Katie Jacobs

Experience

• 

  Marco Limited

  Dec 2012 - Jun 2013

  Sales and Marketing Administrator

  Contract roleI supported on B2B marketing campaigns focusing on acquisition and retention.

• 

  Caravan and Motorhome Club

  Jun 2014 - Dec 2014

  Product Marketing Assistant

  Contract roleI focused primarily on member offers ensuring that we had the optimum product portfolio to meet member’s needs.

• 

  Informa

  Jul 2015 - Mar 2017

  Marketing Manager

  I created and implemented integrated marketing strategies across digital and offline channels for 3-6 campaigns per month (conferences, workshops & distance learning courses).*Email, CRM, website management, PPC, paid social, direct mail, affiliates/media partners, creating digital assets

• 

  Newmarket Holidays

  Mar 2017 - Mar 2018

  Marketing Executive

  I worked on B2C marketing campaigns across both online and offline channels (predominantly direct mail & email). I also managed the marketing for their three student travel brands; Study Experiences, Sport Experiences and Remembrance Travel.

• 

  Centaur Media Plc

  Apr 2018 - Aug 2018

  Senior Marketing Executive

  Contract roleI worked for Econsultancy, part of Centaur Media. I created and implemented integrated marketing campaigns for Econsultancy’s training and capability services.*Email, CMS updates, data segmentation/targeting, paid social, creating digital assets, display, reporting

• 

  LHA London Ltd

  Aug 2018 - Dec 2018

  Senior Marketing Executive

  Key responsibilities included: creating engaging content for social channels and blogs, planning and scheduling social media outreach, branding, creating marketing collateral, website updates and overseeing an agency to optimise PPC campaigns.

• 

  Hanson Wade

  Jan 2019 - Mar 2022

  Marketing Manager

  I managed The UnDruggable Series of conferences at Hanson Wade. This included the TPD, RNA & RAS portfolios.Key responsibilities included: strategy planning, campaign & data analysis, data research, affiliate marketing, paid media – LinkedIn, Google and Feathr, email marketing, brand management, budget management , agency management, post campaign analysis, team/new starter training, line management

• 

  Financial Times

  Mar 2022 - now

  Strategic Marketing Manager