Jamie Padilla

Experience

• 

  U.S. Soccer Federation

  Jul 2007 - now

  National Referee
• 

  Folsom Cordova Unified School District

  Aug 2012 - May 2013

  Public Relations Intern
• 

  Folsom Cordova Unified School District

  Jun 2014 - Aug 2014

  Summer Public Relations Intern
• 

  Cooperative of American Physicians, Inc.

  Aug 2015 - Jul 2017

  • Initial one-semester internship supporting Digital Marketing Manager was extended to a full year, then to full-time employment reporting to the Vice President of Marketing. Each role was newly created and customized.• Composed emails, blog posts, articles and other marketing collateral targeted to 12,000 physician members and over 20,000 prospects• Developed and designed Board of Directors presentation materials for Vice President of Marketing• Supported sales team by writing and designing invitations to promote events, tradeshows, and presentations• Enhanced corporate partnership with 13 medical associations by streamlining distribution of print/digital content Show less

  • Corporate Communications Coordinator

    May 2016 - Jul 2017

  • Marketing and Corporate Communications Intern

    Aug 2015 - May 2016
• 

  Sacramento Philharmonic & Opera

  Apr 2018 - Mar 2020

  Marketing Coordinator

  • Drafted and designed email communication sent to two key groups, generating 20% average open rate• Led website redesign targeting improved consumer experience and functionality • Project managed, wrote, and designed program books—coordinated printer, advertisers, and community partners• Launched Instagram page and reinvigorated Facebook• Wrote press releases and served as point person for media requests

• 

  O'Neill Vintners & Distillers

  Mar 2020 - now

  • Managed Rabble Wines and Allegro Cellars to ensure they broke through with consumer targets and continued to grow faster than the category• Developed and implemented national programming, including the first large-scale experiential event in brand history which sampled 500+ target consumers, generated 1MM+ impressions, lead to the highest velocity month, landed chain placements, and ultimately drove focus market growth• Drove insight-led innovation with a new Rabble SKU, achieving all first year KPIs within two months• Developed five-year commercial strategic plan and target retailer strategy in conjunction with CMO, CSO, and National Accounts team Show less • Developed and implemented channel-specific trade programs for the entire National Brand portfolio targeting National Accounts, independent liquor, and on-premise channels• Managed presence on all digital platforms, delivering over $1MM in revenue• Owned research, proposal, and implementation of new PIM/DAM/Syndication software to make assets more accessible to internal and external stakeholders, and have control over the digital shelf during hyper-growth of ecomm channel• Relaunched Allegro Cellars, owning everything from brand planning to agency onboarding to execution strategy Show less

  • Brand Manager - Rabble Wines, FitVine Wines, Allegro Cellars

    Jul 2023 - now

  • Associate Marketing Manager, Trade & Brand

    Mar 2022 - Jun 2023

  • Trade Marketing Coordinator

    Mar 2020 - Feb 2022