Amanda Hardin

Experience

• 

  Gulf Coast: A Journal of Literature and Fine Art

  Sept 2003 - May 2005

  Editorial Assistant/Business Manager
• 

  Cambride Publishing

  May 2006 - Aug 2006

  Editorial Assistant
• 

  RE/MAX of Texas

  Dec 2006 - Jul 2011

  Senior Writer

  • Managed social media presence, public relations, and online marketing projects• Collaborated with RE/MAX of Texas Marketing Team to create digital and printed collateral alongside direct marketing campaigns and other deliverables• Researched, wrote, and curated a quarterly magazine-style newsletter: The RE/MAX Reporter Magazine, a 45 + page glossy magazine distributed to over 4,200 RE/MAX agents across Texas both in print and online• Conceptualized and implemented the company’s adoption of social media marketing, expanded brand presence across various platforms• Provided instruction and insight into social media marketing in the real estate industry to Texas Realtor Network• Enhanced the company’s online presence through large scale press release distribution and interactive websites• Managed communication and acted as a liaison to various news publications in the Texas Metro area• Managed content and scheduled release of bi-weekly email campaign newsletter• Created a monthly assortment of trade tips and advice to distribute to recruits and franchise prospects• Produced website content with search engine optimization for pages within www.remaxtexas.com, www.TexasSentinels.org, www.farmandranchonline.com, and various RE/MAX event websites• Aided in conceptualizing and producing ad copy and design• Proofed all outgoing advertising, recruiting, and retention materials produced by the marketing department for grammar, style, and trademark requirements• Created and maintained the company resource browser toolbar Show less

• 

  KAXM Gallery

  Jan 2010 - Jan 2011

  Exhibitor
• 

  TPRB Advertising

  Jul 2011 - Oct 2014

  Senior Account Executive/ Senior Copywriter

  • Worked directly with clients and team of designers to execute projects in-line with client expectations• Assisted in managing 3 Graphic Designers in conjunction with the Creative Director and Senior Art Director• Implemented and adhered to tight project timelines, seamlessly managing competing priorities • Created strategic copy for client advertising through marketing collateral and communications, including print, radio, and television advertising and website and digital asset creation• Provided on-site event planning, coordination, and vendor management for large-scale client marketing events averaging 700 attendees, including traveling to out-of-state locations for day-of event management • Assisted accounting department with managing vendor invoices and agency generated invoices• Mended vendor frustrations through fostering trusting, sustainable vendor partnerships by listening to and vocalizing their needs, touring their facilities to understand business mechanics, and establishing more reasonable turnaround times Show less

• 

  Houston Patriots Fan Club

  Sept 2012 - Feb 2018

  Club President

  • Acted as the public face for the officially franchise-chartered Houston Patriots Fan Club• Developed and implemented a long-term recruitment strategy that saw a membership increase of 1400% over a 6-year period; retired at the conclusion of the Patriots 2017-2018 season• Re-organized and grew a group of over 3,000 Patriots fans in the Houston area with digital, social media, and email marketing• Established long-term restaurant venue relationships and negotiated club member incentives for watch party events• Planned weekly New England Patriot watch parties with 150 to 200 fans in attendance as well as a Charity Super Bowl Watch Party for over 1000 visiting and local fans• Designed, organized, and executed pre-game charity rally fundraising parties before Patriots visiting team games• Designed, organized, and implemented Super Bowl XLI events for local and visiting Patriots fans• Coordinated media relations for regional publications such as Boston Globe and Houston Chronicle as well as broadcast programs including Good Morning America and both local and regional network news affiliates• Organized media and fans for Patriot Super Bowl Rally Bus arrival• Secured a venue for a Live Taping of Comcast Sports Net New England Pre-Super Bowl Programming• Coordinated logistics for a large-scale charity rally party with media and special NFL guests present and a silent auction and charity raffle supporting Best Buddies of Texas and The New England Patriots Charitable Foundation• Designed, implemented, and maintained club website at www.HoustonPatsFans.com and generating a weekly email blast to member mailing list• Maintained strong social media presence through Facebook and Twitter• Established and maintained relationships with a network of vendors and Patriots Fan Clubs, merchandise providers, charitable partners, franchise communications, and media personnel Show less

• 

  Origin, Inc.

  Oct 2014 - Apr 2018

  Account Manager

  • Worked directly with agency principals, project managers, and stakeholders to establish project needs and timelines, and articulated this information to design team and resource partners• Created, edited, and maintained digital content for WordPress websites on behalf of both private and publicly-traded corporate clients• Contracted, managed, and maintained network of project-based print, ASI, and digital development partners• Collaborated with corporate investor relations client teams to conceptualize and execute digital and print IR projects, including annual reports and investor relations web portals • Created project estimates, budgets, and client invoicing for client budgets of up to $150k• Launched new corporate website for publicly-traded oil and gas company and created a comprehensive user guide for the company's stakeholders; empowered them to comfortably manage new website internally despite lack of technical expertise and decreased their cost of third party “Help Desk” expenditures Show less

• 

  Moody Gardens®

  Aug 2018 - Sept 2019

  Advertising Manager

  • Negotiate, organize, and execute all annual print, outdoor, media, and digital contracts to provide the best value and brand exposure in accordance with annual marketing strategy and budget• Oversee designers and content creators in developing strategic messaging and deliverables, ensuring creative delivery is on time, on brand, and on message• Monitor ROI, print, TV, and digital campaign effectiveness through analytics to offer data-driven guidance• Employ various tracking platforms to gather and report deeper ROI metrics in addition to Google Analytics• Record budget updates and process department purchase requests into accounting platform and department budget tracking program, also assisting with monthly accounting closeouts• Increased revenue and alleviated long lines during peak holiday season by conceptualizing and developing a VIP Holiday Pass, collaborating with leadership to determine privileges, pricing, and sales funnel opportunities Show less

• 

  Adhere Creative

  Feb 2020 - now

  Account Manager