Provided individualized guidance and learning strategy assistance to help students overcome academic difficulties and reach their goals

• 

  Maverick Multi Platform Media LLC

  Dec 2021 - now

  Social Media Marketing Manager

  - Performed initial on-boarding of clients to social media program ensuring clear expectations and understanding of the service. - Worked to increase reach, build brand awareness, and maintain an active social media presence.- Managed the social media accounts of multiple clients and curated individualized content calendars and scheduled future postings.- Utilized social media analytics tools to measure performance and adjust campaigns to maximize results- Performed consultations and external research to continually improve the quality, effectiveness, and efficiency of the social media marketing campaigns. Show less

• 

  Hope College

  Aug 2022 - now

  Overseeing all marketing strategies for the Bookstore team, overall customer service experience, and communication of Bookstore initiatives with customers on campus and off. Working directly with the Store Director to set a clear vision and plan for growth of revenue, customer gains and retention through a customer centric approach. Coordinating with designated team to ensure the marketing strategies are providing quality incentives for sales growth and customer engagement in the most efficient and cost effective way possible. Responsible for analyzing data and reports on industry data trends. Responsible for the Bookstore’s marketing campaigns, ensuring strategic decisions that lead to increased revenue, engagement, retention, and customer experience. Show less - Helped cultivate a positive team environment and made meaningful connections with those around me - Collaborated to establish potential game dates with other collegiate coaches. - Connected with returning athletes and incoming athletes during a coaching transition - Assisted with the recruitment of students athletes for the Hope Softball program - Assisted with budget monitoring and expense reporting through Certify. - Coordinated food arrangements for 30+ individuals when traveling - Organized calendars, inventory spreadsheets, team schedules, and recruiting schedules for the year - Promoted, organized, and helped facilitate Fall, Winter, and Summer softball camps - Helped curate a presence and promote Hope College Softball on social media (Facebook, Instagram, and X) - Assisted with in-game management and defensive shifts using spray charts - Assisted with training/coaching athletes during practices and competition as well as the development of practice plans. - Scouted opposing teams and identified strengths and weaknesses and provided the information for our staff to make decisions off of. - Upheld the high standards of Hope Athletics and demonstrated good organizational and time management skills. - Curated travel itineraries for season and pre-season spring break trip and assisted with housing reservations 30+ individuals. - Designed team-building activities/competitions; Scavenger Hunts, Point Based Competitions, Relay Races, etc. - Assisted with Content-Creation/Video-Board/Promotions during Hope College Volleyball and Basketball regular season and post-season. Show less

  • Assistant Director of Marketing

    Oct 2024 - now

  • Off-Site Event and Sales Support Specialist

    May 2023 - now

  • Assistant Softball Coach

    Jul 2022 - now

  • Interim Head Softball Coach

    Jun 2023 - Jul 2023

  • Adjunct Faculty Professor

    Aug 2022 - May 2023